The season of giving is here, meaning shopping for gifts and festive treats is top of mind for brands, retailers, and consumers alike. Continue reading “How consumers plan to tackle holiday shopping”
Category: Retail
Back to School Shopping Habits
While summer isn’t over just yet, the back-to-school season is upon us, and in a big way. In fact, the National Retail Federation predicts that back-to-school and back-to-college spending will reach an estimated $80.7 billion this school year. This summer, Shopkick surveyed more than 18,000 users on their back-to-school plans and preferences. Continue reading “Back to School Shopping Habits”
Why your CPG brand’s shelf placement strategy should incorporate mobile
While the placement of products on the shelves at a supermarket may seem completely random to a consumer, companies understand that behind the scenes, a shelf placement strategy is at the heart of product and brand success. Continue reading “Why your CPG brand’s shelf placement strategy should incorporate mobile”
A buy online pickup in store strategy won’t necessarily stop in-store purchases
According to Business Insider, over 68% of U.S. customers have made multiple “buy online pickup in store” purchases in the past year. Continue reading “A buy online pickup in store strategy won’t necessarily stop in-store purchases”
How to increase consumer engagement with mobile marketing
When exploring how to increase consumer engagement, brands should consider mobile marketing as it presents a unique opportunity to connect with consumers in a meaningful way, wherever they may be. Continue reading “How to increase consumer engagement with mobile marketing”
Find out why your retail conversion strategy may need to be revamped
Many retailers are faced with the challenge of increasing in-store foot traffic. Continue reading “Find out why your retail conversion strategy may need to be revamped”
Utilize these 3 creative ways to increase retail sales both in-store and online
Finding creative ways to increase retail sales can be challenging for brands looking to blur the line between in-store and online purchases. Continue reading “Utilize these 3 creative ways to increase retail sales both in-store and online”
How to structure the retail customer experience to build awareness
The retail industry is currently in a state of transition. Continue reading “How to structure the retail customer experience to build awareness”
Why these 3 experiential retail trends are so effective
Experiential retail trends might be the key to breathing some life back into brick-and-mortar stores. Continue reading “Why these 3 experiential retail trends are so effective”
Retailers ask: What is experiential retail?
Experiential retail is oft-misunderstood. Continue reading “Retailers ask: What is experiential retail?”
How to develop an effective retail marketing strategy
An effective retail marketing strategy generates consumer interest and drives in-store sales. Continue reading “How to develop an effective retail marketing strategy”
5 benefits of multichannel marketing in retail
Today’s shopper isn’t confined to one channel when it comes time to make a purchase. Continue reading “5 benefits of multichannel marketing in retail”