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3 effective experiential marketing ideas for building brand awareness

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3 effective experiential marketing ideas for building brand awareness

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There are many experiential marketing ideas that can be used in retail but the most effective will be those that engage customers while also increasing brand awareness. By leveraging experiential marketing, you can encourage shoppers to participate in a branded experience worth remembering, sharing, and evangelizing. Experiential retail is often characterized as influencing consumer behavior through fun and immersive retail spaces, which often deliver impressive results. In fact, in one survey, 93% of consumers claimed that live events had a larger influence on them than TV ads. 

With many companies already recognizing the effectiveness of experiential marketing, brands and retailers should tailor their marketing efforts to build awareness and provide consumers with a shopping experience worth remembering. 

Build Brand Awareness with these 3 Effective Experiential Marketing Ideas

1. Event Marketing

Event marketing and experiential marketing go hand in hand. Most events can be considered a form of experiential marketing as they provide an immersive experience that guests plan to attend; they keep brands top-of-mind through promotion as the set date and time approaches; and they leave a lasting impression on attendees once they’ve taken place. In one survey, 72% of consumers said they positively view brands that provide quality event experiences. A larger percentage of surveyed consumers (74%) say engaging with branded event marketing experiences makes them more likely to buy the products being promoted.

When planning an event to build awareness, brands and retailers must decide exactly how they want consumers to remember the experience. Brands and retailers should also take into account that this may be the first interaction a consumer has with them, and first impressions matter. 

Here are four types of event marketing to consider:  

  • Lifestyle events: You can leave a lasting impression on your customer base by creating events that align with their values and interests. Red Bull hosts a range of events worldwide, from sports activities to DJ and dance competitions. They even sponsored a world record-breaking freefall, which also set a record for the highest viewing traffic of any live event streamed on YouTube at the time—8 million people. For its efforts, the brand has become synonymous with a young, active lifestyle. 
  • Product showcases: You can draw loyal customers and new faces with an engaging product demo. Take, for example, the annual LEGO Americana Roadshow that crisscrosses the country displaying large replicas of historical sites and other objects made from LEGO blocks. The events are accompanied by supervised play areas, to the delight of parents and educators. The malls that host the event also benefit from a boost in attendance as it draws thousands of participants.
  • Community wellbeing: Brands and retailers can gain strong customer affinity by giving the customer something in exchange for their loyalty. Nike has residents in New York, Chicago, and Los Angeles showing up early in the morning and after work to mobility classes and performance lounges in connection with their digital-to-live Project Fearless training program, which aims to reduce running-related injuries in urban environments. 
  • Corporate citizenship: Aligning yourself with your customers’ values goes a long way in building loyalty. That’s why sponsorship is a favored strategy for some of the country’s biggest corporations. Your support for a clean energy conference, a charity fundraiser, the next exhibition at a local fine arts museum or a performance by a music group allows you to target niche markets, receive media exposure, and differentiate your brand from others.

2. An Enhanced In-Store Experience

Experiential shopping can be fun, engaging, and exciting for consumers. It can provide immediate satisfaction and meaningful in-person interaction that online shopping doesn’t deliver. However, in-store experiential marketing doesn’t always lead to a shopper making a purchase at that moment; sometimes it sets the stage for a future, more organic response to the experience.

Mixed-Use Retail

We’ve come a long way since cafes in bookstores were newsworthy, but mixed-use retail is still an emerging trend. When transforming a retail space into a community gathering space, where visitors don’t feel pressured to spend money, retailers can inspire visitors to reciprocate in a way that feels natural and organic. Retailers opening stores in Las Vegas’s 200,000-square-foot AREA15 this year will share the space with a permanent art exhibit, a steampunk AR experience, and an ax-throwing lounge. “Storytelling is crucial,” said AREA15 CEO Winston Fisher. “It conjures emotions and memories and has the potential to bring you back again and again. Also, storytelling must be experienced in real life—it is nothing that can be authentically replicated online.”

Augmented Reality and Virtual Reality

AR and VR can make the shopping experience more engaging. Sometimes this is as simple as using screens to inform shoppers about your products. But you can also use AR and VR to create an immersive retail experience. Augmented reality doesn’t always mean digital technology. AREA15 CEO Fisher suggests creating a cold room where coats can be tried on in realistic surroundings. L’Occitane en Provence on Fifth Avenue in New York City features a “rain-shower sink” where shoppers can test their products. The French-based retailer isn’t backing away from hi-tech, though. At the same store, shoppers can experience a 360-degree VR-powered hot air balloon ride over France while simultaneously receiving a free hand massage.

