Joel Bar-El, CEO & Co-Founder at Trax welcomes Shopkick to the Trax family
I’m very pleased to welcome Shopkick to the Trax family. This acquisition marks a big step towards our vision of digitizing the physical world of retail.
We founded Trax about 9 years ago to digitize every product in every aisle, thereby unlocking the potential of every shelf. Our computer vision platform leverages our proprietary technology to turn shelf images into actionable insights. Trax products, solutions and services provide the most powerful, accurate and consistent way for CPG manufacturers and retailers to collect, measure and analyze what is happening on the physical shelf.
We saw potential in Shopkick immediately and feel confident that it will be a great fit with our strategy, vision and culture. Our goal is to create harmony between the companies that are contributing to our mission and vision, which rely on not only what we do but who we do it with.
The combination of Shopkick’s full path-to-purchase offering and Trax’s best-in-class technologies means offering brands, retailers, and in the future, shoppers, new and powerful engagements at the shelf.
Shopkick is now part of a global unicorn, and we are looking forward to sharing more soon in terms of what we will be able to offer our partners. Shopkick will continue to run as an independent entity but will benefit from access to Trax’s industry-leading computer vision technology, which will bring a host of new innovations to the shopping experience for shoppers, brands and retailers alike.
Much more to come on this exciting new partnership, and we are looking forward to what the future brings together.
