Establishing the right product launch process is less about getting the product in front of everyone and more about connecting with the right consumers. Continue reading “Tips for designing a product launch process for your CPG brand”
Category: Retail
3 in-store video marketing ideas to win consumers on their path to purchase
When using video marketing strategies in the shopping aisle, brands must straddle a fine line between aiding the consumer and disrupting them. Continue reading “3 in-store video marketing ideas to win consumers on their path to purchase”
Hey Siri, let’s go shopping: Holiday shopping habits survey:
‘Twas the holiday season, and all through the mall, shoppers were gathering their holiday hauls! As the most wonderful time of the year approaches, shoppers are already checking their lists (more than twice) and searching for the best deals. Continue reading “Hey Siri, let’s go shopping: Holiday shopping habits survey:”
Improving the mobile customer experience can increase sales at stores like Walmart and Target
One strategy that major retailers like Target and Walmart are using to improve the mobile customer experience is streamlining in-store shopping. Continue reading “Improving the mobile customer experience can increase sales at stores like Walmart and Target”
Incentivize the customer shopping experience with these five strategies
Out of sight, out of mind: Three product positioning strategies designed to increase sales potential
Digital product positioning strategies get consumers to approach the brand, rather than the other way around. Continue reading “Out of sight, out of mind: Three product positioning strategies designed to increase sales potential”
Why brands should utilize customer loyalty programs in retail to incentivize the shopping experience
Measuring the efficacy of customer loyalty programs in retail can also help brands discover their most valuable micro-influencers. Continue reading “Why brands should utilize customer loyalty programs in retail to incentivize the shopping experience”
Ways to leverage mobile technology in retail that lead to increased eCommerce sales
One of the incredible opportunities for mobile technology within retail is the ability to offer a service to customers in addition to a product. Continue reading “Ways to leverage mobile technology in retail that lead to increased eCommerce sales”
3 holiday marketing strategies to increase sales this season
Holiday marketing strategies for 2018 should revolve around the technology consumers purchased at 2017’s end, as these new devices are speeding the consumer path to purchase. Continue reading “3 holiday marketing strategies to increase sales this season”
Engaging customers in retail with video greetings can lead to better brand retention
Personalization is a significant factor in engaging customers in retail. Continue reading “Engaging customers in retail with video greetings can lead to better brand retention”
Video marketing strategies that use augmented reality in retail
London’s National Theater recently made headlines for its new augmented reality (AR) glasses. Continue reading “Video marketing strategies that use augmented reality in retail”
A retail image recognition strategy that CPG brands should be using
The goal of retail image recognition is to move beyond the barcode. Continue reading “A retail image recognition strategy that CPG brands should be using”