Showrooming

Showrooming is the practice of examining merchandise in a traditional brick-and-mortar retail store—or other offline setting—and then buying it online. This concept of experiential marketing can also involve the use of mixed-use retail and AR and VR experiences. There is little difference between checking out a Tesla in a showroom in a mall and kicking the tires at a dealership, where chances are you would be more likely to order a customized model for later delivery. An extravagant display of your product can make your store a destination for new shoppers and it may encourage browsers to purchase other items while visiting. According to Neilsen, nearly 75% of food shoppers have used a physical store to “showroom” before purchasing online.

3. Digital Technology

Experiential marketing is unequivocally offline, but social media plays an important role before, during, and after an experiential event. In 2016, 98% of participants at events or experiences created and shared digital or social content; 49% of that content was video. The majority of the content was posted on Facebook. There is a symbiotic relationship between social media and experiential events, as the user-generated social content created at these events is then shared and reshared, guiding marketers when designing future events.

  • Create a buzz. Social media is an effective way to publicize your experiential marketing event. You can use incentives to encourage social media engagement in efforts to have your event trend online. The more hashtags and posts generated form your event, the more likely others are to want to check out what’s buzzing. Content from past events, if there were any, can also make great promotional material. 
  • Create a pop-up. Give your social media audience an exclusive, but highly sharable, scoop on a pop-up store or other “surprise” event. That exclusivity and the limited window of time inherent in the pop-up harness fear of missing out (FOMO). The experience can be easily gamified or linked to customer values. Busch beer tapped its customers’ sense of adventure in the summer of 2019 by creating a “Pop Up Schop” deep inside a U.S. national forest. Beer lovers followed clues provided on Twitter to a woodsy location and they won a lifetime supply of free beer. At the same time, the brewery raised money for the National Forest Foundation.
  • Leverage an app. A September 2018 survey from HRC Retail Advisory found that 59% of U.S. smartphone shoppers used their device in-store to compare costs or search for deals and coupons. Shoppers appreciate the benefit of having a mobile app to turn to that features information about a variety of brands and retailers; Shopkick offers this solution. Shopkick is an innovative mobile shopping rewards app that brands and retailers can partner with to reach an already-loyal userbase of shoppers. Once shoppers download the Shopkick app, it travels with them via their mobile device, sending push notifications that raise brand awareness and drive traffic. The app enables shoppers to interact with brands from any location and incentivizes engagement while they’re already in a shopping mindset. And when a shopper enters a participating store, interacts with a featured product at shelf, or makes a purchase, they are rewarded—which makes for a memorable retail experience. 
Effective experiential marketing ideas for building brand awareness are diverse and incorporate both physical and digital experiences. It is these types of experiences that create lasting memories and keep brands and retailers top-of-mind when it matters most.   
Shopkick is a rewards app that brands and retailers can incorporate into their experiential marketing strategy to build awareness and drive sales. Consider the success of our partners and contact us for more information.

Why personalization in retail is a must when growing engagement

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The average American is exposed to an estimated 4,000 to 10,000 ads per day. At some point, it’s intrinsic to subconsciously screen for messages that spark a personal interest and filter out those that aren’t relatable.

Personalization is the key to locating the right demographic for particular products and brand messaging—and yet, so many brands are woefully inadequate at aggregating data and deriving meaning from it all. That’s actually good news if you’re a retailer or marketer reading this, as committing to a personalization strategy can give you a leg up on the competition. In fact, there are several reasons why personalization in retail is a must for engaging new and existing customers.

What Does Personalization in Retail Look Like in 2020?

Personalization in retail is about delivering a tailored, individual experience to a shopper based on demographics and past behavior. Personalization varies greatly in practice, but examples in the retail sphere may include:

