shopkickmain, Author at Shopkick

Highbush Blueberry

Posted on May 13, 2021May 3, 2024 by shopkickmain

Highbush Blueberry Council partnered with Shopkick to drive brand awareness and incremental in-store sales

Campaign Goals

Highbush Blueberry Council was looking for an innovative way to build awareness and consideration of its product offerings amongst shoppers at home, drive excitement and product engagement in-store, and ultimately influence purchase conversion at grocers across the nation.

Shopkick Solution

To increase pre-shop awareness, Shopkick utilized branded in-app lookbook and recipe content, keeping the product top-of-mind and inspiring shoppers to add blueberries to their shopping lists.

Once in-store, shoppers were offered kick rewards for finding the featured blueberry brand in the produce section, and scanning the product’s barcode.

During the last step of the consumer shopping journey, Shopkick incentivized purchase by offering heightened kick rewards for buying the blueberries and submitting a receipt. Shopkick’s unique rewards model drove conversion and valuable incremental sales when it mattered most — while shoppers were in-store with the product in-hand.

Results

Shopkick successfully drove brand awareness, consideration, and conversion for Highbush Blueberry Council without the use of discounts or coupons, preserving brand margins.

13.9 million impressions delivered
54% of shoppers who scanned converted to purchase
56% of purchases were unplanned prior to store trip
4:1 campaign return on investment

4:1

ROI

54%

Scan to purchase rate

56%

Of purchases were unplanned

Details

Goals

Build brand awareness

Drive product engagement

Boost sales amongst existing and new customers

Retailer Distribution

National

Products Used

Branded Lookbook and recipe content, Promotion Units, Push Notifications, Purchase Validation

Georgia-Pacific

Posted on May 7, 2021 by shopkickmain

Georgia-Pacific partnered with Shopkick to drive awareness and sales during its new product launch

Campaign Goals

When Georgia-Pacific launched its Dixie Ultra® Deep Dish Plates, the brand partnered with Shopkick to build awareness and drive trial and consideration for the new, innovative product. Georgia-Pacific was looking to educate consumers on Dixie Ultra® Deep Dish Plates at home, guide them to the product in-store, and finally, reward them for trying out something new. The brand was looking to drive product engagement and influence sales by interacting with users at every step along the shopping journey – at home, in-store, and through purchase.

Shopkick Solution

Shopkick first built pre-shop consideration with in-app content to educate consumers, keep the product top of mind, and encourage store visits. In store, Shopkick incentivized users to seek out the product, allowing them to see and feel the difference in Dixie Ultra® Deep Dish Plates, compared to their usual paper plate. Using Shopkick’s innovative 2D image recognition and post-scan video features, the brand highlighted differentiating product details and delivered a branded video while the product was in shoppers hands. By rewarding consumers and engaging them throughout the shopping journey, Shopkick increased trial and consideration and ultimately drove shoppers to purchase.

Results

The campaign received over 16M impressions and was highly successful in educating consumers before their trip to the store, boasting a 99% branded video completion rate.

More than 1.7 million in-store impressions were delivered at Walmart stores nationwide.
Shopkick drove incremental purchases: nearly 50% of purchasers were not initially planning to buy Dixie® products before their visit to the store.

16M

Campaign impressions

99%

Viewable video completion rate

50%

of purchases were incremental

Details

Goals

Build brand awareness

Drive trial and consideration

Boost sales

Retailer Distribution

National Walmart retailers

Products Used

Branded Lookbook, Branded Video, Promo Units, In-Store Scans, 2D Image Recognition, Post-Scan Video, Purchase Validation, Dynamic Kicks

Bomb Pop

Posted on February 26, 2021 by shopkickmain

Bomb Pop partnered with Shopkick to reach new audiences, boost awareness, and drive sales around the 4th of July

Campaign Goals

Popular frozen treat brand, Bomb Pop, was looking to reach shoppers in a 4th of July shopping mindset and boost sales of its festive products around the busy summer holiday. Bomb Pop wanted to engage shoppers at home by building brand awareness and inspiring users to add Bomb Pop products to their shopping lists. In store, the brand was looking to drive purchase conversion and incremental sales without the use of margin busting coupons.

Shopkick Solution

Executed by integrated marketing agency Blue Chip, Bomb Pop used Shopkick to drive awareness and sales among a large incremental audience and to engage users at every touchpoint of their shopping trip – at home, in-aisle, and through checkout. Shopkick first helped Bomb Pop reach users at home with branded in-app content to build intent to shop. Upon arrival to the store, shoppers were greeted and rewarded with a message from Bomb Pop, keeping the brand top of mind. Then, using kick rewards, Shopkick incentivized shoppers to seek out, scan, and purchase Bomb Pop products.

