Success Story Archives - Page 2 of 3

Leading Pet Supply Subscription Company

Posted on November 7, 2020 by shopkick

A leading pet supply subscription company partnered with Shopkick to drive incremental sales both online and in-store

Campaign Goals

A leading pet supply subscription company was seeking an omni-channel solution to bridge the gap between its digital and physical sales channels, and drive purchases both online and in-store. The brand turned to Shopkick to influence purchase behavior at home, online, and in-store without the use of coupons or discounts.

Shopkick at Home & On the Go

Shopkick’s always-on mobile commerce offering allowed the pet supply company to engage shoppers at home and drive consistent online sales. Through incremental, multifaceted digital marketing campaigns (including branded emails, in-app messages, and push notifications) Shopkick highlighted reward earning opportunities and built intent to shop. By increasing reward incentives sporadically through these incremental campaigns, Shopkick grew demand exponentially and saw more than a 650% increase in orders over non-campaign days.

Shopkick In-Store & At Checkout

To drive in-store sales, Shopkick used branded in-app content to build pre-shop awareness and consideration, and to incentivize shoppers to visit Petco, PetSmart, or Target to earn rewards. In-store, Shopkick guided shoppers directly to the featured pet products in-aisle, and used rewards to incentivize product engagement. By offering heightened rewards for making a purchase, Shopkick drove incremental, unplanned sales.

Results – Online

653% average lift in online orders on promotional days
326% average lift in gross merchandise sales (GMS) on promotional days

Results – In-Store

5:1 Return on investment
69% of purchases were unplanned
20% scan to purchase conversion
86K+ in-hand product engagementt A

653%

Avg. lift in online orders on promotional days

5:1

ROI

69%

Of purchases were unplanned

Details

Goals

Build brand awareness

Drive omnichannel consumer engagement

Boost sales amongst existing and new customers

Retailer Distribution

National: Target, Petco, PetSmart

Products Used

Branded Lookbook, Promotional Units, In-Store Scans, Purchase Validation, Consumer Research Study, Digital Marketing Messaging (Email, IAM, PNS)

Leading Off-Price Department Store

Posted on October 30, 2020 by shopkick

A leading off-price department store partnered with Shopkick to drive foot traffic at a positive incremental profit

Campaign Goals

A leading off-price department store was looking for an innovative way to drive incremental foot traffic and increase sales. They were focused on both winning new customers and strengthening loyalty and shopping frequency amongst existing customers.

Shopkick Solution

Shopkick kept the retailer top of mind with shoppers at-home through contextually relevant branded lookbook content, high impact promo units, and videos in the Discover Tab. Shopkick’s location-based messaging and push notifications helped the retailer reach shoppers on-the-go, drive shopping intent, and encourage store visits. Shopkick drove incremental foot traffic, sales, and customer acquisition by awarding kicks for visiting, scanning products, and making in-store purchases. Shopkick’s proprietary data shows what goes on in-store, in real time, helping retailers identify who their customers are and fill gaps in the customer shopping journey.

Results

3.2 million store trips driven (over 1,370 per store)
28:1 ROI (+20% of spend returned in gift cards)
$78 million in sales driven (*46% in Linked Card sales)
129 million content impressions delivered as added value

Visa Incrementality Study

*Oct. ’18 – July ’19

54% share of total spend was incremental
2.2% lift in spend over control group
35% share of incremental spend was from existing customers
65% share of incremental spend was from new customers

28:1

ROI

54%

of total spend was incremental

65%

of total spend was from new customers

Details

Goals

Build brand awareness

Drive foot traffic

Boost sales amongst existing and new customers

Retailer Distribution

National

Products Used

Branded Lookbook and Collection, Promo Units, Push Notifications, Purchase Validation, Visa Incrementality Study, Gift Card in Rewards mall

Retailers + Visa Decision Sciences

Posted on January 12, 2020 by shopkick

Driving incremental sales, new customer acquisition and increased loyalty for retailers

Campaign Goals

Shopkick’s retail partners wanted to measure the incrementality of the Shopkick program. They wanted to know of the sales, transactions and customers that Shopkick was driving, how many would NOT have occurred without the Shopkick program. Visa Decision Sciences measured program incrementality for individual retailers, as well as incrementality for the Shopkick platform as a whole, both across all merchants and specifically within verticals such as department stores, specialty stores, and electronics/big box.