  • Disney: Customers can book a trip on the Disney website, download the app to plan out trip details, and use the physical Magic Band to connect their credit card, room key, photo gallery, Fast Passes, meal plan, parking ticket, and more.
  • Starbucks: When customers download the Starbucks app, they have access to a loyalty rewards program. They can use the app to order and pay for coffee, download the music that’s playing over the café’s speakers, and redeem free offers.
  • Sephora: Customers can access their Sephora account from a mobile device while in-store to schedule a makeover, discover promotions, virtually try on makeup, add products to a wish list, and purchase via the app to pick up in-store. Sephora associates have access to customer purchase histories to make personalized recommendations.
  • Nordstrom: Customers can buy online and pickup in-store. Personal stylists can visit customers at home to provide them with VIP treatment. Customers can also benefit from alterations and express returns. Homepage personalization with suggested items and trending location-based digital catalogs are just one way Nordstrom goes the extra mile for their customers.
  • Amazon: When shoppers add an item to their cart while shopping on Amazon.com, the item also pops up in their cart within the Amazon mobile app. When customers make a purchase, they are invited to share product details on social media, and will subsequently find targeted ads on Facebook related to the purchases they’ve made. Shoppers can easily view complementary items that other customers purchased with the item they’re currently browsing, as well as similar products and tailored recommendations.  

Why Personalization in Retail is a Must to Grow Engagement

1. Brands and retailers can’t capture general attention without personalization.

In order to engage consumers, you must first capture and hang onto their attention. Studies show that brands and retailers don’t have a fighting chance without more personalized marketing efforts: 

  • 91% of consumers unsubscribe from emails
  • 44% say they simply throw out direct mailings
  • 60% of smartphone users opt-out of mobile push notifications 

The end result of this disengagement is over $280 billion left sitting in virtual shopping carts each year. In a 2018 study, 55% of marketers said the top benefit of personalization was increased visitor engagement and improved customer experience.

2. Personalization is still a differentiating factor.

benefits of personalization in retailPersonalization plays a major role in consumer purchase decisions. In fact, 91% of consumers in one study said they’re more likely to purchase from retailers who know their names, purchase history, and what to recommend. In another study, more than half of shoppers (52%) said they would change brands if a company doesn’t offer personalized communication. Many shoppers have claimed to have chosen, recommended, or paid more for a brand that provided a personalized service or experience. And many expect consistent experiences across multiple devices and believe it is important that retail brands recognize them across all channels. Yet, only 10% of companies rank themselves “highly effective” at personalization; surveys have confirmed that retailers are missing the mark: 

  • Half of the surveyed shoppers “never” or “rarely” discover valuable in-store content. 
  • Two-thirds of shoppers say they are “frustrated” by these impersonal experiences. 
  • Another third of shoppers think personal assistance is missing from the in-store experience.

3. Engagement from personalization efforts pays dividends.

There’s no refuting the evidence that presents itself study after study, confirming the effectiveness of engaging consumers with personalization techniques:

  • Personalized emails drive a six times higher transaction rate compared to generic emails.
  • Forty-eight percent of consumers say they buy more when marketers take their interests into account.
  • Personalization delivers a five to eight times return-on-investment of marketing spend.
  • Personalization can cut the cost of customer acquisition in half.
  • Personalization increases the effectiveness of marketing spend by 30%.
  • Increasing personalization efforts has increased consumer spending by up to 500%.
  • Eighty-eight percent of U.S. marketers have seen measurable improvements from personalization.
  • Most marketers report over a 10% lift in marketing improvement after personalizing.

4. Personalization and marketing efforts are ultimately about lifetime value.

The end goal of any marketing strategy used to be “to convert a browser into a buyer.” However, this sort of brand interaction is transactional and fleeting. Brands and retailers should aim to establish long-term relationships with customers.

The end goal of any marketing strategy used to be “to convert a browser into a buyer.”

Delivering exceptional, personalized service based on consumer profiles empowers employees to provide the sort of relevant experiences shoppers desire. Thanking customers after a purchase, educating buyers about getting full utility out of their purchases, and helping them take the next step to buy again is simply good old-fashioned customer service. With intelligent recommendations and capitalized cross-selling opportunities, shoppers not only put more in their carts but walk away with a better brand impression. They are more likely to tell friends and family what a great experience they had, and return for more shopping experiences over the course of their lifetime. 

In this type of relationship, brands and retailers don’t have to continuously spend resources on acquisition, persuading a shopper to purchase, or discounts and coupons that take away from their value. Once a shopper has moved beyond initial engagement, feeling deeply valued and developing brand affinity, the relationship can really blossom. The more shoppers with high lifetime value, the more successful a company will be year after year, as guaranteed sales return.

5. Personalization is a way to survive.

As Retail Dive put it: “Personalization is the key to keeping your customers engaged—and spending money. Retailers that get it right stand to gain a lot. Those who don’t, lose.”

