With every passing year, retailers witness the “greatest number of shopping app downloads to date.” Continue reading “5 essential benefits of in-app advertising for retailers”
Category: Retail
Understanding the importance of integrated marketing communications in retail
In today’s climate, integrated marketing communications (IMC) is a standard, baseline, foundational strategy for retail success. Continue reading “Understanding the importance of integrated marketing communications in retail”
Leveraging mobile during the post-purchase experience
Following a purchase, a shopper may feel excited by the newness, hopeful that the decision was the right one, and anxious about receiving the new product if it’s coming by mail. Continue reading “Leveraging mobile during the post-purchase experience”
How to improve the in-store experience with mobile technology
The customer’s in-store experience will continue to remain relevant as long as physical shops exist. Continue reading “How to improve the in-store experience with mobile technology”
Learn how to increase product awareness to compete in the voice search arena
CPG brands must learn how to increase product awareness—especially in the advent of voice search. Continue reading “Learn how to increase product awareness to compete in the voice search arena”
How to develop the best customer acquisition strategy for your brand
Studies have found that the cost of new customer acquisition has the potential to be five times greater than customer retention. Continue reading “How to develop the best customer acquisition strategy for your brand”
Black Friday marketing ideas: How to retain customers after the sales end
While many may lament the idea of ultimate shopping deal days like Prime Day, Cyber Monday, or Black Friday, shoppers still mobilize and purchase in droves during these special events. Continue reading “Black Friday marketing ideas: How to retain customers after the sales end”
‘Tis the season: 10 ways to boost holiday sales in 2019
According to Kiplinger’s most recent economic forecast, 2019 holiday sales are on track to outpace last year’s numbers. Continue reading “‘Tis the season: 10 ways to boost holiday sales in 2019”
3 in-app advertising trends that are shaping digital retail marketing
Consumers spend an estimated three hours per day on their mobile devices, which makes following in-app advertising trends crucial to marketers who want to reach them. Continue reading “3 in-app advertising trends that are shaping digital retail marketing”
How implementing a digital customer experience strategy could boost online sales
Having a robust digital customer experience strategy is crucial to keeping up with consumer expectations. Continue reading “How implementing a digital customer experience strategy could boost online sales”
Retailers ask: Why is customer engagement so important?
If you’re wondering why customer engagement is so important, consider the fact that 73% of customers expect companies to understand their needs and expectations. Continue reading “Retailers ask: Why is customer engagement so important?”
Why your brand should partner with a customer loyalty program app
Loyalty programs are a great way to boost customer retention. Continue reading “Why your brand should partner with a customer loyalty program app”