Shopkick Solution

Users enrolled in Visa’s card-linked offers program, whereby they earned kicks for purchases made with a linked credit card at participating merchants. Visa was then able to measure incrementality based on spend behavior through a highly sophisticated twinning methodology. Visa looks at user spend in the prior 12 months to signing up for Shopkick, finds that person’s ”twin” based on over 250 variables, and then looks at spend for the user and their twin after the user has enrolled in the card linked offers program through Shopkick.

Results

The findings are that Shopkick is a highly incremental program for Shopkick retail partners as a whole and these results stand true across different retail verticals. 57% of all sales driven by Shopkick are incremental. That incremental spend is driven by new customer acquisition as well as increased loyalty of existing customers. 55% of department store sales are incremental, 49% of electronics/big box stores sales are incremental and 67% of specialty store sales driven by Shopkick are incremental.

57%

Sales driven by Shopkick are incremental

73%

of incremental sales are NEW customers

27%

of incremental sales are increased LOYALTY of existing customers

Details

Goals

Drive Incremental Sales

Drive Customer Acquisition

Drive Increased Loyalty of Existing Customers

Retailer Distribution

Department Stores Specialty Stores

Electronics/Big Box

Products Used

Kicks for Purchases

Leading Children’s Apparel Retailer

Posted on January 10, 2020 by shopkick

A leading children's apparel retailer partnered with Shopkick to drive incremental foot traffic and sales

Campaign Goals

A leading children’s apparel retailer was looking for an innovative way to bridge the gap between their digital and physical shopping channels, drive repeat visits and purchases amongst existing customers, and reach a new audience of shoppers.

Shopkick Solution

Shopkick kept the retailer top of mind with shoppers at-home through contextually relevant branded lookbook content, high-impact promo units, and videos in the Discover Tab. Shopkick’s location-based messaging and push notifications helped the retailer reach shoppers on-the-go, drive shopping intent, and encourage store visits. Shopkick drove incremental foot traffic, sales, and customer acquisition by awarding kicks for visiting, scanning products, and making in-store purchases. Shopkick’s proprietary data shows what goes on in-store, in real time, helping retailers identify who their customers are and fill gaps in the customer shopping journey.

Results

2 million store trips driven (289K incremental)
$15.1M sales-driven (over 27% YoY)
16.5:1 ROI (*$27.5K returned in gift cards)
242M content impressions delivered as added value

Visa Incrementality Study

*July ’18 – Jan ’19

84% share of total spend was incremental
43% lift in spend over control group
15% share of incremental spend for existing customers
85% share of incremental spend for new customers

16.5:1

ROI

$15.1M

sales driven

85%

of total spend was from new customers

Details

Goals

Build brand awareness

Drive foot traffic

Boost sales amongst existing and new customers

Retailer Distribution

National

Products Used

Branded Lookbook and Collection, Promo Units, Push Notifications, Purchase Validation, Visa Incrementality Study, Gift Card in Rewards mall

Leading Footwear Retailer

Posted on January 1, 2020 by shopkick

A leading footwear retailer partnered with Shopkick to drive incremental foot traffic and obtain new customers

Campaign Goals

A leading footwear retailer was looking for an innovative way to drive incremental store traffic, increase product engagement and awareness along the full-funnel purchase journey, obtain new customers, and achieve an efficient ROI.

Shopkick Solution

Shopkick kept the retailer top of mind with shoppers at-home through contextually relevant branded lookbook content, high-impact promo units, and videos in the Discover Tab.

The retailer utilized Shopkick’s location-based messaging and push notifications to reach shoppers on-the-go, drive shopping intent, and encourage store visits.

Shopkick drove incremental foot traffic, sales, and customer acquisition by awarding kicks for visiting, scanning products, and making in-store purchases. Shopkick’s proprietary data shows what goes on in-store, in real-time, helping retailers identify who their customers are and fill gaps in the customer shopping journey.

