The elements of a product awareness campaign should tie in the what, where, and when of a new product release. Continue reading “What to include in your product awareness campaign”
Category: Retail
How to increase sales without lowering price
There’s nothing wrong with offering a deal on your product; especially since shoppers are always on the hunt for a bargain. Continue reading “How to increase sales without lowering price”
5 Foundations for Inspiring Loyalty From the Modern Consumer
The way that consumers shop has changed significantly over the past decade, but many brands and retailers have failed to create loyalty programs that evolve with the CPG landscape and its savvy consumers. In fact, more than half of the customers that signed up for loyalty programs aren’t even using them. Continue reading “5 Foundations for Inspiring Loyalty From the Modern Consumer”
Extended reach: 3 effective mobile marketing strategies
CPG brands must be able to effectively utilize mobile marketing strategies to connect with consumers in the store and online. Continue reading “Extended reach: 3 effective mobile marketing strategies”
Why your brand needs a partnership marketing strategy
There are many ways brands can leverage a partnership marketing strategy to grow their customer base and their overall sales. Continue reading “Why your brand needs a partnership marketing strategy”
Online grocery pickup: How to reach consumers who don’t shop in-store
Online grocery pickup is a benefit for consumers, brands, and retailers. Continue reading “Online grocery pickup: How to reach consumers who don’t shop in-store”
3 innovative customer engagement ideas and when to use them
The most innovative customer engagement ideas don’t just drive consumers to buy; they encourage spontaneous brand recognition which can inspire loyalty. Continue reading “3 innovative customer engagement ideas and when to use them”
Establishing a brand storytelling strategy to boost CPG sales
From bagged salads to deodorant, everyone needs and buys consumer packaged goods (CPGs). Continue reading “Establishing a brand storytelling strategy to boost CPG sales”
BOPIS retail: How brands can benefit from this new shopping trend
The only thing better than confirming a customer’s intent to buy is actually winning a sale, and retailers must be ready to accommodate new buying habits. Continue reading “BOPIS retail: How brands can benefit from this new shopping trend”
How to achieve top-of-mind awareness on the path to purchase with virtual greetings
If you’re wondering how to achieve top of mind awareness for your brand, one of the keys is to reach consumers right before they’re about to shop. Continue reading “How to achieve top-of-mind awareness on the path to purchase with virtual greetings”
4 ways to improve in-store marketing effectiveness
CPG brands may face challenges with in-store marketing effectiveness due to limited control over the retailer space. Continue reading “4 ways to improve in-store marketing effectiveness”
3 ways to boost customer engagement on the path to purchase
There are several steps along the path to purchase where brands can leverage ways to boost customer engagement and increase sales. Continue reading “3 ways to boost customer engagement on the path to purchase”