Campaign Goals

A leading cereal brand wanted to grow their market share at Target during the key Back to School season by reaching moms and families looking for quick and easy breakfast solutions.  The brand wanted to drive engagement and sales across the brand portfolio, as well as educate about an in-store promo where shoppers could get a discount by purchasing multiple products.

Shopkick Solution

Shopkick first leveraged in-app content to engage shoppers, grow awareness of the in-store offer and build intent to shop. Next Shopkick motivated to store and offered rewards for engaging with products across the brand portfolio on the crowded cereal shelf, effectively shutting out the competition. Finally, through Shopkick’s proprietary location technology, Shopkick messaged shoppers in-store, letting them know about the in-store promotion where they could get a discount for purchasing multiple products.

Results

The media components of this program not only drove people to the store, but drove incremental sales for the cereals. Of the shoppers that purchased the brands’ cereal during their Target shopping trip, an avg. of 82% were not planning to purchase the product prior to their visit.