Category: Research

79 Percent of Consumers Expect Inflation to Impact their Back-To-School Shopping

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Shopkick survey finds that 77 percent of consumers plan to take advantage of the sales tax-free weekend(s) in their state to save money on back-to-school shopping

With US inflation being the highest it has been in four decades, consumers are looking for ways to cut costs — especially when it comes to back-to-school shopping. As American families head in-store to stock up on school supplies, 75 percent of consumers say their top priority is getting the best price, with 77 percent planning to utilize sales tax-free periods in their state to shop without the additional financial burden of a sales tax. 

Shopkick, a leading shopping rewards app, surveyed more than 12,500 consumers to uncover how they are planning to shop this back-to-school season.

Key Insights Include:

  • Tightened Budgets: Nearly half (40 percent) of consumers expect to spend less on back-to-school items this year than they did last year with the largest segment of shoppers (39 percent) planning to spend under $100. The majority (61 percent) say they have tightened their budgets because of rising inflation. For those planning to spend more, 28 percent of shoppers say it is because they need to purchase all new school supplies whereas they did not last year. Other consumers say it is because last school year was entirely virtual (26 percent), they did not back-to-school shop last year (21 percent), their budget was tightened due to the pandemic but they are back to regular spending habits (19 percent), they need to make smaller purchases they did not have to last year (17 percent), and they need to make big-ticket purchases they did not need to last year (15 percent).
  • Inflation Impact: Of the consumers that expect inflation to impact their back-to-school shopping, the majority (70 percent) plan to spend less on non-essential purchases as well as hunt for deals and compare prices more than they typically would. Other shoppers are using coupons and rewards apps more (64 percent), making fewer shopping trips (47 percent), and using buy now, pay later more than usual (9 percent).
  • School Supply Savings Tips: The majority of consumers are utilizing different tips and hacks to help save money this back-to-school season, such as using coupons and rewards apps (74 percent), watching prices to wait for sales, deals and discounts (67 percent), shopping at thrift stores for discounted items (33 percent), upcycling old items and materials (24 percent), buying used or hand-me-down school uniforms (11 percent), buying one set of books to share (7 percent), and renting sports, band and club equipment rather than buying it (4 percent).
  • Safety Precautions Remain: Consumers are still planning on purchasing essential items to protect against COVID-19 when back-to-school shopping this year with the majority of shoppers planning to purchase hand sanitizer (64 percent), cleaning wipes (59 percent), paper products (45 percent), masks (38 percent), gloves (17 percent), and disposable cutlery for lunches (16 percent).
  • Shoppers Head In-Store: Similar to last year, nearly all (91 percent) of this year’s back-to-school shoppers plan to make their purchases in physical retailers, a noticeable increase compared to 2020, when 66 percent said they would shop in-store.
  • Wavering Loyalty: Although 55 percent of shoppers are moderately loyal to brands they buy their back-to-school supplies from, 89 percent would be willing to switch to a new brand for their back-to-school needs if they could earn rewards for doing so.
  • Bring on Big Box: Of the 91 percent of consumers who plan to do their back-to-school shopping in-store, the majority (89 percent) plan to do so at Big Box retailers. Other consumers plan to shop at Dollar stores (46 percent), off-price retailers (38 percent) and office supply stores (30 percent). Of the 51 percent of consumers who plan to do their back-to-school shopping online, the majority plan to shop on Amazon (85 percent). Other back-to-school online shoppers plan to use Big Box retailer sites (64 percent), office supply sites (21 percent), and apparel and accessory sites (20 percent).
  • Making Mobile Purchases: Mobile devices will be of great use to consumers this back-to-school season, with 83 percent of Americans saying they will use their mobile devices while shopping, for everything from comparing prices to making mobile purchases.

2022 Summer Fancy Foods Show: What We Expect

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On Sunday, June 12th, the Specialty Food Association’s Fancy Food Show kicks off, and Shopkick is excited to join the industry’s top emerging and leading brands from the first session to the last on Tuesday, June 14th.  

Dedicated exclusively to specialty foods and beverages, the Fancy Foods Show is the industry’s largest show in the United States, with over 10,000 participants at its Winter 2022 conference in Las Vegas and expecting over double for the Summer session. While we are undoubtedly looking forward to hearing about (and hopefully tasting) the latest innovations in the space, Shopkick is especially interested in the trends and insights that the “thousands of dollars worth of category data and analysis” can offer (SFA, n.d.).   