Results

314K store trips driven
14-25% of trips were from new customers
1.13M in-store product scans
10.3:1 ROI

Shopkick’s unique solution helped the leading footwear retailer drive incremental foot traffic and expand their presence among new customers. By influencing purchase behaviors with rewards rather than coupons, discounts, or cash-back incentives, Shopkick allowed the retailer to maintain profit margins, and drove an efficient ROI of 10.3:1.

10.3:1

ROI

314k

store trips driven

1.13M

in-store product scans

Details

Goals

Build brand awareness

Drive foot traffic

Boost sales amongst existing and new customers

Retailer Distribution

National

Products Used

Branded Lookbook and Collection, Promo Units and videos, Push Notifications, Purchase Validation

Leading Haircare Brand

Posted on December 15, 2019 by shopkick

A well known hair care brand partnered with Shopkick to drive engagement and sales at a leading beauty retailer

Campaign Goals

A well-known haircare brand was looking for an innovative way to drive sales at a leading beauty retailer. They were focused on building product awareness pre-shop, incentivizing engagement in-store, and ultimately driving incremental sales and achieving a positive ROI.

Shopkick Solution

Shopkick kept the haircare brand top of mind with shoppers at-home through contextually relevant branded lookbook content and high-impact promo units in Shopkick’s engaging Discover Tab.

Shopkick’s location-based messaging and push notifications helped reach shoppers on-the-go and drive them to their local beauty retailer.

In-store, Shopkick drove product engagement by awarding kicks for finding and scanning the barcodes of the featured haircare products in-aisle, boosting trial and consideration.

At the crucial moment of purchase decision, while the product was still in-hand, Shopkick offered additional kick rewards for making a purchase which drove valuable unplanned purchases and incremental sales.

Results

4.5M+ in-aisle product engagements
2:1 ROI
$108K+ sales driven in just one month
13M+ campaign impression

Post-Scan Survey

54% of purchases were unplanned
40% of buyers would likely purchase the brand again
33% share stolen from competing brands
9% scan to purchase rate

4.5M+

in-aisle product engagements

$108k+

sales driven in just one month

13M+

campaign impressions

Details

Goals

Build brand awareness

Drive foot traffic

Boost sales amongst existing and new customers

Retailer Distribution

National

Products Used

Branded Lookbook and Collection, Promo Units, Push Notifications, Purchase Validation

Leading school lunch brand

Posted on July 31, 2019 by shopkickmain

Driving awareness and sales of back to school lunch staples during the back-to-school season

Campaign Goals

A popular peanut butter and jelly brand was looking to boost sales of its school lunch staples at national Walmart stores during the busy back-to-school season. Pre-shop, the company wanted to build brand awareness and consideration amongst an incremental audience, and inspire consumers to add these lunchtime favorites to their shopping carts. The brand was looking to drive product engagement and sales by interacting with users at every touchpoint of their shopping trip – at home, in-aisle, and through checkout.

Shopkick Solution

Shopkick first built pre-shop consideration with fun branded in-app content to boost awareness and engage consumers at home. In store, Shopkick incentivized shoppers to seek out, interact with, and ultimately purchase the featured products by rewarding them throughout their trip, rather than incentivizing purchase with coupons or discounts.

Results

The campaign was successful in driving incremental purchases. In fact, 31% of purchasers were not initially planning to buy the product before their visit to the store. 19% of shoppers who scanned the product then went on to purchase. Additionally, product scans rose more than 60% on promotional days. The campaign delivered a strong ROI for the brand of 2.6:1.

60%

Lift in scan activity on promo unit days

2.6:1

ROI

31%

of purchases were incremental

Details

Goals

Boost sales

Build brand awareness

Drive product engagement

Retailer Distribution

National Walmart retailers

Products Used

Branded Lookbook, Promo Units, In-Store Scans, Purchase Validation

Leading supplement brand

Posted on July 12, 2019 by shopkickmain

Driving sales of B-12 and energy supplements

Campaign Goals

A leading vitamin and supplement brand was looking to boost sales of its B-12 and daily energy supplements at Walmart, and other national grocers and pharmacies across the nation. Pre-shop, the team wanted to educate consumers on the benefits of adding these vitamins into their daily routine, and build brand awareness and consideration amongst an incremental audience. Additionally, the brand was looking to drive product engagement and sales by capturing shoppers’ attention at every touchpoint of their shopping trip – at home, in-aisle, and through checkout.

