The most innovative customer engagement ideas don’t just drive consumers to buy; they encourage spontaneous brand recognition which can inspire loyalty. Continue reading “3 innovative customer engagement ideas and when to use them”
Author: shopkick
Establishing a brand storytelling strategy to boost CPG sales
From bagged salads to deodorant, everyone needs and buys consumer packaged goods (CPGs). Continue reading “Establishing a brand storytelling strategy to boost CPG sales”
Adventure for Every Budget
My friends and I frequently talk about traveling together. We love to see where our bucket list destinations align just as much as we enjoy learning about newly discovered gems close to home that will make a staycation feel special with a hint of luxury. After any of our conversations, I feel equally as inspired to book a flight as I do to purchase a hammock or candles to make my nights and weekends in feel more like a hotel stay. My takeaway is always this: Traveling is possible on any budget; sometimes you just need a few ideas!
$99 or Less:
I live in the Northeast, so a walk outside during the first signs of spring always feels like a vacation – it’s such a treat! After spending so many months inside, now is when I start to spend as much time outside as possible. My favorite thing to do outside? Read! In my opinion, the best way to completely enhance any book is to read it in a hammock because I always feel like I’m at the beach rather than in my backyard.
$100-$349:
With its history and location, San Antonio, Texas is 100% on my radar! I think this would be such a fun spot to go with family or a group of friends. Plan to visit the Alamo and stroll along the River Walk to explore great eats and views. Orlando and Los Angeles are both great options at this price point too! And, when you book with Booking.com or Hotels.com, you can earn 10 kicks per $1 spent from today through Tuesday, April 16.
$350-$999:
I visited New Orleans, LA for the first time last year for my birthday, and this southern city blew me away! The food, particularly the beignets, is delicious, listening to jazz live is not to be missed (Preservation Hall was my favorite spot!), and there is plenty to see by wandering around the French Quarter. New York, Austin, and San Diego are forever on my radar too!
$1000+:
If you’re dreaming of heading abroad, now is the time to book your trip with Booking.com and Hotels.com! Consider traveling to Macchu Picchu, Peru to see the Lost City of the Incas; see the Sydney Opera House and say, “G’day, Mate!”, in person; expect to find sun, sand, and sea in Lagos, Portugal; book what looks like it would be the most beautiful trip of them all – Fiji!
Whatever your budget, traveling doesn’t have to stay on your bucket list, especially when you can book through Booking.com or Hotels.com through your Shopkick app and earn 10 kicks per $1 spent through April 16! Make a trip a reality this spring; you deserve it!
BOPIS retail: How brands can benefit from this new shopping trend
The only thing better than confirming a customer’s intent to buy is actually winning a sale, and retailers must be ready to accommodate new buying habits. Continue reading “BOPIS retail: How brands can benefit from this new shopping trend”
Mobile app partnerships: 8 successful marketing strategies
How to achieve top-of-mind awareness on the path to purchase with virtual greetings
If you’re wondering how to achieve top of mind awareness for your brand, one of the keys is to reach consumers right before they’re about to shop. Continue reading “How to achieve top-of-mind awareness on the path to purchase with virtual greetings”
5 Cheap April Fools’ Day Pranks You Can Pick Up at the Grocery Store
For better or for worse, April Fools’ Day is upon us. If you’ve always wanted to get in on the fun, but can’t plot out a prank, we’ve got you covered. We asked our users and rounded up our 5 favorite fun and cheap pranks to pull on April 1 with just a few supplies from your local grocery store!
Breakfast Is Served
On April Fools’ Eve prepare a bowl of cereal for your significant other, friend, roomie, or kids and pop it in the freezer — spoon and all. In the morning, set the table for breakfast and enjoy watching their confused reaction when they go for the spoon. (You could also add gelatin to their juice or milk for a jiggly surprise!)
You’ll Need: Favorite cereal, milk, gelatin
Invisible Door
Stretch plastic wrap across a door frame (as tight as possible) and use duct tape to fasten to the sides of the door. Stand by as unsuspecting people try to walk through!
