Shopkick survey finds consumers plan to spend most of their holiday budgets at department and apparel stores; shipping costs will impact consumers’ online shopping decisions.
Continue reading “Department Stores Make a Comeback this Holiday Season”
Continue reading “Department Stores Make a Comeback this Holiday Season”
The period of self-containment, businesses shuttering, and isolation may be just a short blip in the grand scheme of things, but as the pandemic continues to linger on through the end of the year, its impact cannot be ignored. Continue reading “BOPIS retail: COVID-19’s influence on changing consumer behaviors”
The 2020 school year is unlike any other in U.S. history. Continue reading “Back-to-school shopping trends 2020: COVID-19’s effect on purchasing habits”
In between planning safe ways to celebrate Halloween and completing fun apple crafts, we have been thinking about other ways we can spend time at home as days become cooler and shorter. Our brainstorming sessions have led us to want to make our homes even cozier, so organizing is definitely on the horizon!
When you hear or see the word “organize”, your mind may wander to thoughts of full days spent cleaning and big spaces becoming decluttered. That sounds overwhelming to us! So, instead, we have smaller areas and projects on our minds. From your hall closet to your kids’ playroom (and a few additional spaces in between), here are the spaces we’ll be organizing and how you can join in too.
No, we’re not suggesting you pour through your entire closet and decide which items “spark joy” like Marie Kondo. Instead, set aside 15-30 minutes to organize your hall closet or laundry room.
Place coats you and your family will wear during the fall and winter front and center and possibly relocate items you know you won’t need or wear again until the spring or summer. Then review hats, gloves, and scarves. Does every glove have a match? Does everything you own still fit? Do you like the items in the closet? Plan to toss or donate anything that no longer fits the bill.
For even more organization, think about investing in baskets or clear Tupperware containers for each person in your family. Then place their hats, gloves, and scarves inside their baskets or bins. It’s a great way to keep an eye on everyone’s things while establishing a go-to spot for each person.
We spend a lot of time in our kitchens, and the space becomes even more of a hub during the fall and winter. So, organize your drawers!
Go through your kitchen gadgets and review what you have. Does everything work? Do you use all of the items? What can you toss? What do you need to repurchase? Throw items away, create a pile to donate, and make a list of anything new you would like to add.
Another idea? Purchase organizers for drawers that have always housed loose items, and make your utensil drawer look pristine.
Your entire family likely visits your pantry multiple times per day, so it can become disorganized quickly and easily. Set aside time to get the space back in order!
Consider reviewing expiration dates to make sure all of your products are still usable. Then review where everything is placed and decide if that works best for your family. We’ve found having zones in a pantries works well. For example, dry ingredients for dinner are together, condiments are grouped together, breakfast foods have a space, and snacks have a nook too. We also know families who have opted to purchase organizers to keep specific things together!
Ideally, your pantry should be a spot anyone in your family can visit, find what they need quickly, and close the door again.
Similar to your pantry, your refrigerator is another frequently visited area in your kitchen. So, are the items in it all up to date? Consider making sure condiments and other food items haven’t expired. Decide if you’re going to eat any leftovers. Make sure foods are grouped together (your crisper really does keep fruit and vegetables fresh longer!).
If you want to take things to the next level, reimagine how you store food and drinks in your refrigerator. Consider taking water bottles, juice boxes, and soda out of the boxes or plastic it may arrive in, and place each container loose inside. You may even want to invest in organizers to keep the interior even more organized!
Many of us continue to work from home or perhaps you’ve worked from home for years. When was the last time you organized your desk? The top is likely fairly polished, but your drawers may not have been organized for a while.
Think about removing everything from your desk’s interior and reviewing it. Decide if you need to keep all of the items. Review paperwork that may need to be placed in another spot for safe keeping, and toss anything you no longer need. Another thing to do: test your pens, pencils, and markers. Then toss what has dried up and place items that are the same in cups or bags.
Knowing your workspace is organized both outside and inside will definitely help your productivity during the days and weeks to come!
Your kids’ playroom is definitely the largest project to take on. But, you can definitely tackle this room in stages, which means you can take on specific areas at a time.
If you want to tackle the whole room, open all closets, storage containers, and bins so you can see everything your kids own. Then review and organize items area-by-area. Take care to consider how often your kids play with specific toys, whether or not they may have outgrown items, and if there are pieces you know are missing. You may even find you want to rotate toys into new areas. For example, toys you wish your kids enjoyed more or those you know they love might be best in prominent, easy to reach areas. On the flip side, toys that require help or supervision might be best further out of reach.