After generating over 26.6 million in-aisle engagements and 1.86 million purchases in the Food and Beverage category in 2021, Shopkick is enthusiastic about increasing these numbers in 2022 and beyond by keeping current with the direction of the industry. Coupling the forward-thinking knowledge we will gain from the Fancy Foods Show along with our first-party research, we’re confident in the innovation Shopkick can drive both for our current partners, future partners, and our users. 

While at the show, we’ll have our eye on innovations in the health and wellness spaces, as our research shows that consumers are increasingly concerned with what they put in their bodies and how it affects them and the world around them. Shopkick’s users are making an effort to include plant-based products in their shopping carts, with 49% doing so at least once every few grocery trips citing general health benefits, the fact that they feel better, and weight loss, as the three main reasons behind doing so. Shoppers are not just basing their cart decisions on what’s in the product, but also on what’s around it. Over 59% of surveyed users are more likely to purchase a brand with sustainable packaging than one without, 38% going as far as to say they would pay more for a product if it was sustainably packaged. Brands need to be ready to align their values with those of the consumer, and we’re excited to learn how the leading brands are doing so. 

There is no telling what innovations will come from this event, but we know whatever they will be, they’ll have a distinct and veritable impact on the food and beverage industry. Shopkick will be there for every moment, and if you’d like to discuss the industry, trends, or how Shopkick can help your brand awareness, you can schedule a meeting with us here or contact us. If you can’t join us there, be sure to keep an eye out for a follow-up article on what we learned as a result of hearing from and speaking to those that are at the forefront of the industry! 

By: Nick Schramm 

Specialty Food Association. (n.d.). Reasons to attend the summer fancy food show. Specialty Food Association. Retrieved June 10, 2022, from https://www.specialtyfood.com/shows-events/summer-fancy-food-show/attend/reasons-attend/

71 Percent of Americans are Driving Less Due to Rising Fuel Prices

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Shopkick is Giving Away $10,000 in Kicks to Ease the Pain at the Pump 

The average price of a gallon of fuel has increased by approximately 47 percent ($1.36) since last year, and consumers are feeling the impact. According to recent data by Shopkick, a leading shopping rewards app, nearly all (99 percent) consumers have noticed an increase in gas prices, and 86 percent have been affected by the recent surge. Of those impacted, 71 percent are driving less, 59 percent have tightened their budget, 28 percent are purchasing less fuel, and 7 percent are entirely unable to buy fuel.

To fully understand how rising gas prices are affecting Americans and discover ways to help, Shopkick surveyed more than 36,000 consumers between March 17-20, 2022.

Key Findings Include:

  • Consumers are Getting Less Fuel: Before the spike in gas prices, 87 percent of consumers would fill their tank all the way up, and now, only 59 percent fill it completely. Thirty-one percent of drivers are now choosing to only fill their tank halfway when getting fuel, compared to 10 percent previously.
  • Cost Concerns: An overwhelming 95 percent of consumers are worried about rising gas prices, and 62 percent saying they are extremely worried. When asked how much additional money in their wallets would help consumers feel more secure while fueling up, 24 percent say between $21-$40, 23 percent say $41-$60, 12 percent say $60-$80, and 13 percent say $81-$100.
  • Cutting Back on Non-Essentials: In the last month, the majority (72 percent) of consumers have altered their spending habits for non-essential purchases, with 64 percent cutting back and 31 percent skipping non-essential purchases altogether.
  • Less Frequent Trips: Gas prices may be rising, but 56 percent say they are not shopping online more frequently now than they were before. However, 74 percent of consumers have cut down their frequency of trips to the store.

To help out the Americans impacted by high gas prices, Shopkick is launching a nationwide fuel sweepstakes – giving 100 users $100 (25,000 kicks each) to use at the pump. Between March 24-28, 2022, every Shopkick user who earns just one kick by Monday, March 28th will automatically be eligible and entered to win. Trying to avoid driving and save money? Shopkick makes it easy to earn kicks, even from the comfort of your home.

How to earn a kick: 

  • Watch videos at home
  • Shop online through the app 
  • Walk into a store
  • Scan items in-store
  • Shop with a linked card
  • Submit a receipt

“Inflation and rising gas prices are causing financial concern across the country, especially as 46 percent of consumers are required to drive to work every day,” said Brittany Billings, EVP, strategic markets & marketing at Shopkick. “Our user community is at the center of all we do at Shopkick, and we recognize the economic challenges many are facing. We decided to create this giveaway to support them through this hard time and help fill up their tanks stress-free.”

