CPG brands can face significant challenges in launching new products, as these traditional products require decidedly non-traditional retail digital marketing plans to ensure success. Continue reading “The top 3 retail digital marketing strategies to launch a new CPG product”
Category: CPG
The three best video marketing platforms to launch your new brand/product
There’s not just one best video marketing platform for every brand. Continue reading “The three best video marketing platforms to launch your new brand/product”
Marketing a product launch: Engaging ideas from apps to Z
There are several apps available that offer features that can assist in marketing a product launch. Continue reading “Marketing a product launch: Engaging ideas from apps to Z”
Digital’s impact on in-store shopping: How CPG brands can use it to their advantage
Brands are starting to recognize digital’s impact on in-store shopping. Continue reading “Digital’s impact on in-store shopping: How CPG brands can use it to their advantage”
The 3 top benefits of video marketing to in-store shoppers
Most marketers are well aware of the benefits of video marketing in general but are less versed in its potential in the store. Continue reading “The 3 top benefits of video marketing to in-store shoppers”
How to host digital product launch events that engage new audiences
Hosting product launch events online can help boost awareness of a new product.
Continue reading “How to host digital product launch events that engage new audiences”
The effective app-based product launch strategy brands should know
The number one goal of a product launch strategy is to get the product in the consumer’s hand, literally, which typically leads to a sale. Continue reading “The effective app-based product launch strategy brands should know”
The top benefits of video marketing with apps for CPG brands
The benefits of video marketing for CPG brands may be overlooked as this is a category of brands where the products have relatively low-price points and high competition. Continue reading “The top benefits of video marketing with apps for CPG brands”
Does your product launch marketing formula include a shopping app? It should.
Often, a product launch marketing formula involves a step-by-step process, but it should be an ongoing cycle. Continue reading “Does your product launch marketing formula include a shopping app? It should.”
How to overcome CPG e-commerce growth challenges via third-party apps
The world of online commerce can be a double-edged sword for consumer packaged goods (CPG) companies. Continue reading “How to overcome CPG e-commerce growth challenges via third-party apps”
The mobile marketing strategy guide for CPG brands in 2018
CPG brand leaders know that the key to building a robust mobile marketing strategy is differentiation. Continue reading “The mobile marketing strategy guide for CPG brands in 2018”
Mobile shopping trends and the rise of mCommerce in 2018
Despite the rumored demise of the mall, in-store shopping is not dead. Continue reading “Mobile shopping trends and the rise of mCommerce in 2018”