Another thing to do is to tackle specific areas at a time. For example, you might spend time reviewing books or dolls or Legos. Decide what you would like to keep, toss, and donate. Then review another section another day. Organizing anything one grouping at a time will add up as you go, and you will know you have been thoughtful with your efforts!
Some may find it helpful to organize the space without their kids present, while others may want to involve kids in the process. Neither option is wrong! Whatever you do, make sure the process and the organization method you choose is something your kids can either help you to maintain or maintain on their own.
What space will you organize first? Do you have any organization tips to add? Let us know on Facebook!
For many of us, Halloween is a holiday we look forward to all year long. It’s a chance to get creative, join together with friends and family to dress up, enjoy all of our favorite treats, and maybe attend a party of two. And, that’s before we even mention all of the fun that Halloween has in store for kids from costumes and school parties to parades and trick-or-treating. Needless to say, we are with you in searching for fun and easy ways to safely celebrate Halloween this year. So, we’re sharing five ways to celebrate Halloween from home!
Aside from trick-or-treating, the most quintessential Halloween activity is definitely carving pumpkins. So, plan to purchase pumpkins just like you do every other year! Then choose your pattern or carve your pumpkin free-hand. You could even encourage a little friendly competition amongst family and friends and ask participants to virtually cast votes for their favorite designs. The winner gets a gift card to purchase their favorite treat!
Similar to carving pumpkins, plan to decorate your house this year. Big and bold designs are always fun to see, and the neighbors in your community will love driving by to catch their own glimpse. On Halloween (or even before!) plan to drive through your town with your family to peek at all of the decorated homes.
To make this idea a little more social, you might think about decorating your car for Halloween and meeting at a friend’s house for a drive-by Halloween parade. Your kids can even put on their costumes!
This is definitely the year to dive into more involved projects at home, so think about creating your own Halloween costumes with your kids. Something as simple as a cardboard box can go a long way (and we all have plenty of those after shopping online throughout the year!). Then save your costumes to enjoy long after Halloween as you replenish your dress up box with new one-of-a-kind outfits for fun, imaginative play.
Candy is synonymous with Halloween, but trick-or-treating might not feel like the safest idea this year. So, purchase bags of your kids’ favorite Halloween treats and plan your own scavenger hunt (like an Easter egg hunt!). Hide candy inside your home or outside in your yard and encourage your kids to dress up while they search for their treats. You can even set a timer to see who can find the most candy the fastest! Post hunt, unwind with chili, candy, and a Halloween movie.
As we mentioned briefly above, plan to watch a Halloween movie! We love enjoying a Halloween classic like “Hocus Pocus”, “Casper”, or “The Adams Family”. Maybe this is the year when you gather for a movie marathon and watch more than one! Plan to pop popcorn and enjoy your favorite candy or dipped apples. If the weather allows, you can even project your family’s Halloween movie choice onto a sheet or screen in your backyard.
How are you planning to safely celebrate Halloween this year? Share your ideas with our community on Facebook!
Today’s consumers are no longer confined to sitting at home on a desktop computer when conducting research. Continue reading “Mobile shopper marketing: How to reach shoppers on-the-go”
When it comes to CPG loyalty programs, you would normally think “the more the merrier,” right? Continue reading “CPG loyalty programs: Overcoming the challenge of loyalty fatigue”
Coresight Research, the global research and advisory firm specializing in retail and technology, Shopkick, and Fashwire, an AI driven two-sided B2B and B2C global fashion marketplace, today announce the 10.10 Shopping Festival, a new shopping holiday to engage American consumers and revitalize retail.
As COVID-19 continues to upend all aspects of the retail environment, and the economic toll on consumers weighs on, this new annual festival is designed to increase revenue for merchants and reward shoppers with savings for crossing off their lists early, all while supporting the lifesaving mission of St. Jude Children’s Research Hospital®: Finding cures. Saving children.®
On 10.10 (Oct. 10), and throughout the Shopper Appreciation Weekend (Oct. 9 – 11), shoppers will earn major rewards in the form of ‘kicks’ (Shopkick’s rewards currency) for visiting and purchasing from participating retailers and brands, both online and offline.
Fashwire is extending a special offer for its 300+ brand partners to be part of the festival.
“Shopping festivals, like Alibaba’s Singles’ Day in China, are a huge trend that have since expanded globally,” said Deborah Weinswig, founder and CEO of Coresight Research. “Our research shows that most consumers plan to holiday shop earlier than ever this year, providing the perfect opportunity to launch the 10.10 Shopping Festival to support retailers in their efforts to keep up with demand now and through the entire holiday season.”