You’ll Need: Plastic wrap, duct tape
Eye Gotcha!
Attach googly eyes to everything in your kids’ lunchboxes, everything in the family fridge, or everything in your friend’s closet for an innocent laugh.
You’ll Need: Googly eyes, glue
Color Wheel
Dip a q-tip in the food coloring of your choice, and run it around the inside of the bathroom or kitchen faucet. When the water is turned on, they’re in for a colorful surprise!
You’ll Need: Gel food coloring, q-tips
Sweet Surprise
Swap out the ice cubes in your freezer ice machine for some colorful colorful candy. Make sure you are close by to witness their reaction!
You’ll Need: M&Ms, Skittles, Reeses Piece’s or another favorite treat
Before you head to the store to pick up your prank supplies and more, download the FREE Shopkick app to earn rewards in the form of kicks for not only walking into the store, but also for scanning items and making purchases. Kicks are redeemed for free gift cards to your favorite stores — including Target, Walmart and more!
4 ways to improve in-store marketing effectiveness
CPG brands may face challenges with in-store marketing effectiveness due to limited control over the retailer space. Continue reading “4 ways to improve in-store marketing effectiveness”
Why your brand needs an integrated marketing campaign
There’s more than one way to reach a consumer, and in an over-saturated media landscape, that’s a good thing. Continue reading “Why your brand needs an integrated marketing campaign”
3 ways to boost customer engagement on the path to purchase
There are several steps along the path to purchase where brands can leverage ways to boost customer engagement and increase sales. Continue reading “3 ways to boost customer engagement on the path to purchase”
Retail industry trends: Leveraging consumer behavior to prepare for peak spending seasons
Blue Weekend is HERE!
The best weekend of the spring is HERE, and we are not talking about March Madness! It’s Blue Weekend! Every few months, we gather together with our go-to brands to bring you some of the biggest kicks you can earn in stores and online. Whether you opt to walk into stores while running your weekly errands, purchase an item to treat yourself, or shop from the comfort of your couch, you will not want to miss the deals popping up this weekend in the app!
Here’s where I’ll be shopping:
Target:
Rumor has it there will be BIG kicks dropping tomorrow for simply walking into Target! I shop at Target every weekend, and I cannot pass up the opportunity to earn kicks by returning to a store I know I’ll visit anyway. This is going to make my Target run so much sweeter, especially because I know I’ll be able to earn a gift card between the walk-in kicks I’ll earn and the additional kicks I’ll earn through scanning!
T.J. Maxx:
Spring has finally sprung at least partially in the Northeast! Every time I welcome a new season, I always have to pick up a few new things for my wardrobe. I’ll be perusing (and purchasing!) new styles this weekend at T.J. Maxx, and I know a few new outfits to wear while I’m working out are definitely on my list. P.S: I’ve heard you will be able to earn amazing kicks by walking in, followed by even more kicks when you purchase with your linked card!
Harry & David:
Have you ever tried Moose Munch? My friends and I were obsessed when we were in high school, and I’ve never stopped enjoying it as a sweet treat. Harry & David just launched as a new Shopkick partner just in time for Blue Weekend! Plan to join me in earning kicks for scanning and purchasing. And, don’t miss this Facebook post! You’ll want to be in the know to win Moose Munch and 200 kicks from Shopkick!
Amazon:
This weekend, you can earn double the kicks for all Amazon Fashion purchases, which includes amazing brands like Lark & Ro, as well as jewelry, shoes, and handbags, when you shop with your Shopkick app. Go ahead, treat yourself!
Groupon:
I also know I’ll be visiting Groupon’s site this weekend! I have friends and family visiting over the next few weeks, and we’re making plans to go into the city. I always like to peruse Groupon’s deals and suggestions for activities and restaurants because the site not only allows me to earn extra kicks but I can also save so much money on places we likely would have visited anyway!
Don’t miss out on any of the Blue Weekend fun. Make sure to visit this post and this post on Facebook to enter to win kicks from Shopkick!