To participate in the Shopkick Fuel Sweepstakes, consumers can download the free Shopkick app on iPhone or Android devices. 

Shopkick Fuel Sweepstakes entry ends on 3/28/22 at 11:59 pm PST. One hundred winners will be selected and awarded 25,000 kicks each. Winners will be contacted and announced following the contest end date. Find the full contest rules: here

Americans’ Shopping Habits Have Changed Due to Rising Prices and Stock Shortages

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82 percent of consumers have noticed price increases on everyday essentials; 81 percent say it has affected the way they shop.

Over the past year, consumers have been faced with significant supply chain issues and massive inflation, directly impacting the way they shop. In fact, 81 percent of consumers are now more likely to wait on making a purchase until there is a sale or coupon due to price increases and 79 percent would purchase the next best option if their favorite brands are sold out or low-in-stock, highlighting their wavering loyalty to brands.

Shopkick, a leading shopping rewards app, surveyed more than 20,000 consumers across the country from February 17-24, 2022 to uncover how consumer behaviors have evolved since 2021.

Key Insights Include:

  • In-Store Shopping Behavior Shift: The majority of consumers (88 percent) are still shopping for their household essentials in-store, however more than half (62 percent) say their in-store shopping habits have changed over the past year. When consumers were asked how in-store habits have shifted, 69 percent say the time of day and frequency during the week, 56 percent say their safety practices, and 44 percent say the retailers they shop at and brands they buy from.
  • Consumer Changes: For those in-store shoppers whose time of day and frequency has changed, 52 percent say they now go to the store at less busy times, 23 percent say they go to the store fewer times a week and 17 percent say they are going to the store at less busy times AND fewer times a week. The majority of consumers who say they have changed where they shop (59 percent) are now shopping at big box retailers like Target and Walmart more frequently, as well as doing more research online before making purchases in-store (43 percent) and shopping more at local, independently-owned retailers (27 percent).
  • Out of Stock Items: Out-of-stock issues are nothing new for shoppers but 80 percent have noticed that more shelves are out-of-stock or low-in-stock at their usual retailers and grocery stores than they were 12 months ago. Items they have noticed that are unavailable include meat products (53 percent), dairy products (52 percent), boxed goods (50 percent), canned goods (48 percent), toiletries (50 percent), fresh produce (30 percent), bottled water (29 percent) animal supplies (28 percent), and medicine (23 percent).
  • Limited Loyalty: Brand loyalty is wavering as the majority of consumers (65 percent) say they would buy the next best option if their go-to brands are sold out or low-in-stock, and 59 percent say they are very willing to try a new brand and do so regularly. When it comes to what influences consumers’ loyalty to brands, the majority (75 percent) say the taste, flavor or quality of the product is most important.
  • In-Store Experiences: When asked what in-store experiences are most important to consumers, the majority (62 percent) say the ability to try on, touch and see products in-person. Other important experiences include better deals and lower prices (62 percent), the ability to confirm the quality of the product (61 percent), convenience (49 percent), in-person interactions or support from store associates (23 percent), and product sampling (14 percent).
  • Online Shopping Behavior Shift: It is not just in-store shopping that has shifted, 51 percent of consumers say their online shopping habits have changed too. Of those, 76 percent say they are making more online purchases, 26 percent have signed up for more online memberships to take advantage of shopping rewards and promotions and 20 percent have tried new brands due to their go-to brands rising in price or being out of stock.
  • Purchasing Perks: There are many perks of online shopping but 85 percent of consumers say the most important is free shipping and returns. Other important advantages include fast shipping (56 percent), avoiding crowds and contact with others (43 percent), high quality products or brands (38 percent), buy online pick up in-store options (34 percent), flexible return policy (21 percent), and buy now, pay later options (14 percent).

“This survey data has revealed that consumer habits and priorities have transformed over the past year as a result of ongoing supply chain issues and inflation,” said Brittany Billings, EVP of strategic markets and marketing at Shopkick. “In order for brands and retailers to retain customers’ share of wallet, heart and mind, it is more important than ever to deliver a frictionless – and connected – online and in-store experience to ensure a positive interaction each and every time.”

