When using video marketing strategies in the shopping aisle, brands must straddle a fine line between aiding the consumer and disrupting them. Continue reading “3 in-store video marketing ideas to win consumers on their path to purchase”
Category: Brand Awareness
Out of sight, out of mind: Three product positioning strategies designed to increase sales potential
Digital product positioning strategies get consumers to approach the brand, rather than the other way around. Continue reading “Out of sight, out of mind: Three product positioning strategies designed to increase sales potential”
Why brands should utilize customer loyalty programs in retail to incentivize the shopping experience
Measuring the efficacy of customer loyalty programs in retail can also help brands discover their most valuable micro-influencers. Continue reading “Why brands should utilize customer loyalty programs in retail to incentivize the shopping experience”
How your brand can leverage its influences on consumer behavior
Internal and external influences on consumer behavior can completely shift their perception of a brand in an instant. Continue reading “How your brand can leverage its influences on consumer behavior”
Engaging customers in retail with video greetings can lead to better brand retention
Personalization is a significant factor in engaging customers in retail. Continue reading “Engaging customers in retail with video greetings can lead to better brand retention”
How brands can stay top-of-mind throughout the consumer buying process
For brands, establishing a connection during the consumer buying process is critical for gaining sales. Continue reading “How brands can stay top-of-mind throughout the consumer buying process”
Increase brand awareness by leveraging third-party apps
Anything that gets people talking about a company or product has the potential to increase brand awareness. Continue reading “Increase brand awareness by leveraging third-party apps”
Why integrated marketing communication is crucial for establishing consumer trust
Integrated marketing communication is more critical now than ever, as there are so many ways for brands to communicate with consumers. Continue reading “Why integrated marketing communication is crucial for establishing consumer trust”
Back to School Shopping Habits: Survey Results
It may feel like the school year just ended and that summer is finally in full swing, but the back-to-school shopping season has already crept upon us. Back-to-school is the second largest shopping season of the year, and parents are already prepping. Continue reading “Back to School Shopping Habits: Survey Results”
Three effective marketing strategies to attract customers
An effective marketing strategy to attract customers is something that is necessary in every industry, from CPG brands to restaurants to major retailers. Continue reading “Three effective marketing strategies to attract customers”
Rewarding consumer experiences anytime, anywhere
Bill Demas, Chief Executive Officer
Our vision as a company is to create rewarding consumer experiences for our users anytime, anywhere. We are taking another step in fulfilling that vision today by releasing a web version of Shopkick. This gives users more ways to earn kicks and discover new products, brands and services.
For our partners, the expansion to desktop completes our omnichannel solution, offering deeper insight into consumer behavior across channels and throughout the fragmented shopping journey. Brands and retailers now have the opportunity to reward our users for shopping across desktop, mobile and brick and mortar.
Launch partners include Walmart, Macy’s, Groupon, JCPenney, Sephora, Sam’s Club, Payless, the Body Shop, Stride Rite, Ann Taylor, Loft, Nordstrom, Francesca’s, Lane Bryant, Foot Locker, Sur La Table, and See’s Candies. In addition, we continue to expand our online merchants in the Shopkick app. Most recently we have added Asos, eBags, Etsy, Fandango, the Home Shopping Network, Hulu, Lane Bryant, and Living Social.
Stay tuned for more announcements coming soon on our exciting product roadmap! To learn more about our new e-commerce offering, get in touch at partners@shopkick.com.
If you have any feedback on this new initiative or any other Shopkick omnichannel solution, send me your thoughts at ceo@shopkick.com.
How to increase market share of a brand in the digital age
Digital marketing is the solution managers often arrive at when they’re looking to increase a brand’s market share. Continue reading “How to increase market share of a brand in the digital age”