Before the emergence of smartphones and mobile apps, shoppers interacted with store clerks when they had questions about products. Continue reading “How marketing technology is changing in-store interaction”
Category: Brand Awareness
3 common challenges of mobile marketing and how to solve them
For those brands looking to reach today’s on-the-go consumer, mobile marketing is the way to go. Continue reading “3 common challenges of mobile marketing and how to solve them”
The most effective types of in app advertising and when to use them
For marketers, online retail efforts should focus on increasing relevant traffic and sales. Continue reading “The most effective types of in app advertising and when to use them”
Customer loyalty programs: Converting loyalty into sales
Customer loyalty programs are a challenge in the CPG industry as consumers typically don’t carry brand-specific loyalty cards. Continue reading “Customer loyalty programs: Converting loyalty into sales”
How interactive video impacts the customer’s journey
Interactive video is an excellent way to engage customers with branded content. Continue reading “How interactive video impacts the customer’s journey”
3 ways to increase brand awareness and loyalty
Marketers commonly cite the Pareto Principle as a reason to increase brand awareness and loyalty. Continue reading “3 ways to increase brand awareness and loyalty”
How location-based mobile marketing can influence consumer buying decisions
Using location-based mobile marketing at the beginning, middle, and end of a consumer’s shopping trip can boost sales and improve their overall experience. Continue reading “How location-based mobile marketing can influence consumer buying decisions”
How beacon technology in retail is changing the way brands market to consumers
Though beacon technology in retail has been in use by marketers for years, many haven’t yet realized how intuitive it has become. Continue reading “How beacon technology in retail is changing the way brands market to consumers”
How the best marketing trends of 2018 will impact brand retention in the coming year
Marketing trends in 2018 were heavily focused on the new options created through updated technology, and this will continue to shape the industry through 2019. Continue reading “How the best marketing trends of 2018 will impact brand retention in the coming year”
The path to purchase: How your brand can guide consumers in the right direction
Guiding consumers along the path to purchase with in-store advertising is one of the most effective ways to improve in-store sales. Continue reading “The path to purchase: How your brand can guide consumers in the right direction”
How mobile is influencing the future of visual merchandising
Retail image recognition technology will profoundly impact the future of visual merchandising as it will have the potential to convert everyday interactions into a sale. Continue reading “How mobile is influencing the future of visual merchandising”
Why understanding consumer behavior is one of the best things your company can do
Understanding consumer behavior helps brands create impactful marketing campaigns which improve sales. Continue reading “Why understanding consumer behavior is one of the best things your company can do”