Category: Success Story

Leading yogurt brand

Posted on by shopkickmain

Recapturing share with a disruptive new product launch

Campaign Goals

A leading dairy company was launching a differentiating new product in the hyper-competitive yogurt category. They were looking to disrupt the market, regain share and capture consumer’s attention in the crowded yogurt aisle.

Shopkick Solution

Shopkick first created custom lookbook content to educate users on the unique benefits of the new product, differentiating it from the other products currently available in the market.

After consumers were made aware of the product and understood its unique benefits, Shopkick incentivized them to visit the product at Walmart by rewarding them for scanning the product, thus capturing their attention in a crowded dairy aisle. Users were further rewarded for purchasing the product and submitting their receipt.  

Results

Shopkick’s solution educated users about the new product and then led them to the crowded dairy aisle, incentivizing them to scan and buy any of the 5 flavors. This gave the brand critical insights on consumer flavor preference. Driving consumers to the product in-store resulted in incremental, unplanned sales and new customer acquisition. 

24%

Purchase conversion rate

77%

Awareness lift through Shopkick

78%

Incremental purchases

Details

Goals

Support new product launch

Regain market share

Drive trial and sales

Retailer Distribution

Walmart

Products Used

Lookbook, Promo Unit, Product Scans, Purchase Validation

Leading cereal brand

Posted on by shopkick

Growing market share during the key Back to School season

Campaign Goals

A leading cereal brand wanted to grow their market share at Target during the key Back to School season by reaching moms and families looking for quick and easy breakfast solutions.  The brand wanted to drive engagement and sales across the brand portfolio, as well as educate about an in-store promo where shoppers could get a discount by purchasing multiple products.

Shopkick Solution

Shopkick first leveraged in-app content to engage shoppers, grow awareness of the in-store offer and build intent to shop. Next Shopkick motivated to store and offered rewards for engaging with products across the brand portfolio on the crowded cereal shelf, effectively shutting out the competition. Finally, through Shopkick’s proprietary location technology, Shopkick messaged shoppers in-store, letting them know about the in-store promotion where they could get a discount for purchasing multiple products.

Results

The media components of this program not only drove people to the store, but drove incremental sales for the cereals. Of the shoppers that purchased the brands’ cereal during their Target shopping trip, an avg. of 82% were not planning to purchase the product prior to their visit.  

82%

Incremental sales

28%

Share stolen from competitors

47%

Future purchase intent

Details

Goals

Grow market share

Drive multiple purchases

Drive sales and ROI

Retailer Distribution

Target

Products Used

Lookbook, Promo Unit, Scans, In-store offer, Purchase validation

Leading coffee brand + Nielsen Catalina Solutions

Posted on by shopkick

Driving incremental sales, new buyers and share shift

Campaign Goals

A leading coffee brand approached Shopkick to increase awareness of its holiday seasonal flavors and drive sales of two packaged products in grocery and mass stores nationwide. 

To reach consumers in the planning phase, the brand wished to leverage video content to build consideration and increase brand equity.

In-store, the goal was to drive engagement at the crowded coffee shelf and incentivize consumers to pick up the products. The team wanted to understand conversion and capture consumer insights throughout the purchase journey.

Finally, the brand was looking to preserve margin by incentivizing traffic, engagement and sales through rewards and not coupons or discounts. 

Shopkick Solution

Shopkick first built pre-shop consideration with video and editorial content to drive awareness of product assortment. 

Shopkick then drove traffic, in-store product engagement, and purchase conversion by motivating with kick rewards. Sales impact was measured by Nielsen Catalina Solutions.

 

Results

The overall campaign showed positive results across all key metrics including incremental dollar sales, buy rate, purchase frequency, and share shift.

The campaign received over 66 million impressions and successfully drove an 8% total incremental sales lift. There was a $1.36 return on ad spend across the brand portfolio.

42%

Of total incremental sales were from NEW buyers

66%

Of K-Cup sales 
were NEW buyers

1.07 %

Total share shift

"We haven't seen 66% new buyers on any products in the recent past."
-Nielsen Catalina Solutions

Details

Goals

Build Brand Awareness

Drive Sales

Retailer Distribution

Grocery, Mass (Target, Walmart)

Products Used

Lookbook, Video, Promo Unit, Product Scans, In-App Survey, Receipt Scan Purchase Validation