Author: shopkick

Earn cashback on groceries to use during your next trip

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Shopping is one of my favorite activities to do with my girlfriends. When we were younger, we would go to the mall every weekend to help each other pick out cute outfits. Nowadays, we still shop together, but instead of going to the mall for clothes, we meet at the grocery store. 

You see, we’re all grown up and have families of our own so, naturally, we’re the ones in charge of shopping for the household. Oftentimes there are tons of groceries to buy so when we can do the shopping together, it makes the chore of grocery shopping fun. We use the time to trade recommendations, shopping hacks, and to catch up. 

A topic that recently came up in our discussion was how to earn cashback on groceries. One of my friends said that she’d heard of a way to use a mobile app to earn rewards that can be used to pay for groceries. I was so thrilled to learn about this that I decided this was something all shopaholics needed know—a way to fuel their next shopping trip while shopping!  

How to Earn Cashback on Groceries

Download a Mobile Shopping Rewards App

It may seem obvious, but in order to earn cashback on groceries, you must first have a way to do so. For my friends and me, the number one way to earn cashback on groceries is with a mobile shopping rewards app that rewards you each time you shop online or at a participating store. It’s best to find an app that’s not only compatible with your mobile device but also with your daily life. 

Find a Shopping App You Like

learn how to earn cashback on groceriesSimply put, the best shopping app is one you’ll like using. Because to really rake in the rewards for grocery shopping, you’ll need to frequently use the app—like physically open it on your phone and use it in the store or as you shop online. Once you get the hang of it, you’re likely to not want to do any shopping without first checking out the ways to earn rewards.  

I prefer shopping apps that are rewarding and fun to use. I like shopping apps that help me earn cashback on groceries by allowing me to redeem rewards for gift cards—which are just as good as cash. I also tend to not factor them into my usual budget, so using a gift card is a bit like earning extra money for groceries. During times when I’m really dedicated to making the most out of a grocery shopping trip, I want to make sure that I’m having fun using the app with my friends. 

The Best Shopping App to Earn Cashback on Groceries

When it comes to finding the best shopping app to earn cashback on groceries, I would highly recommend Shopkick. Shopkick meets all of my preferences mentioned above. It rewards me “kicks” (rewards points) for the things I already do when I go out shopping such as walking into stores and making purchases. There’s really not much extra time and effort required to use the app while I’m out shopping with my friends.

Shopkick turns every trip to the store into a fun scavenger hunt for kicks.

Shopkick turns every trip to the store into a fun scavenger hunt for kicks. My friends love to compete to see who can get the most kicks in one shopping trip. Once I’ve earned enough kicks, I can trade them in for gift cards to many of my favorite stores—not just grocery stores! I’ve made using Shopkick such a routine that I can count on earning enough points to receive a gift card each month. In addition to being fun, Shopkick really helps me free up space in my budget to shop for other things I love. 

I’m so happy that I discovered and fell in love with Shopkick. With all the grocery shopping that my friends and I have to do, it’s nice to have fun like we did when we were younger.  

If you’re looking for a fun way to earn cashback on groceries, I highly recommend downloading and using Shopkick during your next trip to the store. 

It’s time to get your kicks! Shopkick makes shopping for groceries a rewarding experience by helping you earn cashback. Download the app today and start getting your kicks now! 

Image courtesy of light poet

Yes, there’s really a rewards app that pays you for shopping!

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When I was a kid, my parents were really supportive. They always told me that I could choose to do whatever I wanted with my career, but that I should be sure it was something I loved. Their motto was: “If you pick something you love, it will never feel like work!” It was truly wonderful advice, and I can honestly say that I stand by it with everything that I do. In fact, I’ve applied this advice to almost all areas of my life, including my favorite hobby: shopping. 