2021 Holiday Expectations Study

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As the winter holidays inch closer, Americans are already starting to think about how they will approach the biggest shopping season of the year, especially after many of last year’s celebrations were put on hold. To gain insight on when, where, and how consumers will be shopping, and how sentiment has shifted since last year, Shopkick surveyed over 23,000 consumers across the country.

This first-party consumer study reveals key insights for brands and retailers as they prep and plan for the 2021 holiday season, including:

  • How the current economy and threat of continued inflation will impact consumer spending, and how holiday budgets compare to last year.
  • If consumers will conduct a majority of their holiday shopping in-store or online, and which factors will influence that decision.
  • Whether or not consumers will head to physical retailers or shop from home on major deal days like Thanksgiving Day, Black Friday, and Cyber Monday.
  • How consumers expect COVID-19 to impact their holiday shopping plans.

Access and download the report to our insights here.

Surging Delta Variant Continues to Impact the Way Consumers Shop

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Shopkick survey finds that 47 percent of concerned shoppers are worried about shopping in-store 

Just as normalcy appeared to be on the horizon, surges of COVID-19 cases brought by the Delta variant are once again leaving many Americans in fear of what’s to come. Thirty percent of shoppers are more worried about COVID as Delta cases continue to rise, and 40 percent report feeling the same level of discomfort as they did one month ago. Of those concerned Americans, 43 percent report that the Delta variant is impacting the way they shop, and nearly half (47 percent) are more worried about shopping in-store. 

Shopkick surveyed nearly 11,500 consumers across the country to gain an understanding of how the Delta variant is impacting their shopping habits. The online survey was conducted between July 21 – 27, 2021. 

Key Insights Include: 

  • Proceeding with (Pre)Caution: The majority of shoppers (61 percent) are taking extra precautions when shopping in-store due to the rise of Delta. Of those cautious consumers, most are once again masking up while shopping (82 percent), using disinfectants on hands and carts (79 percent), shopping at less busy times (66 percent), using debit/credit cards to avoid exchanging cash (63 percent), and utilizing self-checkout (59 percent).
  • Concerning Counterparts: Of the consumers worried about shopping in-store, 85 percent are worried that other shoppers are not taking the proper safety precautions. To feel safer, the majority of shoppers (70 percent) expect retailers to enforce safety precautions. However, 59 percent of worried shoppers fear retailers will fall short of this expectation. Consumers hope to see retailers disinfecting carts (83 percent), enforcing social distancing (65 percent), mandating masks (65 percent), limiting store capacity (42 percent), and putting a cap on the number of essential products each shopper can purchase (38 percent). 
  • In-Store Stays on Top: Despite consumer fears, shoppers are still headed in-store. In fact, most shoppers (67 percent) report taking the same amount of trips to the store per week as they did last month, and 10 percent have found themselves going more often.
  • Changed Consumers: Fifty-five percent of consumers report that the pandemic has changed the way they will shop forever. Post-pandemic, shoppers expect to continue to stock up on essentials (57 percent), shop online more (56 percent), and make fewer, but bigger, shopping trips (53 percent). However, after the pandemic, fewer shoppers plan to prioritize availability over brand preference (37 percent) and utilize convenience options like BOPIS (14 percent). 

“Even with a surge in COVID cases and consumers wary of in-person shopping, they are still heading in-store,” said Dave Fisch, general manager of Shopkick. “Retailers need to prioritize making the experience as enjoyable as possible, while doubling down their focus on safety. Shoppers will expect nothing less than stocked shelves, a demonstrable commitment to safety in your store, and a trained staff setting the example.” 

Retail Remix Podcast: The Story Behind Shopkick’s Consumer Research

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Throughout the pandemic, Shopkick has kept a pulse on rapidly changing consumer behaviors, expectations, and concerns through continuous data analysis and first-party user surveys. Jaysen Gillespie, EVP, Head of Analytics and Data Science at Shopkick, joins Retail Touchpoints to dive into today’s nimble, data-filled, ever-changing retail landscape.

During this podcast,  Jaysen dives into Shopkick’s latest first-party consumer data to uncover the universal truths that are impacting retailers now and for the foreseeable future. “Data is [woven] into everything we do. Every story we have is infused with data, informed by data, contextualized by data, because data is [the] core of communication now”.

