AI marketing, or the process of using artificial intelligence to deliver marketing messages, allows brands to target content and increase their advertising ROI. Continue reading “AI marketing: How machine learning is improving ad personalization”
Category: Retail
From shoppers to buyers: How to increase conversion in retail stores
Increasing the conversion rate in retail is often a significant challenge for CPG brands who have little control over the physical layout of stores. Continue reading “From shoppers to buyers: How to increase conversion in retail stores”
3 common challenges of mobile marketing and how to solve them
For those brands looking to reach today’s on-the-go consumer, mobile marketing is the way to go. Continue reading “3 common challenges of mobile marketing and how to solve them”
Customer engagement: Why apps are pivotal in the marketing process
Thanks to advancements in mobile technology, apps have made it easier for brands to encourage customer engagement. Continue reading “Customer engagement: Why apps are pivotal in the marketing process”
How marketers are using predictive artificial intelligence in retail
In recent years predictive artificial intelligence has become a game-changer for financial services, healthcare, and other data-intensive industries. Continue reading “How marketers are using predictive artificial intelligence in retail”
Understanding the impact of influencer marketing on consumer behavior
The impact of influencer marketing on consumer behavior is similar to that of the popular kid in school—others want to befriend them, know their interests, and are inclined to follow their lead. Continue reading “Understanding the impact of influencer marketing on consumer behavior”
The most effective types of in app advertising and when to use them
For marketers, online retail efforts should focus on increasing relevant traffic and sales. Continue reading “The most effective types of in app advertising and when to use them”
Social shopping: How social commerce is changing retail
In 2018, 66% of brands invested in social commerce, the process of selling direct to consumers via social media platforms like Facebook, Instagram, and Snapchat. Continue reading “Social shopping: How social commerce is changing retail”
Keeping up: 3 mobile marketing trends for 2019
Mobile marketing trends for 2019 won’t solely be centered around new technology that emerges for serving advertisements. Continue reading “Keeping up: 3 mobile marketing trends for 2019”
Customer loyalty programs: Converting loyalty into sales
Customer loyalty programs are a challenge in the CPG industry as consumers typically don’t carry brand-specific loyalty cards. Continue reading “Customer loyalty programs: Converting loyalty into sales”
How interactive video impacts the customer’s journey
Interactive video is an excellent way to engage customers with branded content. Continue reading “How interactive video impacts the customer’s journey”
3 personalized marketing examples that have proven effective
Effective personalized marketing examples don’t just earn a one-time sale. Continue reading “3 personalized marketing examples that have proven effective”