Anyone who knows me knows that I absolutely love shopping. It’s one of my all-time favorite hobbies. What’s even better though, is that I’ve now found a way to fuel my shopping with a rewards app that pays. That’s right! I’ve found a way to get paid for doing what I love! And, since my parents were so generous to share their advice with me, I’ll do the same for all of you!  

Why You Should Download a Rewards App That Pays

The Savings

find a rewards app that paysThere are a few reasons that I absolutely recommend getting a rewards app that pays you to shop. Chief among them, of course, is that it’s a way to increase your savings. See, if you get the right rewards app, you can regularly get rewarded for the things you already purchase at many of your favorite stores. Depending on the rewards points system, you may be able to redeem those rewards for gift cards that are just as good as cash! Hence, saving you from having to dip into your budget to do more shopping. 

Make sure you download a rewards app that pays you for both online and in-store shopping. If you’re like me, you’ve started to do more and more of your shopping online and you don’t want to miss out on any rewards because you didn’t go to a physical store. The best rewards apps are those that you can use without any major changes to your regular daily shopping routines, even if that means shopping from the comfort of your home. 

The Fun

In addition to calculating the savings, you’ll want to find a rewards app that feels like fun. It’s like my parents always say: “If you pick something you love, it will never feel like work!” For many, shopping can feel like a chore, especially after a long day’s work. If you find yourself thinking of using the rewards app as a chore, you’re likely to stop using which means you won’t be able to reap the maximum rewards. Thankfully, there are apps out there that turn each trip to the store into a fun experience.  

Shopkick Is a Fun Rewards App That Pays!

My absolute favorite rewards app that pays is called Shopkick. The way Shopkick works is that it gives you rewards points—which are called kicks—for shopping both online and in-person at physical stores. With Shopkick, I’m rewarded for things I already do when I’m out shopping like walking into a store and making purchases. And when I’m shopping online, Shopkick rewards me for watching videos, learning about participating products, and shopping directly through the app. 

What I really love about Shopkick, though, is the way it turns every trip out to the store into a fun scavenger hunt for rewards points.

What I really love about Shopkick, though, is the way it turns every trip out to the store into a fun scavenger hunt for rewards points. When I walk into a store, I open up the app on my phone and see which products will earn me the most kicks. I’m always happy to find the products that were already on my list and some that I considered buying but didn’t know much about before using Shopkick. Once I’ve earned enough kicks, I’m able to redeem them for a gift card of my choosing; I love earning gift cards to my favorite stores. 

So, there you have it. That’s my spiel about my favorite rewards app that pays you for shopping. I really love Shopkick and my parents love that I’ve kept their advice. 

It’s time to start getting your own kicks now! Out of all the choices that are out there, Shopkick is the absolute best rewards app that pays. Download the app today start to get your kicks right now! 

Image courtesy of wavebreakmedia

3 effective customer loyalty incentive programs used by brands and retailers

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3 effective customer loyalty incentive programs used by brands and retailers

Get In Touch

Customer loyalty incentive programs will allow brands and retailers to discover which customers are most profitable to their business so they can focus efforts on those most likely to spend (and spend a lot). We all know that it costs less to retain customers than to solicit new ones. By using loyalty programs to entice your customers to buy again, you create habits that drive brand affinity, referrals, and sustainable revenue.

Recognizing the value of customer loyalty incentive programs and effectively implementing them are two very different realities. Whether you’re new to the game or you’re not entirely satisfied with the results of your launched loyalty program, you’ll benefit from considering: What type of programs are most effective? And what lessons can we learn from the enterprises that maintain loyalty the best? There are two approaches working for brands and retailers today—brand- and retailer-specific apps like those from Starbucks and Target, and third-party retail rewards apps like Shopkick.

Examples of Effective Customer Loyalty Incentive Programs

Starbucks

If you have the resources, developing your own proprietary app from the ground-up may seem like a desirable option, as it allows you maximum control and creative direction. You decide what the app will look like and which features you’d like to include—such as in-app purchasing, gamification, or social media integration.

