There are many ways brands can leverage a partnership marketing strategy to grow their customer base and their overall sales. Continue reading “Why your brand needs a partnership marketing strategy”
Category: Brand Affinity
3 innovative customer engagement ideas and when to use them
The most innovative customer engagement ideas don’t just drive consumers to buy; they encourage spontaneous brand recognition which can inspire loyalty. Continue reading “3 innovative customer engagement ideas and when to use them”
Establishing a brand storytelling strategy to boost CPG sales
From bagged salads to deodorant, everyone needs and buys consumer packaged goods (CPGs). Continue reading “Establishing a brand storytelling strategy to boost CPG sales”
BOPIS retail: How brands can benefit from this new shopping trend
The only thing better than confirming a customer’s intent to buy is actually winning a sale, and retailers must be ready to accommodate new buying habits. Continue reading “BOPIS retail: How brands can benefit from this new shopping trend”
How to achieve top-of-mind awareness on the path to purchase with virtual greetings
If you’re wondering how to achieve top of mind awareness for your brand, one of the keys is to reach consumers right before they’re about to shop. Continue reading “How to achieve top-of-mind awareness on the path to purchase with virtual greetings”
4 ways to improve in-store marketing effectiveness
CPG brands may face challenges with in-store marketing effectiveness due to limited control over the retailer space. Continue reading “4 ways to improve in-store marketing effectiveness”
From shoppers to buyers: How to increase conversion in retail stores
Increasing the conversion rate in retail is often a significant challenge for CPG brands who have little control over the physical layout of stores. Continue reading “From shoppers to buyers: How to increase conversion in retail stores”
How marketing technology is changing in-store interaction
Before the emergence of smartphones and mobile apps, shoppers interacted with store clerks when they had questions about products. Continue reading “How marketing technology is changing in-store interaction”
3 common challenges of mobile marketing and how to solve them
For those brands looking to reach today’s on-the-go consumer, mobile marketing is the way to go. Continue reading “3 common challenges of mobile marketing and how to solve them”
Customer loyalty programs: Converting loyalty into sales
Customer loyalty programs are a challenge in the CPG industry as consumers typically don’t carry brand-specific loyalty cards. Continue reading “Customer loyalty programs: Converting loyalty into sales”
In-app video ads: Why your brand should be taking advantage of mobile video
There are many opportunities available through in-app video ads of which brands should take advantage. Continue reading “In-app video ads: Why your brand should be taking advantage of mobile video”
3 ways to increase brand awareness and loyalty
Marketers commonly cite the Pareto Principle as a reason to increase brand awareness and loyalty. Continue reading “3 ways to increase brand awareness and loyalty”