Loyalty rewards programs are more prominent and popular than ever. Continue reading “Ultimate guide to setting up a customer rewards program for retailers”
Category: Brand Awareness
How proximity-sensing advertising drives brand engagement
For many marketers, it’s not so much a question of if they should focus on brand engagement, but rather how they should best go about doing so. Continue reading “How proximity-sensing advertising drives brand engagement”
Comparing customer loyalty programs: Which marketing strategy is right for your brand?
Customer loyalty does more than signify the groundwork of a fruitful, long-term relationship between brand and customer; it provides a multitude of strategic benefits that improve the health and success of a brand. Continue reading “Comparing customer loyalty programs: Which marketing strategy is right for your brand?”
Leveraging beacon mobile marketing technology to increase awareness and sales
Beacon mobile marketing debuted in 2013 when Apple announced iBeacon technology would be part of their iOS 7 software at the World Wide Developer Conference. Continue reading “Leveraging beacon mobile marketing technology to increase awareness and sales”
Mobile shopper marketing: How to reach shoppers on-the-go
Today’s consumers are no longer confined to sitting at home on a desktop computer when conducting research. Continue reading “Mobile shopper marketing: How to reach shoppers on-the-go”
CPG loyalty programs: Overcoming the challenge of loyalty fatigue
When it comes to CPG loyalty programs, you would normally think “the more the merrier,” right? Continue reading “CPG loyalty programs: Overcoming the challenge of loyalty fatigue”
How to improve your brand awareness campaign with mobile marketing
Mobile shoppers have proven to be a valuable market both online and offline. Continue reading “How to improve your brand awareness campaign with mobile marketing”
Understanding the importance of personalization in online retail
Consumers know there is fierce competition for their dollars, so why shouldn’t brands and retailers cater to their preferences and needs?
Continue reading “Understanding the importance of personalization in online retail”
Why brands should leverage incentive-based marketing strategies
Customer incentives are rewards offered by brands in exchange for the completion of brand-building behaviors. Continue reading “Why brands should leverage incentive-based marketing strategies”
Market share 101: How to gain market share in retail
Are you wondering how to gain market share in retail and build a successful retail empire? Continue reading “Market share 101: How to gain market share in retail”
Retail post-pandemic: How retailers can solidify customer trust in-store now
Transparency and openness are at the heart of any trust-based relationship, and customer relationships are no different. Continue reading “Retail post-pandemic: How retailers can solidify customer trust in-store now”
4 tips to improve your mobile app marketing strategy
The need for a strong mobile app marketing strategy resonates truer now more than ever. Continue reading “4 tips to improve your mobile app marketing strategy”