The target market for retail stores is naturally tech-savvy, with 6 in 10 shoppers using a smartphone to look up information while in-store. Continue reading “Expanding the target market for retail stores with interactive technology”
Category: New Customer Acquisition
Back to school marketing: COVID-19’s impact on your omnichannel strategy
During a regular season, back-to-school spending tends to taper off in September. Continue reading “Back to school marketing: COVID-19’s impact on your omnichannel strategy”
How to improve your brand awareness campaign with mobile marketing
Mobile shoppers have proven to be a valuable market both online and offline. Continue reading “How to improve your brand awareness campaign with mobile marketing”
Understanding the importance of personalization in online retail
Consumers know there is fierce competition for their dollars, so why shouldn’t brands and retailers cater to their preferences and needs?
Continue reading “Understanding the importance of personalization in online retail”
Why brands should leverage incentive-based marketing strategies
Customer incentives are rewards offered by brands in exchange for the completion of brand-building behaviors. Continue reading “Why brands should leverage incentive-based marketing strategies”
Market share 101: How to gain market share in retail
Are you wondering how to gain market share in retail and build a successful retail empire? Continue reading “Market share 101: How to gain market share in retail”
Mobile: The most effective in-store marketing channel
In-store marketing is relatively affordable when compared to other forms of advertising like billboard ads and TV spots. Continue reading “Mobile: The most effective in-store marketing channel”
4 tips to improve your mobile app marketing strategy
The need for a strong mobile app marketing strategy resonates truer now more than ever. Continue reading “4 tips to improve your mobile app marketing strategy”
Shopper marketing: How mobile technology is transforming shopper engagement
Shopper marketing is a broad term defined as last-minute efforts to influence a shopper’s behavior at the point of purchase. Continue reading “Shopper marketing: How mobile technology is transforming shopper engagement”
How to personalize the digital customer journey
Brands and retailers know how critical it is to put the customer first and offer some level of personalization. Continue reading “How to personalize the digital customer journey”
CPG brand marketing: Building a brand identity that fosters loyalty
The CPG industry has seen a number of dramatic shifts over the past decade, with the digitization of many aspects of daily life and the rise of high-quality, private label brands.
Continue reading “CPG brand marketing: Building a brand identity that fosters loyalty”
Reaching a new audience: How to build customer loyalty in retail
By now we are all painfully aware of the cost difference between acquiring a new customer and keeping an existing one. Continue reading “Reaching a new audience: How to build customer loyalty in retail”