Starbucks is the most-used loyalty rewards app in the restaurant industry. The coffee chain’s internally-developed app has been an evolution over the course of a decade, but today’s offering is an accurate reflection of the convenience and conviviality for which Starbucks is known. Users are invited to place their orders and pay in advance to save time at the counter, create their own Spotify playlists, and automatically earn free food and drinks with every purchase. Starbucks fans receive personalized content and offers based on past purchase history. They can also share the love by sending electronic gift cards to their family and friends directly through the app.

Starbucks’ customer loyalty incentive program succeeds because it features:

A User-Friendly Design:

The Starbucks app is attractive with large photos and intuitive to navigate. Five top-of-the-screen menus provide access to basic functions: Pay, Stores, Gift, Order, and Music. You can gift Starbucks to your loved ones, see what music is playing in the restaurant, and receive personalized food suggestions from the order screen. On a practical level, you can locate the nearest Starbucks stores, pay with your phone, and add a tip for your favorite barista. Rather than turn the app into a “Swiss Army Knife” that does-everything (but nothing well), developers focused on a few core goals like streamlining orders, boosting foot traffic, and increasing lucrative gift card orders.

Easy, Engaging Loyalty:

The best loyalty programs are easy to understand, track, and use. For every dollar spent, you earn two stars. The more you spend, the more stars you earn. You receive free in-store refills, tailored exclusive offers, and a free birthday drink. Going one step further, Starbucks understands that gamification works to get people into a buying mood;  Starbucks reward members can complete entertaining “challenges” to earn extra points toward free food and beverages. The stars have a limited shelf life of one year for “Green” tier members and six months for “Gold” tier members, which encourages rewards holders to engage frequently.

Full Integration:

Since music has been a central part of the whole Starbucks “experience” since they first opened more than 40 years ago, their partnership with Spotify makes sense. In the earlier days, you could grab a CD with your latte or download a free digital song from an undiscovered artist. Today, app users can discover new songs playing as they wait in line, add the music to a Spotify playlist, or create a custom mix. A partnership with Lyft gives first-time riders extra stars toward a free drink. Integration with Alibaba lets users in China buy gift cards and branded merchandise through the popular shopping platform, as well as order Starbucks-to-go deliveries. Through the co-branded credit card arrangement with JP Morgan Chase, Starbucks lets users earn stars with purchases outside the chain. These integrations make Starbucks more central to people’s lives and part of their everyday consciousness.

Target

Target uses its proprietary app for rewards, payment, coupons, and credit. The retailer was confident enough in their vast, unique set of offerings to offer their own credit and debit cards available to use in their stores only.

It can be viewed as a gamble at a time when people are looking to simplify their wallets, not add to them, but for Target at least, the risk has translated to rewards.

Target has seen tremendous success in using proprietary apps in their customer loyalty incentive program. In today’s environment, it’s increasingly more important to offer unique products and experiences that differentiate the brand from competitors. Target is able to compete with other retailers like Kohl’s, Walmart, and even Amazon because it offers unique products like its brand Cat & Jack or celebrity-designed apparel available only in their stores.

This philosophy has spilled over into their approach to app development. The Target loyalty program starts with REDcard, which offers shoppers an immediate 5% off everything they buy, plus free two-day shipping for online purchases and perks like longer return times and exclusive gifts.

Taking it a step further, Target’s Cartwheel program helps users save anywhere from 5%-50% on products without paper coupons. Users select the custom offer they’d like to redeem and cashiers simply scan the unique digital barcode at checkout. Those who don’t shop with a smartphone can print the barcodes at home and have their deals scanned at the register. Reward customers especially love that they’re allowed to combine their Cartwheel offers with manufacturer’s coupons, Target coupons, Target REDcard benefits, and gift cards.