Casualties of the 2018 retail apocalypse included major players like Toys R Us, Sears, and Kmart. These established brands failed to meet consumer demands for digital experiences and personalization. As a result, they had to close their doors. The trend didn’t stop in 2019 as stores like Gymboree, Payless Shoes, DressBarn, and AC Moore did the same.

Brands and retailers can’t rely on name recognition and years of service alone. With small businesses, pop-up shops, and eCommerce players all vying for market share, the modern enterprise has to be one step ahead of customer expectations to provide what people don’t even know they want—yet.

Personalize the Experience and Engage Customers with Shopkick

Personalization technology doesn’t have to be expensive or difficult to implement. Given that people take their smartphones with them virtually everywhere, the mobile platform proves extremely effective at reaching shoppers during the crucial moments on the path to purchase. So, what better way to reach customers than with a mobile app that incentivizes shopping behaviors?

Shopkick, an innovative shopping rewards app, offers brands and retailers a way to engage with an already-loyal user base of customers who eagerly shop at partnering stores, watch branded in-app videos, locate products in-aisle, and make purchases to earn points (“kicks”) toward gift cards. Shopkick greets shoppers by name when they enter a partnering retailer, and helps guide them to products throughout the store. After racking up enough kicks, Shopkick adds a personal touch by allowing users to redeem gift cards to their favorite stores.

Brands and retailers looking to grow customer engagement should consider how effective Shopkick can be for personalizing a shopper’s experience. Shopkick offers users a personalized experience throughout the entire purchase journey—from trial and consideration to purchase.

Ready to incorporate personalization in your retail strategy? Read our success stories and contact Shopkick to learn how to become one of our partners.

Image courtesy of Robert Kneschke

4 ways to improve the retail customer experience to encourage loyalty

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4 ways to improve the retail customer experience to encourage loyalty

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In almost every situation, a bad experience deters one from placing themselves in a similar situation in the future; this is especially true in retail. If a customer finds that a particular retail experience causes them an inconvenience, they aren’t likely to return to make a purchase. In fact, 33% of Americans say they’ll consider switching to another brand or retailer after just a single instance of poor service. And unfortunately, once those customers have switched, it can be costly to acquire new customers—five times more costly, to be exact. However, when brands nurture the customers they already have, they’re likely to gain a loyal following and, in turn, boost revenue. One report found that 84% of companies that work to improve their retail customer experience report an increase in their revenue.

How to Improve the Retail Customer Experience to Encourage Loyalty

Brands and retailers looking to improve the retail customer experience should consider the following four strategies to reach shoppers and earn loyalty.

1. Engage with Consumers

Even at a time when many choose to shop online, customer engagement is still important. One study revealed that 75% of consumers expect companies to provide a consistent experience wherever they engage with them—both online and offline. These efforts to engage may involve training salespeople, increasing customer service visibility online via chatbots, or creating an interactive in-store experience.

Well-trained salespeople:

Make sure your staff is knowledgeable in your store’s offerings and train them on how to interact with customers. Friendly and competent service is crucial to landing a sale. Knowing how to diffuse an angry customer is equally valuable. Besides preventing a negative situation from attracting attention, that customer will appreciate decisive action and remember that more than the original source of the pique.

Online customer support:

The online shopping experience can be a lonely one. But, by making sure customer service efforts—such as online chatbots—are visible, you’re likely to reap the same benefits as training staff to properly engage in-store.

An interactive experience:

Shoppers appreciate a retail experience that is just that—an experience. By creating points throughout the purchase journey where customers can interact and engage—with salespeople and products—brands and retailers can expect sales to increase. For example, the opportunity to try before buying is one of the major reasons that people frequent physical stores. Consider how Neiman Marcus turned the dressing room into an interactive experience.

2. Personalize Messages

Personalization leads to a tailored experience that, in turn, increases loyalty. A 2017 report found that apparel retailers with online personalization strategies saw gains of 10% or greater—a rate three times that of other retailers. By personalizing marketing efforts, brands and retailers only place messages in front of consumers about the products they want.

Personalized marketing makes the customer feel as though you know them. You can target social media posts to reinforce the feeling of solidarity. Research has found that an engaging and entertaining social media presence increases loyalty among existing customers and encourages loyalty among new customers. Social media also encourages information sharing, allowing you to find out valuable information that you can use to hone in on your customers’ tastes.