In this conversation, he reveals:

  • How vaccine trust has impacted physical retail behaviors and preferences;  
  • New and unchanging safety expectations for brick-and-mortar retailers;  
  • Why supply chain disruption has influenced shoppers’ channel preferences; and  
  • Demographic nuances that will drive back-to-school and holiday results.

Listen to the story behind the research, as well as the key takeaways here.

LGBTQ+ Consumers Look for Genuine Brand Support That Outlasts Pride Month

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As preferences shift, many are looking for long-term action past pride month

Every Pride Month, there are conversations about how to do things the right way—avoiding mistakes and inauthentic gestures. To better understand how brands and retailers can show genuine support not only during Pride Month, but year-round, Shopkick surveyed more than 2,700 LGBTQ+ community members across the U.S. We found more than half of those surveyed said that brand names don’t matter as much to them, with 38% saying they want to spend money with a brand that aligns with their personal values. And around a quarter of respondents said they want to support brands that publicly support LGBTQ+ issues and brands that are led by LGBTQ+ founders.

“Our data continues to show us that if brands want to win, they have to align with shoppers’ core values,” said Dave Fisch, general manager of Shopkick. “Brands that truly walk the walk will win consumers’ trust and, ultimately, their loyalty.”

Check out Shopkick’s full-feature with AdWeek here to learn how members of the LGBTQ+ community would like to see support and long-term action, which brands and retailers are leading by example, and more.

Non-Essential Spending on the Rise as Americans Feel More Financially Secure

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Shopkick survey finds in-store shopping on the rise; apparel, dining out and travel top consumers’ 2021 summer budgets 

With widespread vaccination eligibility and COVID-19 restrictions lifting in many states, a return to normalcy could be on the horizon. As we head into summer, a majority of Americans (83 percent) report feeling financially secure and ready to put their budgets toward non-essential purchases. 

Shopkick, surveyed nearly 13,300 consumers across the country to gain insights into consumers’ shopping behaviors and spending plans for the summer. The online survey was conducted between April 30 – May 3, 2021. 

 

Key Insights Include: 

  • Summer Spending: Americans are ready to allocate their budgets toward non-essential purchases this summer. This year, 80 percent plan to spend similar amounts or more than last summer on non-essentials, a sharp increase from Shopkick’s April 2020 findings, which found only 33 percent of consumers were spending similar amounts or more on those items. Clothing and accessories (45 percent), dining out (43 percent) and travel (41 percent) top this year’s shopping lists. Other non-essential spending will include hobbies (36 percent), entertainment (25 percent), and household decor (25 percent).
  • Time to Travel: With more widespread vaccinations, 60 percent of Americans plan to resume travel within the next six months. Of those, most plan to travel by car (86 percent) rather than traveling by plane (39 percent), train, or ship (4 percent respectively). At their destination, consumers plan to stay in hotels (60 percent), with friends or relatives (50 percent), or in a vacation rental (25 percent). 
  • New Fits for Gen Z: Most Gen Zers (64 percent) plan to put the majority of their non-essential spending budgets toward new clothing and accessories, compared to Millennials (50 percent), Gen Xers (45 percent) and Baby Boomers (42 percent).
  • In-Store on the Rise: While online shopping was a major trend throughout the pandemic, 74 percent of consumers report shopping online less frequently now than a month ago. 62 percent of Americans feel more comfortable shopping in-store now compared to April 2020, which explains why more than half (61 percent) of non-essential purchases have been made in-store in the past month.
  • Pandemic Purchasing Trends: Certain COVID shopping habits are expected to remain in the coming months, with many consumers saying they will continue to use self-checkout (62 percent), curbside pickup (32 percent), and touchless payment options (32 percent). However, fewer consumers plan to continue using grocery delivery (13 percent), and BOPIS (4 percent).

“It is clear from our findings that this summer represents a great opportunity for non-essential retailers to win back shoppers who are eager to spend,” said Dave Fisch, general manager of Shopkick. “To take advantage of this moment, retailers and brands must continue to monitor consumer expectations, especially in-store, and Shopkick is committed to helping our partners do so.” 

After More Than a Year of Zoom Holidays, Americans Will Gather to Celebrate Mother’s Day

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Shopkick survey finds most Americans plan to celebrate Mom in person and shop in-store for gifts this year

This Mother’s Day, the majority of Americans are ready to celebrate Mom in person after a year of virtual gatherings due to COVID-19.  According to a new survey from Shopkick, more Americans plan to physically gather with family this year (61 percent) compared to 2020 (52 percent), and most plan to purchase Mother’s Day gifts in-store (79 percent), a significant uptick compared to last year (38 percent). 

