Personalization is a significant factor in engaging customers in retail. Continue reading “Engaging customers in retail with video greetings can lead to better brand retention”
Author: shopkick
Video marketing strategies that use augmented reality in retail
London’s National Theater recently made headlines for its new augmented reality (AR) glasses. Continue reading “Video marketing strategies that use augmented reality in retail”
Becoming mobile champions: A fireside chat with Shopkick & Branch
Earlier this month, Shopkick CEO Adam Sand spoke at the Mobile World Congress Americas 2018 conference. Continue reading “Becoming mobile champions: A fireside chat with Shopkick & Branch”
eBook: What top CPG brands have to teach us about successful product launches
While thousands of creative new products enter and compete for market share each year, a large majority (85%) of them fail. Continue reading “eBook: What top CPG brands have to teach us about successful product launches”
How to Celebrate Halloween in Three Easy Steps
What is your favorite Halloween memory? Whether it was a character, animal, dream career, or favorite food, I loved choosing my costume every year. I loved dressing up, marching in school parades, and going trick-or-treating every year. Because I have such fun memories, Halloween is still one of my favorite holidays. I always add a new décor piece or two to my collection, I never miss the chance to go on a haunted hayride, and I love throwing Halloween parties for friends.
The idea of prepping for a holiday is especially enjoyable, so I thought I would share how you can prep and save for Halloween with Shopkick in three simple steps.
Add Décor:
Carving, or at least purchasing, pumpkins in honor of Halloween is always a given! Rather than creating a freehand design, I keep a kit on hand filled with templates to make carving fun and easy. I originally purchased my kit from Walmart, and I know they still stock them. Even if this is the only festive piece of décor you have, you and your home will certainly be in the Halloween spirit.
If you want to take your décor up a notch, consider purchasing dish towels and a new candy bowl for your neighborhood’s trick-or-treaters from Kohls.com. Then swing by your local T.J.Maxx and Marshall’s to pick up a few new decorative items, like pieces for your mantle, doorstep, kitchen, or even your kids’ rooms. Another great tip is to purchase a new fall scented candle from Yankee Candle. Not only will the scents feel festive for Halloween, but you can continue to light your candle throughout the season.
Make sure your Shopkick app is open while you shop for your décor with all of the retailers I mentioned because you will earn kicks with every purchase!
Purchase a Costume:
Whether you’re shopping for yourself or for your kids, costume shopping is always one of the most fun aspects of Halloween! Now, shopping has become much easier because so many retailers offer costumes online, plus you can earn kicks on your costume purchases when you shop with Shopkick.
Walmart.com has quite a selection every year, and you can easily purchase a few costumes in different sizes so you, your partner, and your kids can try every piece on at home. If your kids love playing dress up, think about ordering their costume one size larger, so they can continue enjoying it for months to come!
If you’re looking for other options for yourself or simply hoping to find accessories, Kohls.com, Marshall’s, and T.J.Maxx always offer budget friendly finds to add to your outfit. Jet.com also has great fashion finds, and Ulta is the perfect place for Halloween ready makeup and hair supplies.
Entertain with Ease:
When you’re throwing a party, the best thing to do is purchase everything in bulk. I love ordering from Boxed.com with Shopkick because I’m able to earn kicks while ordering everything from beverages and snacks to household essentials and candy (of course!). Rather than pulling out any of your dinnerware, use paper and plastic. Your guests are attending your party because they want to spend time with you and each other, and I guarantee they will agree with the ease of your party.
For an added dose of fun, book a visit to a haunted house or a ride on a haunted hayride on Groupon through Shopkick! Tickets are typically less expensive when you purchase them through Groupon, and you will earn kicks towards free gift cards. Regardless of the price, haunted houses and hayrides are always worth it. There’s just something about a fun spook that enriches relationships and makes everyone laugh!
Whether your Halloween plans are simple or elaborate, I know you will have even more fun this season because you’re earning kicks and saving thanks to Shopkick. Enjoy making your memories!
6 effective year end marketing ideas that will catapult brand retention into the new year
How to Upgrade Your Closet for Fall on a Budget
The fall season has arrived, and that means it’s time for a closet upgrade! I love stocking up on cozy fall boots, durable jackets, distressed denim, and new accessories. One of my favorite ways to begin my fall-haul is by clearing out my summer clothes and selling them. Then, I can stock up on a mixture of timeless and trendy pieces!
Poshmark – Buy & Sell
Poshmark is an incredible online community and app that allows its users to sell and purchase used and new clothes from other users. They like to call it “shopping from the closets you covet”. One thing I always do when fall rolls around is list all my trendy summer pieces that I am ready to part ways with. I love using the money I earn to purchase designer fall boots or roomy tote bags. You can shop by designers and brands, such as Louis Vuitton, Kate Spade, and more!