There are countless ways to personalize marketing efforts, particularly online. Among them:

  • email marketing drip campaigns based on customer action
  • targeted social media marketing messages geared toward certain types of shoppers
  • segmented content marketing landing pages, customized to suit individual needs
  • paired related products to provide helpful recommendations as the user browses 
  • alternative payment options to allow greater freedom to purchase

3. Reward Loyalty

A 2017 study showed that consumers receive as much pleasure from the anticipation of a reward—that is, from simply belonging to a rewards program—as they do from what they actually receive from the program. Another study found that 61% of consumers consider being surprised with offers and rewards as the most important way a brand can interact with them. You can’t lose by letting your customers know how much you appreciate them.

Rewards

Rewards can serve two purposes: they trigger reciprocity in new customers and they reinforce loyalty in existing customers. Consider emailing new customers special offers with a “come again soon” message. Regular customers can be rewarded with special offers or be informed about new products before everyone else finds out. Also, sample- or trial-size items are an excellent way to introduce your customers to new products.

Loyalty Program

A loyalty program is one of the best ways to retain loyal customers. As of 2017, the average American consumer has 14 loyalty program memberships, up 31% over the previous four years. By rewarding purchases with points and other perks, it reinforces emotional attachment and motivates spending. Creating a tiered program increases that motivation. Sephora’s loyalty program has added tiers every few years since its inception.

Special Events

Special events will show your customers how much you value them. Customer-appreciation flash sales, product premiers, tastings, and samplings let customers know how much you think of them. They also create a sense of community, where people can meet, bring their friends, and experience something out of the ordinary. That community can later be leveraged in targeted social media campaigns. 

4. Leverage Mobile

The use of apps in loyalty programs is surging. In 2019, mobile apps were found to be the preferred way for consumers to track and redeem loyalty rewards, favored by 44% of customers of national retailers, grocers, CPG brands and c-stores, up from 20% in 2016. Apps can be tremendously versatile. Besides being the vehicle to deliver rewards, they can drive cross-selling, track buying habits and provide marketing insights, and provide measurable ROI. In addition, apps have a number of practical advantages for rewarding loyalty.

Easy to Use

Consumers who download the shopping rewards app Shopkick can earn points (also known as “kicks”) by simply linking a credit or debit card and using the card to make qualified purchases; visiting a participating store; or locating and scanning a particular product in the shopping aisle. Online, customers earn kicks for browsing lookbooks, watching a branded video, or making online purchases.

Easy to Integrate

Customers can use the Starbucks app to listen to discover new music on Spotify, or they can earn extra rewards points for completing their order through the Uber Eats app. Similarly, Shopkickers can shop at a variety of stores directly through the Shopkick app. 

Easy to Locate

Brands and retailers can rely on a rewards app to use geolocation to inform the user about nearby stores, products, and deals. Shopkick can be used to communicate with shoppers along the entire path to purchase—from browsing on their mobile phones at home to searching for products in the store aisle.

By offering excellent customer service, personalized messages, and rewards via a mobile app partnership like Shopkick, brands and retailers can expect to see an improved retail customer experience that leads to customer loyalty.    
Shopkick is a shopping rewards app that brands and retailers can leverage to improve the retail customer experience. Our partners use Shopkick to drive sales, steal market share, produce incredible ROI, and reward loyalty. Contact us to see how an improved experience through Shopkick can encourage loyalty.

How to increase brand awareness through digital marketing

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How to increase brand awareness through digital marketing

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A list of “lesser-known brands that consumers should learn about” comes out almost annually. Lists like these prime consumers to be impressed, be in the know, and remember the mentioned brands in the future. If your brand is referred to as “lesser-known” in the early days of its existence, that’s totally fine. After that, it’s probably the last thing you’ll want to be labeled. In today’s retail landscape, if your brand doesn’t have a strong digital presence, it is likely to be lesser-known. Fortunately, you can change that by learning how to increase brand awareness through digital marketing.

Learn How to Increase Brand Awareness Through Digital Marketing

Become Visible

The first thing to do to increase brand awareness is to make sure your digital strategy is effective, and that you are attracting the attention you want. This is a matter of choosing which mediums (email, targeted ads, etc.) you want to use, creating social media profiles, and scheduling how often you send out communications. This is called organic reach, and it’s essential. When done properly, it can pay off in a big way.

