Transparency and openness are at the heart of any trust-based relationship, and customer relationships are no different. Continue reading “Retail post-pandemic: How retailers can solidify customer trust in-store now”
Category: Omnichannel
Mobile: The most effective in-store marketing channel
In-store marketing is relatively affordable when compared to other forms of advertising like billboard ads and TV spots. Continue reading “Mobile: The most effective in-store marketing channel”
4 tips to improve your mobile app marketing strategy
The need for a strong mobile app marketing strategy resonates truer now more than ever. Continue reading “4 tips to improve your mobile app marketing strategy”
Shopper marketing: How mobile technology is transforming shopper engagement
Shopper marketing is a broad term defined as last-minute efforts to influence a shopper’s behavior at the point of purchase. Continue reading “Shopper marketing: How mobile technology is transforming shopper engagement”
How to personalize the digital customer journey
Brands and retailers know how critical it is to put the customer first and offer some level of personalization. Continue reading “How to personalize the digital customer journey”
How customer expectations in retail are changing amid the pandemic
Although the coronavirus’ presence will likely diminish over time, its impact on the retail space and beyond could have everlasting effects. Continue reading “How customer expectations in retail are changing amid the pandemic”
How showrooming in retail increases product interaction and leads to sales
Showrooming in retail describes the process in which a consumer looks at a product in the store and then purchases it online, oftentimes at a lower price point. Continue reading “How showrooming in retail increases product interaction and leads to sales”
Top of mind awareness: leveraging mobile on the path to purchase
Brands that have earned high top-of-mind awareness gobble up market share effortlessly. Continue reading “Top of mind awareness: leveraging mobile on the path to purchase”
The top 3 benefits of omnichannel marketing
When brands and retailers leverage an omnichannel marketing strategy to create a seamless retail experience for consumers, the benefits are significant—especially with consumer expectations rising. Continue reading “The top 3 benefits of omnichannel marketing”
How to communicate with customers in retail during an economic crisis
With so many major sectors of the American economy “shut-down” in response to COVID-19, it may be challenging for marketing professionals to understand how to communicate with customers in retail. Continue reading “How to communicate with customers in retail during an economic crisis”
How to maintain customer loyalty in retail during an economic downturn
The COVID-19 pandemic has changed the way consumers interact in many aspects of retail—including trips to the store, items they typically purchase, and even how often they shop. Continue reading “How to maintain customer loyalty in retail during an economic downturn”
How to increase market share in retail with mobile marketing
Increasing market share can happen in one of two ways—either brands and retailers are “stealing” business from competitors or creating a new demand to increase the market along with share. Continue reading “How to increase market share in retail with mobile marketing”