Results

The 2 month campaign received over 23 million impressions and was largely successful in driving incremental sales. According to a post-scan survey:

44% of shoppers first became aware of Bomb Pop via Shopkick
68% of purchasers were not planning to purchase Bomb Pop products before their visit to the store

92%

Lookbook completion rate

68%

Of purchasers weren't planning to purchase before visiting the store

44%

Of shoppers first became aware of Bomb Pop via Shopkick

Details

Goals

Build brand awareness

Drive trial and consideration

Boost incremental sales

Retailer Distribution

National

Products Used

Branded Lookbook, Promo Units, Big Scans, Dynamic Kicks, Purchase Validation, Cross-Promotion Purchase Validation, Own The Trip, Consumer Research study

Purina

Posted on January 24, 2021 by shopkickmain

Driving trial, consideration and cross-selling across the brand portfolio

Campaign Goals

Purina was looking to grow awareness and use in-store messaging to drive trial and consideration of different Purina brands at Target during the holiday season.

Shopkick Solution

Shopkick first introduced and inspired at home by using aspirational in-app content to build product awareness and drive demand.

Next, to drive traffic and in-store engagement, Shopkick leveraged proximity messaging to motivate to store and intercept at the entrance so Purina would stay top of mind throughout the shopping trip.

Finally, in order to isolate and convert at shelf, Shopkick used small incentives to break habitual shopping patterns and drive trial-in-aisle product engagement and incremental conversion.

Results

Shopkick’s solution led consumers to the pet food aisle, integrating both digital content and physical product engagement at shelf. Shopkick increased awareness among consumers previously unfamiliar with the product (36%) and drove incremental sales as the majority of purchasers reported that Shopkick motivated their decision (85%).

85%

Incremental Sales

47%

Future Purchase Intent

4:1

ROI

Details

Goals

Grow Awareness

Drive Trial and Consideration

Drive Incremental Sales

Retailer Distribution

Target

Products Used

Lookbook, Own the Trip, Scan, Receipts, Survey

Tyson

Posted on January 9, 2021 by shopkickmain

Tyson Foods partnered with Shopkick to drive product awareness and consideration in the lead up to the Super Bowl

Campaign Goals

Tyson Foods was looking to reach shoppers in a Super Bowl shopping mindset and drive sales of Tyson Chicken Wings & Bites at Sam’s Club stores. Pre-shop, they wanted to build awareness and consideration, and inspire consumers with game day food messaging. In-store, they wanted to drive foot traffic and in-aisle engagement with Tyson Chicken Wings & Bites. They were looking to preserve their margin by incentivizing traffic, engagement and sales through rewards and not discounts.

Shopkick Solution

Shopkick first built pre-shop consideration with lookbook and video content to drive awareness of Tyson products. Shopkick then drove foot traffic, in-store product engagement and purchase conversion by motivating with kick rewards.

Results

The 2 month campaign received over 4.5 million impressions and drove over 57K in-store product engagements at Sam’s Club.

62% of traffic was from new or infrequent customers, and the campaign saw a 25% Scan conversion to Purchase Rate.
Total sales impact was over $193K with 14K+ units sold, and a campaign ROI of 4:1.

4:1

ROI

62%

of shoppers were either new or infrequent customers

85%

Video completion rate

Details

Goals

Build brand awareness

Drive trial and consideration

Boost sales

Retailer Distribution

Sam's Club National grocery chains

Products Used

Branded Lookbook, Branded Video, Promo Units, In-Store Scans, Purchase Validation, Big Scans, Consumer Research Study

Leading school lunch brand

Posted on July 31, 2019 by shopkickmain

Driving awareness and sales of back to school lunch staples during the back-to-school season

Campaign Goals

A popular peanut butter and jelly brand was looking to boost sales of its school lunch staples at national Walmart stores during the busy back-to-school season. Pre-shop, the company wanted to build brand awareness and consideration amongst an incremental audience, and inspire consumers to add these lunchtime favorites to their shopping carts. The brand was looking to drive product engagement and sales by interacting with users at every touchpoint of their shopping trip – at home, in-aisle, and through checkout.

Shopkick Solution

Shopkick first built pre-shop consideration with fun branded in-app content to boost awareness and engage consumers at home. In store, Shopkick incentivized shoppers to seek out, interact with, and ultimately purchase the featured products by rewarding them throughout their trip, rather than incentivizing purchase with coupons or discounts.

Results

The campaign was successful in driving incremental purchases. In fact, 31% of purchasers were not initially planning to buy the product before their visit to the store. 19% of shoppers who scanned the product then went on to purchase. Additionally, product scans rose more than 60% on promotional days. The campaign delivered a strong ROI for the brand of 2.6:1.

60%

Lift in scan activity on promo unit days

2.6:1

ROI

31%

of purchases were incremental

Details

Goals

Boost sales

Build brand awareness

Drive product engagement

Retailer Distribution

National Walmart retailers

Products Used

Branded Lookbook, Promo Units, In-Store Scans, Purchase Validation

Leading supplement brand

Posted on July 12, 2019 by shopkickmain

Driving sales of B-12 and energy supplements

Campaign Goals

A leading vitamin and supplement brand was looking to boost sales of its B-12 and daily energy supplements at Walmart, and other national grocers and pharmacies across the nation. Pre-shop, the team wanted to educate consumers on the benefits of adding these vitamins into their daily routine, and build brand awareness and consideration amongst an incremental audience. Additionally, the brand was looking to drive product engagement and sales by capturing shoppers’ attention at every touchpoint of their shopping trip – at home, in-aisle, and through checkout.

