Tyson Foods partnered with Shopkick to drive product awareness and consideration in the lead up to the Super Bowl
Campaign Goals
Tyson Foods was looking to reach shoppers in a Super Bowl shopping mindset and drive sales of Tyson Chicken Wings & Bites at Sam’s Club stores. Pre-shop, they wanted to build awareness and consideration, and inspire consumers with game day food messaging. In-store, they wanted to drive foot traffic and in-aisle engagement with Tyson Chicken Wings & Bites. They were looking to preserve their margin by incentivizing traffic, engagement and sales through rewards and not discounts.Shopkick Solution
Shopkick first built pre-shop consideration with lookbook and video content to drive awareness of Tyson products. Shopkick then drove foot traffic, in-store product engagement and purchase conversion by motivating with kick rewards.
Results
The 2 month campaign received over 4.5 million impressions and drove over 57K in-store product engagements at Sam’s Club.- 62% of traffic was from new or infrequent customers, and the campaign saw a 25% Scan conversion to Purchase Rate.
- Total sales impact was over $193K with 14K+ units sold, and a campaign ROI of 4:1.
4:1
ROI
62%
of shoppers were either new or infrequent customers
85%
Video completion rate