Other proprietary apps Target has developed are aimed at boosting personalization and convenience—two ingredients for a winning retail customer service formula. For instance, they have an app that allows designers in their pop-up shops to communicate in an “instant feedback loop” with guests, who voted on everything from the shape of collars and the fabrics to the colors and brands they preferred. The Target Pay app lets REDcard users use their Cartwheel deals and pay with a virtual wallet by scanning QR codes.

Shopkick

While many consumers love the individual apps of their favorite brand or retailer, they also love the convenience of all-in-one shopping provided by third-party apps like Amazon, Instacart, or Shopkick. Instead of competing with dozens of other apps, brands and retailers can be woven into a consumer’s routine through an app they already use daily.  By partnering with a third-party app, brands and retailers can expand their reach to tap a captive audience that is loyal to the art of shopping, actively engaged, and ready to buy.

Shopkick is one of the most-used customer loyalty rewards apps. The program works by providing “kicks” (rewards points) to shoppers for walking into stores, scanning select items, and making purchases. Users can redeem accrued kicks for gift cards of their choosing.

In many case studies, Shopkick partners saw two to three times the return-on-investment:

Bomb Pop

During a two-month summer campaign leading up to Independence Day, the red, white, and blue popsicle brand Bomb Pop wanted to drive awareness of the product through a branded lookbook and dynamic kick rewards for purchases made. Nearly half (44%) of shoppers first became aware of Bomb Pop through the Shopkick app, and 68% of buyers had not been planning to purchase Bomb Pops before visiting the store. With more than 23 million impressions, the awareness campaign was viewed as a huge success.

Barilla

Barilla sought to communicate the unique benefits of Pasta Pronto, a new innovative type of one-pan pasta that didn’t require boiling water or draining. They turned to the Shopkick app to educate with video, drive awareness in-store, incentivize product scans, and drive trials. More than half of the app users (66%) first became aware of Barilla’s Pasta Pronto from Shopkick engagement. Half the people who watched the video purchased the product. There was also a 68% lift in future intent to purchase.

Kellogg’s

Kellogg’s used Shopkick to engage shoppers shortly after the launch of Nutri-Grain Bakery Delights Crumb Cakes. The snack aisles can be a crowded, competitive place, but Kellogg’s enjoyed a 35% conversion rate, a 55% increased intent to purchase, and 5:1 ROI from their lookbook and reward offers. Best of all, 47% of the consumers who purchased the Nutri-Grain Bakery Delights Crumb Cakes during the campaign hadn’t purchased a Nutri-Grain product within the last 12 months. Truly the promotion inspired customers to give the brand another look, driving consideration, trial, and favor.

Even if you have a fully-functioning proprietary app, you can still become a partner to an effective customer loyalty incentive program like Shopkick. The trend of fusing mobile app use with retail shopping is only continuing to grow. People love a good deal, but with Shopkick, you don’t have to slash the price or dip into your own pockets to entice the consumer to give your products a shot. Shopkick connects brands and retailers with a new audience that is ready to learn, earn, and buy.
Shopkick is a rewards app that is wildly popular with consumers and the brands and retailers they frequent. Our partners use Shopkick to drive sales, steal market share, and produce incredible ROI. Contact us to get involved in 2020’s biggest shopping revolution.

This rewards app for students is perfect when shopping for the essentials

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As I’m sure you know or remember, it can be really hard to maintain a budget for all the things you need when you’re in college. Classes take up a ton of time—as they should—but the truth is, there’s not always enough hours in the day to fit in a part-time job when you also need to study. And let’s be honest, the whole “education is your job” thing, doesn’t quite cut it when there are so many things you need like food, clothes, and supplies for class. Thankfully, I’ve found a way to save money on all the essentials by using a rewards app for students. 

One thing I’ve learned in college is that things are better when you do them together—from projects to study groups—and so today I want to share what I’ve learned about rewards app for students so that we can earn and save together!

What Is a Rewards App for Students?

