Category: Events

Webinar: Challenger brand strategies for CPG success

Posted on by shopkick

As a challenger brand in the CPG space, how can you stand out among the corporate brand portfolios and increase awareness for your products? With a limited budget, and in the face of ever increasing options, it’s critical to carefully consider where your marketing dollars will go the farthest.

In this webinar on demand, Shopkick brand expert Michael Reda talks about how challenger brands can create efficient, measurable and meaningful results.

You’ll learn how to:

  • Increase brand awareness without eroding your profit margin by offering rewards
  • Reach new customers before they even enter the store
  • Gamify the shopping experience to keep customers coming back
  • Effectively track an omnichannel campaign for deeper consumer insights

 

Webinar: CPG’s new endless aisle

Posted on by shopkick

Until now, CPG brand marketing has largely been dictated by the physical structure of an in-store aisle. Now, as customers expect to locate products anywhere and buy them at any time, grocers and brand marketers need to step up to deliver what today’s shoppers want and what tomorrow’s shoppers will demand.

In this webinar on demand, Shopkick RVP William Gonzales talks about how CPG marketers can succeed with the new Endless Aisle. He covers how to deliver highly personalized, mobile-enabled, and frictionless shopping experiences.

You’ll hear:

  • Research on how today’s consumers shop, and how marketers can engage them along the entire path to purchase
  • A success story from Barilla’s Pronto Pasta
  • A look at future trends in anytime, anywhere commerce