New technology in retail is changing the way consumers shop, but these advances may not be evident at first glance. Continue reading “New technology in retail is reshaping the way consumers shop”
Category: Retail
How location-based mobile marketing can influence consumer buying decisions
Using location-based mobile marketing at the beginning, middle, and end of a consumer’s shopping trip can boost sales and improve their overall experience. Continue reading “How location-based mobile marketing can influence consumer buying decisions”
3 ways in-app video advertising can benefit CPG brands
CPG brands considering in-app video advertising should be aware of the massive potential that the technology holds. Continue reading “3 ways in-app video advertising can benefit CPG brands”
How beacon technology in retail is changing the way brands market to consumers
Though beacon technology in retail has been in use by marketers for years, many haven’t yet realized how intuitive it has become. Continue reading “How beacon technology in retail is changing the way brands market to consumers”
Leveraging location-based augmented reality in retail
Location-based augmented reality is the next iteration of AR in marketing. Continue reading “Leveraging location-based augmented reality in retail”
The 3 best retail marketing strategies for CPG brands to utilize in the new year
Brands seeking the best retail marketing strategies for 2019 should consider how technology may have changed product visibility. Continue reading “The 3 best retail marketing strategies for CPG brands to utilize in the new year”
Consumer trends for 2019: A forecast of consumer buying behavior
Consumer trends for 2019 will center on an improved customer shopping experience. Continue reading “Consumer trends for 2019: A forecast of consumer buying behavior”
How the best marketing trends of 2018 will impact brand retention in the coming year
Marketing trends in 2018 were heavily focused on the new options created through updated technology, and this will continue to shape the industry through 2019. Continue reading “How the best marketing trends of 2018 will impact brand retention in the coming year”
A chat with CEO Adam Sand: 2019 marketing technology predictions
As 2018 comes to a close, marketers are gearing up for what’s to come in the new year. We sat down with Shopkick CEO Adam Sand to discuss his marketing tech predictions for 2019 – the exciting opportunities that lay ahead, the biggest challenges that marketers will face, and more.
Challenges to come:
- Physical stores transform into consumer destinations: With in-store foot traffic continuing to decrease year-over-year, retailers need to find new ways to drive shoppers through the doors. 2019 will see brick and mortar stores rapidly trying to reinvent themselves as a destination and physical escape for consumers.
- Going beyond location: While location based advertising has grown tremendously, marketers are still struggling to dig deeper and learn more about their consumers beyond their physical location. In 2019, marketers will search for richer data to reach the right mobile consumer.
- Consumer privacy laws: The next year may not see major changes in privacy laws, but the reality is surely on the horizon in the years that will follow. In 2019, companies will begin making precautionary changes and determine how they’ll function moving forward.
Challenges that will ease up:
- Personalization: 2019 will see an increase in fun, personalized mobile engagements. Little by little, mobile experiences will become more targeted as data on the individual consumer becomes more and more rich.
- Serving the right message at the right time: Consumer data including location, shopping history, and purchase history on both an item and store level will allow marketers to more effectively serve shoppers the right message, at the right time.
- Leveraging video through the consumer journey: The more that marketers know about their consumers, the easier it will become to reach shoppers with video at the right moments along their purchase journey.
Exciting opportunities ahead:
- Computer vision dominates as ultimate search tool: The advancements in visual search and increasingly intelligent smartphone camera technology will enable shoppers to access product-level details and comparison shop while in the aisle.
- Item-level purchase data will be the Holy Grail: This specific product information will reshape the way companies structure their loyalty programs.
- Marketers will take a stand: As consumers increasingly use their wallets to make a political statement, brands and retailers will identify and use their voice to attract more business.
Shopkick offers our partners the opportunity to connect with consumers in the shopping aisle while incentivizing interactions with a fun rewards program. To use our program to boost your results in the new year, contact us.
The path to purchase: How your brand can guide consumers in the right direction
Guiding consumers along the path to purchase with in-store advertising is one of the most effective ways to improve in-store sales. Continue reading “The path to purchase: How your brand can guide consumers in the right direction”
Why understanding consumer behavior is one of the best things your company can do
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