With an oversaturated market, it’s important for businesses to differentiate themselves and compel consumers to shop with them. Continue reading “Shifting to digital: How to gain customer trust online”
Category: Full Funnel Marketing
Secrets of the path to purchase that drive consumer behavior—and sales
How does a consumer move from complete unawareness to the recognition of need, choice of product, and decision of a particular brand? Marketers have pondered this question since the dawn of advertising. The classic sales funnel was once a useful model for understanding the process, breaking it all down to: Awareness, Interest, Decision, and Action. Each marketing activity was then created to specifically focus on moving prospects from one stage to the next in a linear fashion. Continue reading “Secrets of the path to purchase that drive consumer behavior—and sales”
Strategies for proximity marketing that drive the customer journey
The customer journey is composed of the five key shifts a prospective buyer experiences on the path to purchase: Continue reading “Strategies for proximity marketing that drive the customer journey”
Mobile shopper marketing: How to reach shoppers on-the-go
Today’s consumers are no longer confined to sitting at home on a desktop computer when conducting research. Continue reading “Mobile shopper marketing: How to reach shoppers on-the-go”
How to improve your brand awareness campaign with mobile marketing
Mobile shoppers have proven to be a valuable market both online and offline. Continue reading “How to improve your brand awareness campaign with mobile marketing”
Understanding the importance of personalization in online retail
Consumers know there is fierce competition for their dollars, so why shouldn’t brands and retailers cater to their preferences and needs?
Continue reading “Understanding the importance of personalization in online retail”
Why brands should leverage incentive-based marketing strategies
Customer incentives are rewards offered by brands in exchange for the completion of brand-building behaviors. Continue reading “Why brands should leverage incentive-based marketing strategies”
Market share 101: How to gain market share in retail
Are you wondering how to gain market share in retail and build a successful retail empire? Continue reading “Market share 101: How to gain market share in retail”
A new normal: Preparing for changes in consumer behavior post-COVID-19
Consumption habits have been deeply disrupted by the emergence of COVID-19, leaving shoppers and retailers with much uncertainty about the path ahead. Continue reading “A new normal: Preparing for changes in consumer behavior post-COVID-19”
Retail post-pandemic: How retailers can solidify customer trust in-store now
Transparency and openness are at the heart of any trust-based relationship, and customer relationships are no different. Continue reading “Retail post-pandemic: How retailers can solidify customer trust in-store now”
Mobile: The most effective in-store marketing channel
In-store marketing is relatively affordable when compared to other forms of advertising like billboard ads and TV spots. Continue reading “Mobile: The most effective in-store marketing channel”
How to personalize the digital customer journey
Brands and retailers know how critical it is to put the customer first and offer some level of personalization. Continue reading “How to personalize the digital customer journey”