While acquiring new business is important, holding onto existing customers should take precedence. Continue reading “4 ways to improve the in-store customer experience to boost shopper retention”
Category: Retail
Learn how personalized marketing can boost customer loyalty and improve sales
While many consumers prefer privacy, they also want to do business with companies that understand them. Continue reading “Learn how personalized marketing can boost customer loyalty and improve sales”
Next best action marketing: How to leverage consumer data to offer relevant products and services
Brands are quickly learning that next best action marketing is one of the most effective ways to leverage consumer data. Continue reading “Next best action marketing: How to leverage consumer data to offer relevant products and services”
5 customer loyalty program ideas that build brand affinity
The best customer loyalty program ideas extend beyond a customer’s superficial reasons for preferring a brand and get down to the heart of the matter. Continue reading “5 customer loyalty program ideas that build brand affinity”
How to increase brand recognition: 3 tips and tricks
The best strategies for increasing brand recognition center on approaching consumers as individuals. Continue reading “How to increase brand recognition: 3 tips and tricks”
Machine learning in retail: How brands are leveraging this technology to personalize messages
By leveraging machine learning in retail, brands will possess the ability to enhance every part of the sales process, from supply chain management to consumer marketing and purchasing. Continue reading “Machine learning in retail: How brands are leveraging this technology to personalize messages”
How to reach customers effectively in a crowded market
CPG brands face many challenges in determining how to reach customers effectively. Continue reading “How to reach customers effectively in a crowded market”
3 innovative ways to communicate with customers
Finding innovative ways to communicate with customers is essential these days, as the way consumers shop has changed so much. Continue reading “3 innovative ways to communicate with customers”
How to create an immersive retail experience
A shopping mall is a place where people can visit even to window shop and still end up enjoying the experience. Continue reading “How to create an immersive retail experience”
Why CPG brands should explore creative ways to attract customers
When it comes to creative ways to attract customers, CPG brands should consider how mobile apps can improve their business models. Continue reading “Why CPG brands should explore creative ways to attract customers”
3 types of product positioning strategies and how to best leverage them
As gaining shelf space becomes more competitive for brands, marketers should be looking into leveraging one of the various types of product positioning strategies. Continue reading “3 types of product positioning strategies and how to best leverage them”
Customer retention marketing: 3 ways to maintain customer loyalty
In our customer-centered economy, where competitors would gladly engage with those your business has overlooked, customer retention is more important than ever before. Continue reading “Customer retention marketing: 3 ways to maintain customer loyalty”