In the spirit of giving, Shopkick will match 5 percent of all “kicks” (reward points) earned throughout the weekend and donate the monetary value to St. Jude, a leading research hospital to help in the organization’s efforts to find treatments for patients with childhood cancer and other life-threatening diseases. Shoppers can redeem their kicks for free gift cards to their favorite retailers, like Target, Walmart, Amazon and many more, for even bigger savings in time for the holidays. Additionally, beginning October 1, 2020 until October 12, 2020, Fashwire will donate $0.50 for every download of the app (App Store and Google Play) to St. Jude.
“We’re thrilled to thank our loyal users by offering big kicks throughout Shopper Appreciation Weekend, and to partner with Coresight Research to make the 10.10 Shopping Festival a reality for shoppers across the country,” said Dave Fisch, general manager of Shopkick. “By rewarding consumers throughout the entire online and in-store shopping experience, we hope to make it that much easier to check off all of their holiday needs, while also offering a chance to give back to a worthy cause.”
“The core DNA of the Fashwire platform is to create connectivity between consumers and retailers. The 10.10 Shopping Festival speaks to just that,” said Kimberly Carney, Fashwire Founder and CEO. “As founders we wanted to create something revolutionary, innovative and accessible for both our brands and the consumer while being philanthropic simultaneously. We have taken all of the current market passion points and aligned them with a modern virtual experience that will allow consumers to shop covetable season must-haves early while giving back.”
Looking ahead, Coresight Research envisions the 10.10 Shopping Festival becoming a major U.S. shopping event. The festival will include broad participation from leading omnichannel and direct-to-consumer retailers that will provide consumers with discounts of 25 percent or more off popular products. To participate in the 10.10 Shopping Festival, download Shopkick on your iPhone or Android.
For more information on the event, visit http://1010shoppingfestival.com
Do you ever feel the urge to hit reset when a new season rolls around? Same here. Whether it’s updating your go-to recipes or reorganizing your space, a seasonal shift often brings a wave of motivation to refresh different parts of life.
But instead of overhauling everything at once, we’re focusing on one area: productivity.
Because here’s the thing — one of the best feelings is ending your day knowing you spent your time well. Whether that means checking off every to-do, squeezing in a workout, or spending quality time with family, what matters is that you did what you set out to do.
So why save that “A+ day” feeling for just once in a while? Here are four easy ways to boost your productivity and make that kind of day your new normal.
Big-picture goals can feel exciting… and overwhelming. That’s why it’s so important to break them down.
Let’s say your goal is to organize your closet. Instead of tackling it all at once, start small: sort your t-shirts into keep/donate/toss piles. Group seasonal items together. These quick wins build momentum and help you make real progress — one step at a time.
Long to-do lists look productive, but they can be exhausting. Instead, pick three priority tasks each day. It might be:
✔ Work out
✔ Submit a project
✔ Attend a soccer game
If you check off all three? Great — you nailed your most important tasks. Anything else is a bonus. This helps you stay focused, avoid burnout, and actually feel accomplished.
Let’s be honest: we all spend more time on screens than we’d like. Instead of trying to go cold turkey, set up physical or digital boundaries:
Charge your phone in another room while working
Use screen time settings to limit app use
Designate “no phone zones” (like the dinner table or your bedroom)
With fewer distractions, you’ll be amazed at how much more focused — and fulfilled — you feel.
Think of your day like a schedule with dedicated blocks. Group similar tasks together so you can fully focus on one thing at a time:
Morning block: family time, dog walk
Mid-morning block: email replies
Midday block: deep work or a creative project
Afternoon block: errands or admin tasks
Time blocking reduces the urge to multitask, helps you manage energy, and adds structure to your day without being rigid.
Your Reset Starts Now
Productivity doesn’t mean doing more — it means doing what matters with intention. Start small, stay focused, and give yourself permission to define what a great day looks like for you.
What productivity tip do you swear by? Share it with our community on Facebook — we’re always looking for inspiration!
Whether it be decorating the house, carving pumpkins, watching seasonal favorites, or handing out candy to trick-or-treaters, plans for this year’s Halloween festivities appear spookily similar to years’ past, despite the pandemic. Turns out, most consumers (84 percent) will shop in-store to purchase costumes, candy and decor. Even more surprisingly, 55 percent of parents said they will allow their children to go trick-or-treating this year.
Shopkick surveyed more than 13,000 people to see how they plan to participate in this Hallows’ Eve.
To learn more about how Shopkick can help you drive sales this Halloween, send us a note [email protected].
Shopkick conducted a survey of 13,852 consumers across the country to gain insights into their Halloween plans. The survey was conducted online from September 9 – 14, 2020.
During a regular season, back-to-school spending tends to taper off in September. Continue reading “Back to school marketing: COVID-19’s impact on your omnichannel strategy”