Author: shopkick
Claritin
Leading Pet Supply Subscription Company
Gift card marketing strategies’ importance in the digital age of retail
Every year, especially around the holidays, many consumers struggle with a common problem: what to buy for friends and family. Continue reading “Gift card marketing strategies’ importance in the digital age of retail”
What this year’s surge in online holiday shopping means for retailers
Consumers worldwide have greatly increased their online spending in 2020, in large part due to COVID-19. Continue reading “What this year’s surge in online holiday shopping means for retailers”
COVID-19 holiday shopping patterns provide valuable retail marketing insights
Make no mistake—consumers still want to buy gifts this holiday season, COVID-19 or not.
Continue reading “COVID-19 holiday shopping patterns provide valuable retail marketing insights”
Top 5 Thanksgiving Hacks to Make Hosting Fun and Easy
When we think about Thanksgiving, family favorite recipes and visions of loved ones gathered together immediately comes to mind. During a year when we have spent more time apart from family and friends than ever before, a holiday spent (safely!) together sounds like an absolute delight.
Even though Thanksgiving is one of the most joyful holidays, there’s also an element of stress for the host. So, if you’re planning to host your first Thanksgiving or your fiftieth, keep reading! We’re sharing our own list of 5 tips and tricks to make this year’s hosting duties a breeze.
1. The Early Shopper Always Wins:
This year, Thanksgiving is on Thursday, November 26. You’re likely thinking you have plenty of time to shop – and you do! But, why wait until the week of Thanksgiving when grocery stores will be packed to purchase everything you need? Instead, start adding nonperishables and paper products (more on this below) to your pantry, especially if items are on sale. As the holiday approaches, you will only have items like turkey, vegetables, and any fruit still on your list.
2. “I’m attracted to pie.”
We’ve all heard that homemade recipes are the best recipes, but Lorelai Gilmore wouldn’t knock pre-made pie and neither should you! Consider picking up a pre-made pie or use pre-made pie crust for your pumpkin pie recipe. By purchasing pre-made where you can, you can still add a homemade twist. The difference is the time needed will be far less and will feel much more doable.
3. Warm it Up:
Most Thanksgiving dishes require differing temperatures and timelines for cooking, so warming settings will prove helpful. Consider using slow cookers to keep dishes, like mashed potatoes, stored and warm. You can also use thermoses to keep gravy warm, and you can always warm things up in the microwave.
4. Dress Down Your Code:
If ever there was a year for a casual dress code, 2020 is the year! While we do suggest wearing something other than your daytime pajamas, encouraging your family and friends to arrive in clothes they feel comfortable wearing will create a more relaxed atmosphere. This year, the focus is truly on spending time together.
5. Make Cleanup a Breeze
Holidays are typically when we all like to use the “good china”, but why? On holidays, we’re joined by more people than those who typically sit around our tables on an everyday basis. That means more cleanup! To make cleanup a breeze, opt for paper products for everything from plates and napkins to silverware and cups. The added bonus of paper products this year is you won’t be washing used items (a great added safety layer during Covid).
Do you have any Thanksgiving hacks to add to our list? Join the conversation with us and our community on Facebook!
Leading Off-Price Department Store
3 ways to boost your B2C digital marketing strategy
How top-performing Black Friday marketing campaigns will look this year
Is the Black Friday of yesteryear officially “dead” in 2020? Continue reading “How top-performing Black Friday marketing campaigns will look this year”
Department Stores Make a Comeback this Holiday Season
Shopkick survey finds consumers plan to spend most of their holiday budgets at department and apparel stores; shipping costs will impact consumers’ online shopping decisions.
Continue reading “Department Stores Make a Comeback this Holiday Season”
BOPIS retail: COVID-19’s influence on changing consumer behaviors
The period of self-containment, businesses shuttering, and isolation may be just a short blip in the grand scheme of things, but as the pandemic continues to linger on through the end of the year, its impact cannot be ignored. Continue reading “BOPIS retail: COVID-19’s influence on changing consumer behaviors”