The Concept

the best rewards app for studentsA rewards app for students is a pretty simple concept. Students can use a particular app when shopping for their essentials, whether it’s for groceries, clothes, electronics, or school supplies. This app will give you rewards for shopping. That’s right! With a rewards app, you can earn perks for the shopping you already do. 

How It Works

So, the next natural question is how would a rewards app for students actually work? First, you want to find an app that rewards you for the things you already do so that you aren’t worried about trying to fit it into your busy schedule. Once you find it, download it to your smartphone and start earning!

One thing to consider, you’ll want to make sure the app you choose works both online and in-store. While it’s convenient to order things you need online, you might find yourself popping into a store and you want to still be able to earn rewards. 

Which App Is the Best?

There are a few different rewards apps for students to pick from, but my favorite is Shopkick. Shopkick works just as I described above. You go shopping—either online or in a physical store—and you get points for doing all the things you do when you’re out shopping already such as walking into stores, scanning barcodes, and making purchases. Shopkick turns an ordinary trip to the stores into a fun scavenger hunt for rewards points or “kicks” as they’re called in the app. You can trade in your kicks for gift cards to stores like Bed Bath & Beyond, Starbucks, Target, Walmart, and a ton of other places that sell essentials for college students. 

If you’re a college student like me, struggling to manage enough time and money for the essentials, I highly recommend you give Shopkick a try. It rewards you for making everyday purchases and it doesn’t require you to take a substantial amount of time out of your already busy schedule. It’s also great for anyone looking for a side hustle; you earn points towards gift cards that are just as good as cash for the shopping you already do!

Try the best rewards app for students! Shopkick makes shopping for school supplies and whatever else you need a rewarding experience. Download the app today and start earning kicks! 

Image courtesy of Jacob Lund

Use a shopping app to save money on your everyday purchases

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I like to think of myself as a budget-stretching expert. Though, I must admit it took me a while to actually get good at finding the best and most efficient ways to save money. When I first began stretching my budget, I found myself doing things like clipping coupons or signing up for programs that didn’t have enough of a savings-to-time-and-energy-required ratio.

I remember thinking it would be great if I could find new ways to save money on things I already do. That way, I wouldn’t have to invest any extra time into saving money. Thankfully, I’ve learned that I can use a shopping app to save money on my everyday purchases and it’s such a wonderful thing! 

So that you all don’t have to go through what I did at the beginning of my budget-stretching adventures, I’d like to share what I’ve learned.

How to Use a Shopping App to Save Money

Find a Shopping App You Like

The first step to using a shopping app to save money on your everyday purchases is to find one that you really like. The goal is to find new ways to save money on everyday purchases and you’re not going to be able to do that unless you find an app that you enjoy using every day. 

Finding an app that has a fun concept is key. There are apps designed to help you save money while you perform an interesting task or make a purchase. The ideal shopping app to use to save money on your everyday purchases should be one that’s fun, works at the stores you like to shop at, and saves you money on the purchases you regularly make.

Make Sure Your App Also Works When Shopping Online

the best shopping app to save moneyOver the years more and more of my shopping has moved online. At first, online shopping felt like a novelty. It was a fun thing I did when I was looking for a rare item or something new I hadn’t tried before. Now, it’s a key part of my daily shopping routine. In fact, I think my so-called everyday purchases are probably split evenly between online and in-store shopping! 

If you’re like me, you’ll absolutely want to find a shopping app to save money that works with all of the purchases you make. Some shopping apps out there are online-only and others are better suited for helping you rack up savings in-store. In order to maximize your savings, you’re going to want to find an app that can work for all types of shopping. You’re also want to find an app that’s convenient—one that works alongside other rewards app—so that all of your rewards are in one easy-to-redeem location.  

What Is the Best Shopping App to Save Money?

