Personalization is a significant factor in engaging customers in retail. Continue reading “Engaging customers in retail with video greetings can lead to better brand retention”
Category: b2b
Video marketing strategies that use augmented reality in retail
London’s National Theater recently made headlines for its new augmented reality (AR) glasses. Continue reading “Video marketing strategies that use augmented reality in retail”
Becoming mobile champions: A fireside chat with Shopkick & Branch
Earlier this month, Shopkick CEO Adam Sand spoke at the Mobile World Congress Americas 2018 conference. Continue reading “Becoming mobile champions: A fireside chat with Shopkick & Branch”
eBook: What top CPG brands have to teach us about successful product launches
While thousands of creative new products enter and compete for market share each year, a large majority (85%) of them fail. Continue reading “eBook: What top CPG brands have to teach us about successful product launches”
6 effective year end marketing ideas that will catapult brand retention into the new year
Webinar: Earning attention with mobile video advertising
Ad skipping, fleeting attention, distraction, clutter. In today’s crowded digital environment, earning attention with mobile video advertising can be challenging. In fact, 59% of marketers’ digital ad budgets are allocated to digital video, and that number is only expected to rise.
Continue reading “Webinar: Earning attention with mobile video advertising”
A retail image recognition strategy that CPG brands should be using
The goal of retail image recognition is to move beyond the barcode. Continue reading “A retail image recognition strategy that CPG brands should be using”
eBook: How Successful Brands Avoid the 5 Biggest Mobile Video Advertising Obstacles
Consumer video consumption has increased so dramatically year over year that, according to research from the IAB, 59% of marketers’ digital ad budgets are currently allocated to digital and mobile video, and marketers expect to increase that investment by 53% in the coming year. Continue reading “eBook: How Successful Brands Avoid the 5 Biggest Mobile Video Advertising Obstacles”
Leveraging consumers’ behaviors on mobile apps for retail business
Consumers’ shopping behaviors are shifting to mobile apps for retail businesses—and brands need to follow suit. Continue reading “Leveraging consumers’ behaviors on mobile apps for retail business”
Halloween Shopping Habits: Survey Results
It’s October, and that means one thing – Halloween! From costumes to candy, the spooky yet sweet holiday season is finally upon us. Continue reading “Halloween Shopping Habits: Survey Results”
Implementing the best social media branding strategy for your brand
A common mistake brands make when implementing a social media branding strategy is that they choose to use their pages to market toward consumers, rather than engage with them. Continue reading “Implementing the best social media branding strategy for your brand”
CPG industry challenges: Competing with white label brands
White label brands represent one of the biggest CPG industry challenges that companies face today. Continue reading “CPG industry challenges: Competing with white label brands”