The convenience of online shopping has elevated consumer expectations for the in-store retail experience. Continue reading “How retailers can create an interactive shopping experience in-store”
Category: Omnichannel
Exploring the advantages of mobile marketing in retail
With mobile being such an inextricable part of our daily lives, it’s no wonder the advantages of mobile marketing are abundant. Continue reading “Exploring the advantages of mobile marketing in retail”
7 in-store marketing strategies to engage young consumers
If you’re looking toward the future and want to ensure your business continues to thrive in the coming decades, you have to take the predilections of young consumers into consideration. Continue reading “7 in-store marketing strategies to engage young consumers”
3 ways to provide a seamless omnichannel retail experience
The future of retail is in creating a seamless omnichannel retail experience. Continue reading “3 ways to provide a seamless omnichannel retail experience”
Learn how to shorten the consumer path to purchase with mobile
The consumer path to purchase is an important consideration for any retailer looking to reduce marketing costs, improve conversions, lower churn rates, and increase the bottom line. Continue reading “Learn how to shorten the consumer path to purchase with mobile”
How to leverage experiential marketing to keep consumers engaged
Experiential marketing is more than an industry buzzword. It’s quickly becoming the way marketers build brand loyalty. Continue reading “How to leverage experiential marketing to keep consumers engaged”
eBook: 6 Trends Dominating This Year’s Holiday Shopping Season
The holiday shopping season, a time in which consumers plan to out-spend every other spending event throughout the year, is fast approaching. In order to find out how, when, and where consumers plan to shop this holiday season, we polled over 29,000 Shopkick users. Continue reading “eBook: 6 Trends Dominating This Year’s Holiday Shopping Season”
Leveraging mobile during the post-purchase experience
Following a purchase, a shopper may feel excited by the newness, hopeful that the decision was the right one, and anxious about receiving the new product if it’s coming by mail. Continue reading “Leveraging mobile during the post-purchase experience”
Strengthening your CPG sales strategy to compete in stores and online
In order to create a CPG sales strategy that translates from online sales to in-store sales, brands must leverage new technology. Continue reading “Strengthening your CPG sales strategy to compete in stores and online”
Shopkick turns 9! A look back on our year
August marks Shopkick’s 9th birthday, and to celebrate, we’re taking a look back on all that we’ve accomplished in the past year. Continue reading “Shopkick turns 9! A look back on our year”
Rewarding consumer experiences anytime, anywhere
Bill Demas, Chief Executive Officer
Our vision as a company is to create rewarding consumer experiences for our users anytime, anywhere. We are taking another step in fulfilling that vision today by releasing a web version of Shopkick. This gives users more ways to earn kicks and discover new products, brands and services.
For our partners, the expansion to desktop completes our omnichannel solution, offering deeper insight into consumer behavior across channels and throughout the fragmented shopping journey. Brands and retailers now have the opportunity to reward our users for shopping across desktop, mobile and brick and mortar.
Launch partners include Walmart, Macy’s, Groupon, JCPenney, Sephora, Sam’s Club, Payless, the Body Shop, Stride Rite, Ann Taylor, Loft, Nordstrom, Francesca’s, Lane Bryant, Foot Locker, Sur La Table, and See’s Candies. In addition, we continue to expand our online merchants in the Shopkick app. Most recently we have added Asos, eBags, Etsy, Fandango, the Home Shopping Network, Hulu, Lane Bryant, and Living Social.
Stay tuned for more announcements coming soon on our exciting product roadmap! To learn more about our new e-commerce offering, get in touch at partners@shopkick.com.
If you have any feedback on this new initiative or any other Shopkick omnichannel solution, send me your thoughts at ceo@shopkick.com.
Webinar: eBay, Button & Shopkick on the power of mobile commerce
Mobile commerce is skyrocketing. Shoppers are gravitating toward the rapidly growing channel through all stages of the journey, and are expecting relevant and personal experiences.
We’re teaming up with eBay and Button to share first party data to help retailers and brands identify where to focus their attention to reach today’s consumer. Join us for insights on mobile — today’s fastest growing channel, and a map for success in our omnichannel shopping environment.
Just some of the topics we’ll cover include:
- Mobile matters: why apps are leading the charge, where the industry is headed, and what actually converts among consumers on mobile
- Real-time is key: tracking and reacting to shopper behavior across environments, stores and platforms is critical
- The importance of partnerships in understanding and responding to today’s fragmented shopping experience
- A case study on how eBay, Button and Shopkick uncovered a new audience and drove incremental mCommerce sales
When: March 8, 11am PT / 2pm ET