The shopping rewards app surveyed more than 22,000 consumers across the nation between April 7 – 12, 2021 to gain insight into this year’s Mother’s Day plans, preparations and spending habits.

Key Findings:

  • Moment for Mom: The majority of consumers (80 percent) plan to celebrate Mother’s Day this year, with 61 percent planning to do so in person. Meanwhile, only 11 percent plan to celebrate virtually, a significant decrease compared to last year’s 27 percent who celebrated via video calls. 
  • Group Gatherings: For those celebrating in person, most plan to make a meal at home (55 percent), followed by those who will celebrate at an outdoor get-together (21 percent), head to a restaurant (20 percent), or take part in a different group setting (4 percent). Of those in person celebrations, Gen Z is most likely to go to a restaurant this year, with 29 percent planning to do so, compared to Millennials (20 percent), Gen Xers (20 percent) and Boomers (18 percent).
  • Getting Gifts In-Store: Seventy-nine percent of consumers said they plan to purchase their gifts for Mom in-store this year, compared to only 38 percent who did so last year. The most popular purchases include flowers (59 percent), gift cards (49 percent), clothing or accessories (30 percent), food items (29 percent), beauty and wellness products (19 percent) and fragrance or perfume (18 percent). 
  • Deals, Please: This year, nearly half (48 percent) of consumers say cost remains the most important factor in making a gift decision, trailed by style (19 percent), convenience (17 percent) and whether the brand aligns with personal values (16 percent). 
  • Big Spenders: When it comes to purchasing gifts this year, 15 percent plan to spend more than last year. Of those, 37 percent said it is because they want to make up for not being able to fully celebrate last year. Consumers also said they want to spend more after a year of being restricted by the pandemic (27 percent), want to spoil the women in their life with pricier gifts (24 percent) or plan to purchase a vacation as a gift (4 percent). Across demographics, more Gen Zers (27 percent) plan to have bigger budgets for Mother’s Day gifts this year, compared to Millennials (18 percent), Gen Xers (14 percent) and Boomers (12 percent). 
  • Less is More: Similarly, 15 percent said they plan to spend less on gifts this year, with the majority (58 percent) stating it is because their finances have been impacted and they need to budget. Other reasons include choosing quality time over gifts (26 percent), the women in their lives not wanting gifts (7 percent), or planning to save money for a trip later this year (6 percent). 

“For over a year, many of us have been separated from the people we love most. Luckily, it feels like we have reached a turning point,” said David Fisch, general manager of Shopkick. “Americans are celebrating Mother’s Day in person, and they are heading to physical retailers to get their shopping done. That’s why it is essential for retailers to prepare for an influx of in-store shoppers, keep shelves stocked with popular Mother’s Day gifts and maintain a clean environment to create the most positive experience possible for consumers.” 

Retail Refined Podcast: Strengthening Customer Loyalty with Data

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When supply chain issues and panic buying left grocery shelves empty for weeks, shoppers had to consider alternative options when their go-to brands weren’t available. In fact, in the height of the pandemic, 85% of consumers said brand names no longer mattered, and 69% said they would purchase a different brand if their preferred brand wasn’t in-stock. 

There’s no doubt that the past year has had a major impact on consumer purchase behaviors, and many brands and retailers are reevaluating their current strategies and considering new avenues for building, and maintaining, customer loyalty. Enter: loyalty programs and rewards apps. 

“There’s a misconception that if you build a rewards program, customers will love it… but every marketer knows that’s not true. If people don’t feel like they’re getting a benefit, if it’s too limited, if it’s hard to get rewards, if it’s confusing, they can tend to fall flat. And it does impact buying behavior, customers consider the quality of loyalty programs in buying,” says Jaysen Gillespie, SVP of Data and Analytics at Shopkick. 

There’s a ton that brands and retailers can learn about loyalty from the last 12 months, room for improvement, and an abundance of data to inform decisions moving forward. In Market Scale’s Retail Refined Podcast, Gillespie joins host Melissa Gonzalez to discuss trends in consumer engagement and app usage, how the quality of reward programs determine adoption, how to use consumer buying data to cultivate stronger loyalty, and more.

Listen here: https://marketscale.com/industries/retail/strengthening-customer-loyalty-with-data/