My personal favorite shopping app to save money on everyday purchases is called Shopkick; it has absolutely changed the way I look at my everyday shopping. The way Shopkick works is that it gives you kicks for your everyday shopping. You can get your kicks by doing the stuff you already do when you shop online or in the store. This includes walking into stores, scanning barcodes of participating products, watching online videos, and, of course, actually making purchases. Then, you can trade your kicks in for free gift cards! It really is that simple, and you can use Shopkick both online and in-store.

What I also like about Shopkick is the way the app makes me actually look forward to doing my shopping. Shopping when you’re very busy can sometimes feel like a chore, but with Shopkick’s incentives, it feels much more like I’m going out on a fun scavenger hunt for points and savings. It’s like a game to see just how many kicks I can earn and my prize is saving money by using the free gift cards.

Shopping when you’re very busy can sometimes feel like a chore, but with Shopkick’s incentives, it feels much more like I’m going out on a fun scavenger hunt for points and savings.

I’m so grateful that I discovered Shopkick. With all the errands I have to run, I don’t have much time for savings programs that require extra activities outside of my normal routine. The beauty of Shopkick is that it lets me save money for the everyday shopping that I already do and it works in conjunction with some of my favorite rewards app such as the Target rewards app; I can’t recommend it enough. 

It’s time to get your kicks! Shopkick is simply the best shopping app to save money on your everyday purchases, both online and in-store Download the app today start earning kicks! 

Image courtesy of STEKLO

The 7 best cash back apps for shopping any store in 2020

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The 7 best cash back apps for shopping any store in 2020

Now that the year 2020 is actually here, I’m kind of amazed that we don’t all have jetpacks or flying cars. But, there is some pretty cool technology that we do have access to. I absolutely love being able to watch whatever I want at any given time thanks to streaming services. I also love having a smart coffeemaker that has my favorite cup percolating in the morning the minute I get up. We have access to so much technology that we didn’t have a decade ago—one of those being the number of mobile apps. I mean, how cool is it that we have apps out there that can simplify our everyday lives?  

That’s why today I want to take a closer look at all of the best cash back apps for 2020—these lucky seven apps will surely make your life easier this year. 

Best Cash Back Apps 2020

Before we get to the best cash back apps for 2020, there are a few things to note: most of these apps are for shopping at any store while others strictly for online use or use at certain types of stores. But no need to worry, all of them are designed to make shopping a little easier! Let’s take a look at some of my favorites.

Rakuten

Some of you may remember when this app was called Ebates but now it’s called Rakuten. It’s an app you can use to get cash back on purchases at any store, as long as that store is online. It’s pretty simple. You download and then simply do your online shopping through the app. 

In true futuristic fashion, you can even add a Google Chrome extension to your web browser that just adds a Rakuten cash back button whenever you’re on a site that has a deal. Rakuten also has a feature called Coupon Magic, which automatically applies coupons as users shop, getting them even more cash back in the checkout process. I recommend this app for anyone who prefers to shop online.

GetUpside

For those who don’t prefer to shop online, there’s GetUpside. This app rewards shoppers for making in-person purchases at gas stations, grocery stores, and restaurants. Depending on the location, shoppers are given a percentage of cash back for their purchase. It’s pretty simple, especially since we need gas to get around each day—that’s an easy way to earn cash back.  

Instacart

What if I told you that in the future, you could push a few buttons on your smartphone, and then before you know it, all of the groceries that you need for the week will be delivered right to your door? The future is closer than you think! This has been a reality for some time with Instacart and you don’t have to just use it to shop for yourself. You can also use it to get paid to shop for others, too. When used on its own, Instacart isn’t a cash back app, but when used in conjunction with the next app on the list, you’re well on your way to getting funds back for shopping!    

Shopkick

Shopkick is a great way to earn cash back both online and in stores! When you use this app, you’ll earn “kicks” (aka, cash!) for doing things like walking into stores, scanning participating products, and of course, making purchases.You can then trade in your kicks in for FREE gift cards that are just as valuable as cash. Shopkick turns every trip to the store into a fun scavenger hunt for points. Instead of just buying things, you get to look for items and other features that will reward you the most kicks. It’s a blast, and I absolutely love that it can be used alongside many of the other apps on this list.  