Lucky – Iconic & Timeless
After selling my clothes, I start my mission to build my closet’s basic pieces. Lucky has the absolute best timeless denim and jackets that last for years to come – totally worth the price! Lucky also offers bohemian chic jewelry, tops, and belts I can’t help but snag. They are simply the best!
Charlotte Russe – Fun & Trendy
After I stock up on timeless basics, I love to mix in fun and trendy pieces I know will stand out during the season. Charlotte Russe is perfect for finding all things on-the-verge because they update their inventory constantly with new pieces. Whether you’re looking for the perfect newsboy hat, patent belt bag, or lace bodysuit, Charlotte Russe has all of the season’s hottest trends!
One thing that won’t be cold this fall season is my wardrobe! You can be ready for the upcoming fashion season too by parting ways with old clothes, stocking up on classic pieces for your closet’s foundation, and then adding trending and daring items to accessorize. This season, you can shop Poshmark, Lucky Brand, and Charlotte Russe while earning kicks for every dollar you spend. That translates into a gift card which means – you guessed it – more shopping!
Happy Shopkicking!
Webinar: Earning attention with mobile video advertising
Ad skipping, fleeting attention, distraction, clutter. In today’s crowded digital environment, earning attention with mobile video advertising can be challenging. In fact, 59% of marketers’ digital ad budgets are allocated to digital video, and that number is only expected to rise.
Continue reading “Webinar: Earning attention with mobile video advertising”
A retail image recognition strategy that CPG brands should be using
The goal of retail image recognition is to move beyond the barcode. Continue reading “A retail image recognition strategy that CPG brands should be using”
eBook: How Successful Brands Avoid the 5 Biggest Mobile Video Advertising Obstacles
Consumer video consumption has increased so dramatically year over year that, according to research from the IAB, 59% of marketers’ digital ad budgets are currently allocated to digital and mobile video, and marketers expect to increase that investment by 53% in the coming year. Continue reading “eBook: How Successful Brands Avoid the 5 Biggest Mobile Video Advertising Obstacles”
Leveraging consumers’ behaviors on mobile apps for retail business
Consumers’ shopping behaviors are shifting to mobile apps for retail businesses—and brands need to follow suit. Continue reading “Leveraging consumers’ behaviors on mobile apps for retail business”
5 Benefits of Shopping with QVC
I have to be honest, I’m a self-admitted shopaholic. I can’t resist the urge to freshen up my wardrobe, makeup, and home décor every time beautiful autumn rolls around. Maybe it’s because I love the feeling of entering each new year as a better version of myself, and I feel I can put my best foot forward with a transformation in my style. One of my favorite places to shop with Shopkick as I add to my style each year is likely a brand you’ve heard of before: QVC.
QVC does the famous live streaming on TV where you could always find your mother and grandmother shopping using their remote and telephones. But, one thing most people don’t know is they have started to cater to younger generations too, and they are simply AMAZING. I love shopping on QVC, preferably through their online e-commerce website, because they make it incredibly easy to shop and pay. Here are 5 benefits and reasons why I will always shop on QVC:
Live Stream – Product Demos
QVC has a wonderful marketing strategy of providing live streams of all product demos that they continuously update on their website and YouTube. They also show their live streams on television. You can see your products being displayed in real time, like the host twirling in the perfect cashmere sweater or a model getting airbrushed with the right foundation shade. It’s a great way to see the products in action!
Selection
QVC offers all types of products, and they deliver the best selection in all things home, fashion, beauty, tech and more! Inventory is added daily, so you can always find exactly what you are looking for and even some things you didn’t realize you were looking for!
Quality and Top Designer Brands
With brands such as Vince Camuto, Josie Martin, and Dooney & Bourke, it’s no wonder QVC is known for selling quality, designer products. Whether I am shopping for a new purse, shoes, or even a vacuum, I know I’m getting the best quality there is! That’s what they stand for: Quality, Value, Convenience.
Flex Pay
QVC offers an easy-to-pay option that breaks up your payments into smaller but more frequent payments if the original sum is too much for you! Instead of paying around $1,000 for an already great deal on a new Apple MacBook Air, I can space out 6 payments of $168. This takes the stress out of purchasing and allows me to get what I need, when I need it!
Daily Deals
QVC runs promotions for a handful of products every day that they call “Today’s Special Value.” I always check for these special deals because they usually have wonderful products at incredibly affordable prices like insulated totes, new Amazon tablets, and cozy home décor.
Since 1986, QVC has provided the most trusted source of brand name fashion, home, and beauty products to millions of shoppers worldwide. The best part of QVC is their approach to home shopping that offers true-to-word Quality, Value, and Convenience. Whether you are looking for a durable and colorful kitchen pan set, the perfect cashmere cardigan for fall, or a flawless foundation shade, QVC will show you the brand names and products you can trust and will treasure for years to come. Now you can earn kicks for every $1 spent when you purchase through QVC using your Shopkick app.
Happy Shopkicking!