Shopper marketing is a broad term defined as last-minute efforts to influence a shopper’s behavior at the point of purchase. Continue reading “Shopper marketing: How mobile technology is transforming shopper engagement”
Category: Brand Awareness
How to personalize the digital customer journey
Brands and retailers know how critical it is to put the customer first and offer some level of personalization. Continue reading “How to personalize the digital customer journey”
CPG brand marketing: Building a brand identity that fosters loyalty
The CPG industry has seen a number of dramatic shifts over the past decade, with the digitization of many aspects of daily life and the rise of high-quality, private label brands.
Continue reading “CPG brand marketing: Building a brand identity that fosters loyalty”
Top of mind awareness: leveraging mobile on the path to purchase
Brands that have earned high top-of-mind awareness gobble up market share effortlessly. Continue reading “Top of mind awareness: leveraging mobile on the path to purchase”
How retailers can keep up with consumers and their changing shopping behaviors
This is an uncertain time in retail. The COVID-19 pandemic is causing shifts in American consumer shopping behaviors, both in-store and online. Continue reading “How retailers can keep up with consumers and their changing shopping behaviors”
Explore the best marketing strategy to increase brand awareness
When a consumer has a specific need, and they consider your brand as the solution, you’ve effectively established a relationship that reaches far beyond awareness. Continue reading “Explore the best marketing strategy to increase brand awareness”
How a retail marketing partner can expand your reach
Partnership marketing is an established concept of modern retailing and has been used in some form by most retailers and brands. Continue reading “How a retail marketing partner can expand your reach”
Understanding how consumers interact with brands on the path to purchase
What makes a consumer purchase? Continue reading “Understanding how consumers interact with brands on the path to purchase”
How to build customer trust and loyalty that translates into sales
Prioritizing trust is not just a superior sales tactic; it’s good business and the right thing to do. Continue reading “How to build customer trust and loyalty that translates into sales”
The future of retail: How brands can engage millennial consumers
When wondering how they can engage millennial consumers, brands should consider the following: Continue reading “The future of retail: How brands can engage millennial consumers”
Learn how to increase brand visibility in-store
These days, shoppers are entering stores armed with more information than ever before thanks to their mobile devices. Continue reading “Learn how to increase brand visibility in-store”
Understanding how retail brand partnerships can boost awareness
More than a third of brands cited “awareness” as their primary goal last year. Continue reading “Understanding how retail brand partnerships can boost awareness”