Shopkick Solution

Shopkick first built pre-shop consideration with educational in-app content to boost interest and awareness. Using Shopkick’s unique video capabilities, the brand delivered its marketing message to a highly engaged audience in a shopping mindset. In-store, Shopkick incentivized shoppers to seek out and engage with the products at shelf, increasing purchase likelihood and ultimately driving sales.

Results

The campaign was highly successful in boosting product awareness. In fact, 53% of users first became aware of the featured products via Shopkick. The campaign received over 36M impressions and drove purchases amongst an incremental audience. 42% of those who purchased were not planning to do so before their visit to the store.

53%

of users first became aware of the featured products through Shopkick

42%

of purchases were incremental

36M+

campaign impressions

Details

Goals

Build brand awareness

Drive consideration and engagement

Boost sales

Retailer Distribution

Walmart

Products Used

Branded Lookbook, Promo Units, In-Store Scans, Purchase Validation, Dynamic Kicks, Branded Video, Own the Trip

Leading Winery

Posted on July 17, 2018 by shopkickmain

Driving product consideration and purchase conversion in the wine category

Campaign Goals

A leading winery wanted to create awareness of products through a ‘Spring Entertaining’ campaign centered on pairing wines with delicious recipes for entertaining purposes. The campaign also focused on increasing consideration of products in store, and driving purchase conversion.

Shopkick Solution

Shopkick first leveraged engaging lookbook content to create awareness among users. Lookbooks promoted wines by pairing the products with delicious recipes, providing consumers with ideas about how to use wine to make the most of their spring events. Shopkick also informed users about products through branded in-app video and promo units. Once in store, Shopkick incentivized users with kick earning rewards to engage with and purchase products. To drive incremental purchases, Shopkick adjusted kick amounts based on in-flight consumer actions, awarding users who were not planning to purchase with higher kick amounts.

Results

Shopkick was able to create awareness and reach a large incremental audience. 83% of shoppers on average first became aware of Spring Entertaining wines via Shopkick, and 78% of shoppers on average had never purchased the wines before. The campaign drove consideration and trial as 49% of users were not planning on making a purchase before they got to the store. Shopkick was able to increase product consideration for future shopping trips. 24% of users who did not purchase during the store trip indicated that they plan to purchase Spring Entertaining wines within the next month.

49%

Incremental purchases

38%

New audience (had never purchased product before)

83%

Awareness lift through Shopkick

Details

Goals

Increase awareness

Product engagement

Product consideration

Drive sales and purchase conversion

Retailer Distribution

Walmart Target Walgreens Publix Kroger

Other

Products Used

Lookbook Video Promo unit In-store scans (Dynamic Kicks) Purchase validation

Leading household cleaning company

Posted on July 11, 2018 by shopkickmain

Driving incremental sales and shutting out the competition on Black Friday

Campaign Goals

A leading household cleaning company wanted to create awareness and drive sales for cleaning products. This was an opportunity to promote similar household cleaning products together to increase consumer engagement and drive sales of multiple items without coupons or discounts.

Shopkick Solution

Shopkick first promoted in-app lookbook content to inform users about products and unique bundle offers. Shopkick leveraged in-app branded video to create stronger awareness and provide a more personal screen experience between brand and consumer. Shopkick’s Own the Trip initiative allowed for the brand to greet and reward shoppers for entering the store. Promo units, high impact in-app placements for a brand’s kick earning opportunities, brought the household cleaning products to the top of users’ minds when beginning their shopping journey. Additional in-app promotional content drove users to shelf and cut out competition from the wide variety of household cleaning products available in stores. Users were motivated to engage with multiple products through scan missions, as shoppers receive kick bonuses for scanning bundled items with their smartphones. Once users engaged with products at shelf, Shopkick encouraged consumers to purchase bundled products together for even higher kick rewards, driving sales of multiple products without eroding profit margins.

