Brands and retailers know how critical it is to put the customer first and offer some level of personalization. Continue reading “How to personalize the digital customer journey”
Category: Retail
CPG brand marketing: Building a brand identity that fosters loyalty
The CPG industry has seen a number of dramatic shifts over the past decade, with the digitization of many aspects of daily life and the rise of high-quality, private label brands.
Continue reading “CPG brand marketing: Building a brand identity that fosters loyalty”
How customer expectations in retail are changing amid the pandemic
Although the coronavirus’ presence will likely diminish over time, its impact on the retail space and beyond could have everlasting effects. Continue reading “How customer expectations in retail are changing amid the pandemic”
How showrooming in retail increases product interaction and leads to sales
Showrooming in retail describes the process in which a consumer looks at a product in the store and then purchases it online, oftentimes at a lower price point. Continue reading “How showrooming in retail increases product interaction and leads to sales”
Americans’ Shopping Concerns Around COVID-19 Are Subsiding
More than half of consumers report shopping in-store multiple times per week
Continue reading “Americans’ Shopping Concerns Around COVID-19 Are Subsiding”
Reaching a new audience: How to build customer loyalty in retail
By now we are all painfully aware of the cost difference between acquiring a new customer and keeping an existing one. Continue reading “Reaching a new audience: How to build customer loyalty in retail”
How CPG brands can benefit from an incentive-based marketing approach
Consumer packaged goods (CPG) sit on shelves amid hundreds (or even thousands) of other products. Continue reading “How CPG brands can benefit from an incentive-based marketing approach”
How to communicate with customers in retail during an economic crisis
With so many major sectors of the American economy “shut-down” in response to COVID-19, it may be challenging for marketing professionals to understand how to communicate with customers in retail. Continue reading “How to communicate with customers in retail during an economic crisis”
Parents, the Pandemic and Preparing for Back-to-School
Hand sanitizer, cleaning wipes and masks top the 2020-2021 school season shopping lists.
Continue reading “Parents, the Pandemic and Preparing for Back-to-School”
How retailers can keep up with consumers and their changing shopping behaviors
This is an uncertain time in retail. The COVID-19 pandemic is causing shifts in American consumer shopping behaviors, both in-store and online. Continue reading “How retailers can keep up with consumers and their changing shopping behaviors”
Explore the best marketing strategy to increase brand awareness
When a consumer has a specific need, and they consider your brand as the solution, you’ve effectively established a relationship that reaches far beyond awareness. Continue reading “Explore the best marketing strategy to increase brand awareness”
How to maintain customer loyalty in retail during an economic downturn
The COVID-19 pandemic has changed the way consumers interact in many aspects of retail—including trips to the store, items they typically purchase, and even how often they shop. Continue reading “How to maintain customer loyalty in retail during an economic downturn”