The foundational steps in crafting your digital presence are straightforward:

  • Choose your media carefully: Most marketing campaigns adopt an omnichannel approach. There are a lot of digital platforms, and while it’s perfectly fine to take advantage of more than one, you can’t be on every one of them. You want your presence known on the platforms where your customers interact the most. Be aware of national trends, as well as the habits of your demographic segment. Among the digital platforms you have to choose from are:
    • your website
    • email
    • social media
    • mobile apps
    • television
    • radio

    Your presence on each of these platforms should be uniform in appearance and tone—making it easy for consumers to recognize your brand.

  • Stay on the cutting edge: Preference and technology can change fast, and your brand needs to keep up. Interacting on the right platforms not only helps you stay at the center of your customers’ attention, but it also provides you with new ways to tell your story and expand your audience. Make your digital content engaging, targeted to your customers’ interests, and shareable—every share has the ability to expand your audience exponentially. And, don’t forget to include hashtags where appropriate.
  • Reach all channels: Be technically proficient. People access their media across multiple devices, so you need to be sure your content looks as good on a smartphone as it does on a tablet or computer screen. Otherwise, you will be excluding a big chunk of your potential audience. This involves a little more technical work, but it’s an important quality assurance issue.

Advertise

Give your digital presence a paid boost too. There is a dizzying array of choices on the ad market, so it’s not always easy to make a choice. Once again, market research is needed to focus your efforts where they will be most effective. A good start is to look at where your competition is already advertising. Paid social media can complement and expand on your organic social media or exist as independent campaigns.

Paid social media

These are the familiar pay-per-click ads, banners and display ads, but newer formats like paid videos on platforms like Facebook and TikTok are gaining popularity. If you create really clever videos, they will find an audience on YouTube too. Native advertising fits into its surroundings more unobtrusively, usually around the edges of the main content. You see native advertising all over: Google, news websites, shopping sites, and more.

Remarketing and recommendation

Remarketing is a process that takes into account one’s previous browsing habits and suggests similar items in other contexts. Say someone views a pair of shoes on your website. Remarketing will offer similar types of shoes from your website to the same potential customer as an ad on Facebook, Google, or anywhere else they browse online. One study found that online retail browsers who engaged with a recommended product had a 70% higher conversion rate during that session.

In-app advertising

In-app advertising is exactly what it sounds like: your ad appears in an app. The advantage of in-app ads is that they have the ability to travel with consumers wherever their mobile phone does. They can be delivered to a specific demographic or they can target audiences in certain locations. This huge ad market highlights the importance of having mobile-ready content—that’s where your in-app ads will link.

Engage and Interact

You want your brand to be likeable and your digital presence to be memorable. Although, some brands try courting controversy or arousing discomfort from time to time. In any case, a well crafted digital campaign can stick in the public memory for years and even be remembered by the imitators it spawns. To this day, “Axe” summons up images of teenage boys and cologne in the minds of many people before they think of the woodcutting implement.

Cleverness counts here, but responsiveness is equally important. It creates the emotional connection that leads to brand affinity.

Be fun and engaging: People will spend more time interacting with your brand when it’s enjoyable. Consider creating contests and giveaways and posting content that humanizes your brand. Different platforms have inherently different tones, so you can highlight all aspects of your brand culture—Twitter would be a great place to keep your consumers updated about contests and giveaways, for example. 
Listen and be responsive: Make a space for your customers to express themselves, and then answer their questions, thank them for their opinions and let them know they are important in your eyes. Providing a space for customers to leave reviews allows them to feel heard. You will inevitably get a few negative reviews, but consider them an opportunity for you to turn that impression around and demonstrate your concern for the customer experience. You might also pick up a few valuable tips that way. Research has shown that replying to negative reviews leads to better reviews overall.
Use a third-party app: Third-party apps have a lot of advantages. First, you increase brand awareness by associating yourself with an existing brand. The user opens the app they already know, and there you are. One of the biggest impediments to app launch is adoption, so you can get ahead of a very crowded market this way, and you get access to an existing audience base. 
If you’re still wondering how to increase brand awareness through digital marketing, look no further than Shopkick. This innovative mobile rewards shopping app allows your brand to be visible, reach consumers, and reward them for their engagement and loyalty.  With Shopkick, you’ll be able to reach an audience of consumers who may not yet be familiar with you or your products—ensuring you are no longer referred to as “lesser-known”—and incentivize them for engaging with your brand.  
Want to learn how to increase brand awareness? Check out what Shopkick has done for our partners and contact us to see just how effective our platform can be for your digital marketing efforts.