Results

Shopkick successfully increased product awareness and motivated users to take advantage of special offers in store. 42% of scanners had never heard of the cleaning products before and 58% of purchasers indicated that they were most motivated to purchase from informational content they saw on Shopkick before going to the store. Shopkick drove users to shelf and increased purchases through fun and rewarding scan missions and kick bonuses. 32% of purchasers were motivated to purchase by in-store promotions and the in-store scan experience. Mobile promotions brought the products to the top of users’ minds and drove foot traffic to store. The campaign resulted in a 118% average increase in scan activity and a 92% average increase in reported purchase conversion on the days of promo units, and a 232% increase in foot traffic on the day of Own the Trip.

61%

Incremental sales

78%

Lift in sales on Own the Trip Black Friday

9.5:1

ROI

Details

Goals

Drive awareness

Shut out the competition during Black Friday and the Holidays

Drive users to engage with product at shelf

Attract new buyers

Drive incremental sales

Retailer Distribution

Walmart

Products Used

Promo Unit Scan Purchase validation Own the Trip

Convenience Stores

Posted on July 9, 2018 by shopkickmain

Driving sales of low consideration products in convenience stores nationwide

Campaign Goals

Shopkick wanted to increase sales at convenience stores for different product categories such as snacks and candy, beverages, and alcoholic beverages by confirming that our users respond strongly to in-app promotions at these destinations. The campaign provided a pathway to capture consumer insights in convenience stores to better understand shopping behavior.

Shopkick Solution

Shopkick leveraged engaging in-app content to build awareness of reward-earning opportunities at convenience stores. These “kick” earning opportunities drove foot traffic to convenience stores and engagement with product categories through scanning items. Shopkick increased sales in the snacks and candy, beverage, and alcoholic beverage categories by offering kicks for submitting receipts, encouraging users to purchase products without the use of coupons or discounts.

Results

Shopkick gathered valuable consumer insights for convenience store shoppers during the purchase journey. By offering increased kick rewards, Shopkick drove foot traffic, product engagement, and revenue well above prior performance at convenience stores. Barcode scans in the tested product categories increased from 380 scans per month to 3,000 scans per day during the course of the campaign. Beverages saw a 180% increase in purchase conversion vs. the Shopkick average, where users typically shop at big box stores like Target and Walmart. Therefore, convenience stores represent a highly successful market to drive incremental purchases and revenue though in-app promotions. Finally, 73% of users indicated that kicks would influence future purchase intent for product categories at convenience stores, showing increased customer loyalty through reward incentives.

180%

Increase in beverage conversion vs. Shopkick average

3,000

Scans per day

73%

Of users indicate kicks influence future purchase intent

Details

Goals

Test product performance in convenience stores

Drive awareness of kicks through in-app content

Increase product engagement and purchase conversion in store

Drive sales for brands that see high conversion rates

Retailer Distribution

7-11 Piggly Wiggly Wawa Speedway Quik Stop

Products Used

Promo Unit Scan Purchase validation

Leading quick-service restaurant chain

Posted on March 30, 2018 by shopkickmain

Driving visits and sales to QSR without coupons or discounts

Campaign Goals

To further take advantage of their usual spike during the holiday season, a leading quick-service restaurant (QSR) chain partnered with Shopkick to increase foot traffic to and sales in 600 enclosed mall locations nationwide between Thanksgiving and New Year. Drawn by the fact that Shopkick users spend 215% more at QSRs than the average shopper* (Visa Decision Sciences), this QSR chain saw the Shopkick platform as a means of driving measurable impact without sacrificing their bottom line as traditional promotions like coupons or discounts do.

Shopkick Solution

Shopkick engaged users with a combination of relevant content and usable rewards at various touchpoints throughout their in-app experience to drive to store. First, users were exposed to informative, visually appealing content around the product offering – enticing users to stop by the nearest location on their next mall trip. Next, Shopkick deployed proximity-based messaging via pre-installed beacon hardware to pull users to the storefront for the opportunity to earn Kicks just for Walking-in and Purchasing. Lastly, to close the loop, Shopkick awarded users for their in-store actions – between 20-50 Kicks for Walking-in and 10-20 Kicks for every $1 Spent.

Results

Shopkick drove significant visits and sales to this leading QSR’s mall locations. These small, but real-time Kick incentives resulted in a 70% increase in AOV and 1.8:1 ROI in 4-week flight. Due to this success, the initial pilot is now expanding to include additional locations.