With every passing year, retailers witness the “greatest number of shopping app downloads to date.” Continue reading “5 essential benefits of in-app advertising for retailers”
Category: Proximity Marketing
Leveraging mobile during the post-purchase experience
Following a purchase, a shopper may feel excited by the newness, hopeful that the decision was the right one, and anxious about receiving the new product if it’s coming by mail. Continue reading “Leveraging mobile during the post-purchase experience”
3 in-app advertising trends that are shaping digital retail marketing
Consumers spend an estimated three hours per day on their mobile devices, which makes following in-app advertising trends crucial to marketers who want to reach them. Continue reading “3 in-app advertising trends that are shaping digital retail marketing”
Next best action marketing: How to leverage consumer data to offer relevant products and services
Brands are quickly learning that next best action marketing is one of the most effective ways to leverage consumer data. Continue reading “Next best action marketing: How to leverage consumer data to offer relevant products and services”
Leveraging mobile technology to guide the consumer decision-making process
The consumer decision-making process is a series of steps that guides consumers from discovering a need to fulfilling it and evaluating their purchase. Continue reading “Leveraging mobile technology to guide the consumer decision-making process”
AI marketing: How machine learning is improving ad personalization
AI marketing, or the process of using artificial intelligence to deliver marketing messages, allows brands to target content and increase their advertising ROI. Continue reading “AI marketing: How machine learning is improving ad personalization”
3 common challenges of mobile marketing and how to solve them
For those brands looking to reach today’s on-the-go consumer, mobile marketing is the way to go. Continue reading “3 common challenges of mobile marketing and how to solve them”
Keeping up: 3 mobile marketing trends for 2019
Mobile marketing trends for 2019 won’t solely be centered around new technology that emerges for serving advertisements. Continue reading “Keeping up: 3 mobile marketing trends for 2019”
New technology in retail is reshaping the way consumers shop
New technology in retail is changing the way consumers shop, but these advances may not be evident at first glance. Continue reading “New technology in retail is reshaping the way consumers shop”
How location-based mobile marketing can influence consumer buying decisions
Using location-based mobile marketing at the beginning, middle, and end of a consumer’s shopping trip can boost sales and improve their overall experience. Continue reading “How location-based mobile marketing can influence consumer buying decisions”
How beacon technology in retail is changing the way brands market to consumers
Though beacon technology in retail has been in use by marketers for years, many haven’t yet realized how intuitive it has become. Continue reading “How beacon technology in retail is changing the way brands market to consumers”
Leveraging location-based augmented reality in retail
Location-based augmented reality is the next iteration of AR in marketing. Continue reading “Leveraging location-based augmented reality in retail”