Throughout the pandemic, Shopkick has kept a pulse on rapidly changing consumer behaviors, expectations, and concerns through continuous data analysis and first-party user surveys. Jaysen Gillespie, EVP, Head of Analytics and Data Science at Shopkick, joins Retail Touchpoints to dive into today’s nimble, data-filled, ever-changing retail landscape.
During this podcast, Jaysen dives into Shopkick’s latest first-party consumer data to uncover the universal truths that are impacting retailers now and for the foreseeable future. “Data is [woven] into everything we do. Every story we have is infused with data, informed by data, contextualized by data, because data is [the] core of communication now”.
In this conversation, he reveals:
- How vaccine trust has impacted physical retail behaviors and preferences;
- New and unchanging safety expectations for brick-and-mortar retailers;
- Why supply chain disruption has influenced shoppers’ channel preferences; and
- Demographic nuances that will drive back-to-school and holiday results.
Listen to the story behind the research, as well as the key takeaways here.
