The way that consumers shop has changed significantly over the past decade, but many brands and retailers have failed to create loyalty programs that evolve with the CPG landscape and its savvy consumers. In fact, more than half of the customers that signed up for loyalty programs aren’t even using them. Continue reading “5 Foundations for Inspiring Loyalty From the Modern Consumer”
Category: CPG
Online grocery pickup: How to reach consumers who don’t shop in-store
Online grocery pickup is a benefit for consumers, brands, and retailers. Continue reading “Online grocery pickup: How to reach consumers who don’t shop in-store”
Strengthening your CPG sales strategy to compete in stores and online
In order to create a CPG sales strategy that translates from online sales to in-store sales, brands must leverage new technology. Continue reading “Strengthening your CPG sales strategy to compete in stores and online”
Establishing a brand storytelling strategy to boost CPG sales
From bagged salads to deodorant, everyone needs and buys consumer packaged goods (CPGs). Continue reading “Establishing a brand storytelling strategy to boost CPG sales”
BOPIS retail: How brands can benefit from this new shopping trend
The only thing better than confirming a customer’s intent to buy is actually winning a sale, and retailers must be ready to accommodate new buying habits. Continue reading “BOPIS retail: How brands can benefit from this new shopping trend”
Customer loyalty programs: Converting loyalty into sales
Customer loyalty programs are a challenge in the CPG industry as consumers typically don’t carry brand-specific loyalty cards. Continue reading “Customer loyalty programs: Converting loyalty into sales”
3 ways to increase brand awareness and loyalty
Marketers commonly cite the Pareto Principle as a reason to increase brand awareness and loyalty. Continue reading “3 ways to increase brand awareness and loyalty”
3 ways in-app video advertising can benefit CPG brands
CPG brands considering in-app video advertising should be aware of the massive potential that the technology holds. Continue reading “3 ways in-app video advertising can benefit CPG brands”
Tips for designing a product launch process for your CPG brand
Establishing the right product launch process is less about getting the product in front of everyone and more about connecting with the right consumers. Continue reading “Tips for designing a product launch process for your CPG brand”
Out of sight, out of mind: Three product positioning strategies designed to increase sales potential
Digital product positioning strategies get consumers to approach the brand, rather than the other way around. Continue reading “Out of sight, out of mind: Three product positioning strategies designed to increase sales potential”
eBook: What top CPG brands have to teach us about successful product launches
While thousands of creative new products enter and compete for market share each year, a large majority (85%) of them fail. Continue reading “eBook: What top CPG brands have to teach us about successful product launches”
A retail image recognition strategy that CPG brands should be using
The goal of retail image recognition is to move beyond the barcode. Continue reading “A retail image recognition strategy that CPG brands should be using”