Survey Junkie

I prefer to use Survey Junkie when I have a little downtime. Once you download the app you can start earning cash to take surveys. Like any research company, it’s free for you to sign up and participate. The more surveys you take, the more points you get, and you can later trade those points in for cash. I’ve been told that the surveys pay anywhere from $2 to $75. If I’m out shopping and there’s a long line, I will log on to Survey Junkie and take a few surveys—it’s a quick and convenient way to earn cash back!

Paribus

Remember years ago when stores would advertise that they would match a price at a competing store? Basically, if you bought something at one price and then found it somewhere else cheaper, you could get some of your money back for it. Well, Paribus has modernized that concept.

Let’s say you buy something and then you see it somewhere else at a lower price point—Paribus gives you the cash back for the difference. It really is that easy! While you can’t use this app as consistently as some of the others on our list, it will definitely provide some peace of mind!

Acorns

Acorns makes it easy to invest the spare change you’re left with after making everyday purchases. Let’s say you buy something for $2.75, Acorns will round that purchase up to $3, and then take the $0.25 differential and invest it into the stock market for you, which in ideal circumstances will ultimately yield cash back for you at some point in the future.

Twenty-five cents might not seem like all that much, but if your purchase differentials total $5 a day… that will add up to more than $1,800 throughout the course of the year. With Acorns, you can transfer the money at any time, and the only caveat is that you have to invest a minimum of $1 a month, which I sometimes accomplish after just two purchases. If you refer a friend, you also get a $5 credit that you can withdraw at any time.

In my opinion, these are the best cash back apps for 2020. Many of them can be used in conjunction with other apps on this list. And while seven is a lucky number, if I had to choose just one, it would definitely be Shopkick. I love the fact that it can be used when making everyday purchases and I love that it turns shopping into a fun scavenger hunt for points.  

It’s time to get your kicks! Shopkick makes shopping at any store a rewarding experience. Download the app today and make sure to get your kicks instantly in 2020!

Retailers + Visa Decision Sciences

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Driving incremental sales, new customer acquisition and increased loyalty for retailers

Campaign Goals

Shopkick’s retail partners wanted to measure the incrementality of the Shopkick program.  They wanted to know of the sales, transactions and customers that Shopkick was driving, how many would NOT have occurred without the Shopkick program.  Visa Decision Sciences measured program incrementality for individual retailers, as well as incrementality for the Shopkick platform as a whole, both across all merchants and specifically within verticals such as department stores, specialty stores, and electronics/big box.

Shopkick Solution

Users enrolled in Visa’s card-linked offers program, whereby they earned kicks for purchases made with a linked credit card at participating merchants.  Visa was then able to measure incrementality based on spend behavior through a highly sophisticated twinning methodology. Visa looks at user spend in the prior 12 months to signing up for Shopkick, finds that person’s ”twin” based on over 250 variables, and then looks at spend for the user and their twin after the user has enrolled in the card linked offers program through Shopkick.

Results

The findings are that Shopkick is a highly incremental program for Shopkick retail partners as a whole and these results stand true across different retail verticals. 57% of all sales driven by Shopkick are incremental.  That incremental spend is driven by new customer acquisition as well as increased loyalty of existing customers. 55% of department store sales are incremental, 49% of electronics/big box stores sales are incremental and 67% of specialty store sales driven by Shopkick are incremental.  

57%

Sales driven by Shopkick are incremental

73%

of incremental sales are NEW customers

27%

of incremental sales are increased LOYALTY of existing customers

Details

Goals

Drive Incremental Sales

Drive Customer Acquisition

Drive Increased Loyalty of Existing Customers

Retailer Distribution

Department Stores Specialty Stores

Electronics/Big Box

Products Used

Kicks for Purchases