CPG brands face many challenges in determining how to reach customers effectively. Continue reading “How to reach customers effectively in a crowded market”
Category: Brand Awareness
How to create an immersive retail experience
A shopping mall is a place where people can visit even to window shop and still end up enjoying the experience. Continue reading “How to create an immersive retail experience”
Why CPG brands should explore creative ways to attract customers
When it comes to creative ways to attract customers, CPG brands should consider how mobile apps can improve their business models. Continue reading “Why CPG brands should explore creative ways to attract customers”
What to include in your product awareness campaign
The elements of a product awareness campaign should tie in the what, where, and when of a new product release. Continue reading “What to include in your product awareness campaign”
Why your brand needs a partnership marketing strategy
There are many ways brands can leverage a partnership marketing strategy to grow their customer base and their overall sales. Continue reading “Why your brand needs a partnership marketing strategy”
Online grocery pickup: How to reach consumers who don’t shop in-store
Online grocery pickup is a benefit for consumers, brands, and retailers. Continue reading “Online grocery pickup: How to reach consumers who don’t shop in-store”
3 innovative customer engagement ideas and when to use them
The most innovative customer engagement ideas don’t just drive consumers to buy; they encourage spontaneous brand recognition which can inspire loyalty. Continue reading “3 innovative customer engagement ideas and when to use them”
Establishing a brand storytelling strategy to boost CPG sales
From bagged salads to deodorant, everyone needs and buys consumer packaged goods (CPGs). Continue reading “Establishing a brand storytelling strategy to boost CPG sales”
BOPIS retail: How brands can benefit from this new shopping trend
The only thing better than confirming a customer’s intent to buy is actually winning a sale, and retailers must be ready to accommodate new buying habits. Continue reading “BOPIS retail: How brands can benefit from this new shopping trend”
How to achieve top-of-mind awareness on the path to purchase with virtual greetings
If you’re wondering how to achieve top of mind awareness for your brand, one of the keys is to reach consumers right before they’re about to shop. Continue reading “How to achieve top-of-mind awareness on the path to purchase with virtual greetings”
4 ways to improve in-store marketing effectiveness
CPG brands may face challenges with in-store marketing effectiveness due to limited control over the retailer space. Continue reading “4 ways to improve in-store marketing effectiveness”
From shoppers to buyers: How to increase conversion in retail stores
Increasing the conversion rate in retail is often a significant challenge for CPG brands who have little control over the physical layout of stores. Continue reading “From shoppers to buyers: How to increase conversion in retail stores”