When understanding how to build brand affinity, one must understand the difference between loyalty and affinity. Continue reading “How to build brand affinity: Why your brand’s “personality” matters”
Category: Brand Awareness
In store visibility: How CPG brands can compete in a crowded market
In the past, retail competition consisted of legacy brands battling it out for in-store visibility—Coke vs. Pepsi, Kraft vs. Heinz, Kellogg’s vs. General Mills. Continue reading “In store visibility: How CPG brands can compete in a crowded market”
How retailers can create an interactive shopping experience in-store
The convenience of online shopping has elevated consumer expectations for the in-store retail experience. Continue reading “How retailers can create an interactive shopping experience in-store”
Loyal attraction: How to gain customer loyalty
Having a revolving door of customers is not ideal for modern businesses. Continue reading “Loyal attraction: How to gain customer loyalty”
How to enhance the customer experience in retail
Brands looking to gain competitive margin must consider how to enhance the customer experience in retail. Continue reading “How to enhance the customer experience in retail”
CPG brands can increase purchase intention by leveraging mobile
CPG brands have many reasons for wanting shoppers to purchase certain items. Continue reading “CPG brands can increase purchase intention by leveraging mobile”
10 tactics retailers are using to increase foot traffic
With the convenience that online shopping has provided for consumers, many retailers are left wondering if they should be expending more effort to increase foot traffic in the coming years. Continue reading “10 tactics retailers are using to increase foot traffic”
Learn how to shorten the consumer path to purchase with mobile
The consumer path to purchase is an important consideration for any retailer looking to reduce marketing costs, improve conversions, lower churn rates, and increase the bottom line. Continue reading “Learn how to shorten the consumer path to purchase with mobile”
The benefits of providing customers with incentives in retail
Offering customer incentives in retail can be a real game-changer for brands. Continue reading “The benefits of providing customers with incentives in retail”
Learn how to increase product awareness to compete in the voice search arena
CPG brands must learn how to increase product awareness—especially in the advent of voice search. Continue reading “Learn how to increase product awareness to compete in the voice search arena”
How to develop the best customer acquisition strategy for your brand
Studies have found that the cost of new customer acquisition has the potential to be five times greater than customer retention. Continue reading “How to develop the best customer acquisition strategy for your brand”
3 in-app advertising trends that are shaping digital retail marketing
Consumers spend an estimated three hours per day on their mobile devices, which makes following in-app advertising trends crucial to marketers who want to reach them. Continue reading “3 in-app advertising trends that are shaping digital retail marketing”