In-store mobile app usage is quickly replacing many of the traditionally available services in brick-and-mortar locations. Continue reading “In-store mobile app usage is skyrocketing; Is your brand ready?”
Category: Retail
How shoppers are using mobile apps to shop in-store
Shoppers using mobile in-store tend to do so to gain product or location information. Continue reading “How shoppers are using mobile apps to shop in-store”
How consumers shop differently today in the era of the app
If you want to see how consumers shop differently today just take a look at your smartphone. Continue reading “How consumers shop differently today in the era of the app”
The augmented reality marketing strategy trending in 2018
A strong augmented reality marketing strategy doesn’t depend on the consumer having expensive equipment to enjoy. Continue reading “The augmented reality marketing strategy trending in 2018”
Buzz building ideas for a product launch with impact
When looking for ideas for a product launch, brands have come up with many innovative ways to get attention. Continue reading “Buzz building ideas for a product launch with impact”
Three video advertising benefits for brands competing in the digital space
Video advertising benefits CPG brands by making them more discoverable in the digital space. Continue reading “Three video advertising benefits for brands competing in the digital space”
Out-of-this-world augmented reality marketing campaigns your brand should emulate
Augmented reality marketing campaigns have been slower than expected to take off, and much of this has been due to the lack of AR-compatible mobile platforms. Continue reading “Out-of-this-world augmented reality marketing campaigns your brand should emulate”
3 innovative location-based marketing strategies that use apps
Location-based marketing strategies create an edge for brands by targeting consumers when they are on the move. Continue reading “3 innovative location-based marketing strategies that use apps”
How to optimize mobile technology in the retail industry
What’s Keeping Mom Up at Night?
This Mother’s Day, we decided to look above and beyond what moms are hoping to receive as gifts and dig into the pressing issues on their minds as they raise their children.
In a survey of over 5,600 moms across the country ranging from ages 18-71, Shopkick
uncovered how moms really feel about raising children today, how their values affect their
spending habits, and more. From Millennials to the Silent Generation, from Californians to
Floridians, moms are engaging their children in dialogues about what’s happening in the world and their communities.
On Mom’s Mind
- Biggest Concerns: Physical safety of their children is the #1 concern for moms today (30 percent), followed closely by financial security (26 percent), according to survey results. For single moms, specifically, financial security (33 percent) is the predominant concern, while physical safety remains a close second (30 percent).
- Fostering Conversations: Seventy-five percent of moms are engaging their children in conversations about such current events, with school safety as the #1 topic of discussion (37 percent of moms engaging). Racial equality (25 percent) comes in second, followed by gender equality (11 percent), and presidential politics (8 percent).
- Generational Differences: The up-and-coming generation of mothers in Gen Z are
most concerned with financial security (38 percent), and the most likely to discuss
gender equality with their children (17 percent). Millennial moms place nearly equal
emphasis on discussing school safety and race equality (31 percent and 30 percent
respectively). Moms that fall into the Silent Generation spend the most time of all age groups discussing presidential politics (25 percent) and racial equality with their children (38 percent). - Regional Insights*: New York moms are the most likely (80 percent) to engage in
conversations with their kids about the outlined issues (money, physical safety, online behavior and privacy, health and bullying), topping Florida (78 percent), California (76 percent), Illinois (75 percent) and Texas (73 percent).* Moms in Illinois spend the most time discussing and teaching their children about school safety (44 percent).
Managing the Family Purse Strings
- Shopping Their Values: When it comes to managing household finances, the
overwhelming majority of moms (78 percent) state they shop their values and are
impacted by a brand’s ethics when considering where and what to purchase. However, only 25 percent of moms change where or how they spend based on their political beliefs. - Generational Differences: Silent Generation and Gen Z moms are more likely to adjust their shopping habits based on their political beliefs (35 percent versus 25 percent of moms in the middle generations).
- Regional Insights*: Floridians are the most likely (80 percent) to match their shopping habits with their values and to be impacted by brand ethics. Moms in Illinois are second only to those in California in their likelihood to change where and how they spend their money based on political beliefs (28 percent and 31 percent respectively).
Shopkick conducted a survey of over 5,600 users who self-identified as mothers to uncover the issues of most concern and their shopping decisions. Shopkick classifies age groups as: Silent Generation (over 71), Baby Boomer (54-71), Generation X (42-53), Xennial (33-41), Millennial (20-32), and Generation Z (under 20). The survey was conducted between April 6 and 12, 2018.
*Based on the top 5 states (California, Texas, Florida, New York, and Illinois) in terms of volume of respondents.
Why apps are the future of mobile commerce
Innovative mobile apps are laying the groundwork for the future of mobile commerce. Continue reading “Why apps are the future of mobile commerce”
How shoppers are using mobile in-store to make buying decisions
Using mobile in-store to research products has become a regular part of the brick-and-mortar shopping experience. Continue reading “How shoppers are using mobile in-store to make buying decisions”