Shopkick Solution

Shopkick first built pre-shop consideration with educational in-app content to boost interest and awareness. Using Shopkick’s unique video capabilities, the brand delivered its marketing message to a highly engaged audience in a shopping mindset. In-store, Shopkick incentivized shoppers to seek out and engage with the products at shelf, increasing purchase likelihood and ultimately driving sales.

Results

The campaign was highly successful in boosting product awareness. In fact, 53% of users first became aware of the featured products via Shopkick. The campaign received over 36M impressions and drove purchases amongst an incremental audience. 42% of those who purchased were not planning to do so before their visit to the store.

53%

of users first became aware of the featured products through Shopkick

42%

of purchases were incremental

36M+

campaign impressions

Details

Goals

Build brand awareness

Drive consideration and engagement

Boost sales

Retailer Distribution

Walmart

Products Used

Branded Lookbook, Promo Units, In-Store Scans, Purchase Validation, Dynamic Kicks, Branded Video, Own the Trip

Leading Winery

Posted on July 17, 2018 by shopkickmain

Driving product consideration and purchase conversion in the wine category

Campaign Goals

A leading winery wanted to create awareness of products through a ‘Spring Entertaining’ campaign centered on pairing wines with delicious recipes for entertaining purposes. The campaign also focused on increasing consideration of products in store, and driving purchase conversion.

Shopkick Solution

Shopkick first leveraged engaging lookbook content to create awareness among users. Lookbooks promoted wines by pairing the products with delicious recipes, providing consumers with ideas about how to use wine to make the most of their spring events. Shopkick also informed users about products through branded in-app video and promo units. Once in store, Shopkick incentivized users with kick earning rewards to engage with and purchase products. To drive incremental purchases, Shopkick adjusted kick amounts based on in-flight consumer actions, awarding users who were not planning to purchase with higher kick amounts.

Results

Shopkick was able to create awareness and reach a large incremental audience. 83% of shoppers on average first became aware of Spring Entertaining wines via Shopkick, and 78% of shoppers on average had never purchased the wines before. The campaign drove consideration and trial as 49% of users were not planning on making a purchase before they got to the store. Shopkick was able to increase product consideration for future shopping trips. 24% of users who did not purchase during the store trip indicated that they plan to purchase Spring Entertaining wines within the next month.

49%

Incremental purchases

38%

New audience (had never purchased product before)

83%

Awareness lift through Shopkick

Details

Goals

Increase awareness

Product engagement

Product consideration

Drive sales and purchase conversion

Retailer Distribution

Walmart Target Walgreens Publix Kroger

Other

Products Used

Lookbook Video Promo unit In-store scans (Dynamic Kicks) Purchase validation

Leading household cleaning company

Posted on July 11, 2018 by shopkickmain

Driving incremental sales and shutting out the competition on Black Friday

Campaign Goals

A leading household cleaning company wanted to create awareness and drive sales for cleaning products. This was an opportunity to promote similar household cleaning products together to increase consumer engagement and drive sales of multiple items without coupons or discounts.

Shopkick Solution

Shopkick first promoted in-app lookbook content to inform users about products and unique bundle offers. Shopkick leveraged in-app branded video to create stronger awareness and provide a more personal screen experience between brand and consumer. Shopkick’s Own the Trip initiative allowed for the brand to greet and reward shoppers for entering the store. Promo units, high impact in-app placements for a brand’s kick earning opportunities, brought the household cleaning products to the top of users’ minds when beginning their shopping journey. Additional in-app promotional content drove users to shelf and cut out competition from the wide variety of household cleaning products available in stores. Users were motivated to engage with multiple products through scan missions, as shoppers receive kick bonuses for scanning bundled items with their smartphones. Once users engaged with products at shelf, Shopkick encouraged consumers to purchase bundled products together for even higher kick rewards, driving sales of multiple products without eroding profit margins.

Results

Shopkick successfully increased product awareness and motivated users to take advantage of special offers in store. 42% of scanners had never heard of the cleaning products before and 58% of purchasers indicated that they were most motivated to purchase from informational content they saw on Shopkick before going to the store. Shopkick drove users to shelf and increased purchases through fun and rewarding scan missions and kick bonuses. 32% of purchasers were motivated to purchase by in-store promotions and the in-store scan experience. Mobile promotions brought the products to the top of users’ minds and drove foot traffic to store. The campaign resulted in a 118% average increase in scan activity and a 92% average increase in reported purchase conversion on the days of promo units, and a 232% increase in foot traffic on the day of Own the Trip.

61%

Incremental sales

78%

Lift in sales on Own the Trip Black Friday

9.5:1

ROI

Details

Goals

Drive awareness

Shut out the competition during Black Friday and the Holidays

Drive users to engage with product at shelf

Attract new buyers

Drive incremental sales

Retailer Distribution

Walmart

Products Used

Promo Unit Scan Purchase validation Own the Trip

Convenience Stores

Posted on July 9, 2018 by shopkickmain

Driving sales of low consideration products in convenience stores nationwide

Campaign Goals

Shopkick wanted to increase sales at convenience stores for different product categories such as snacks and candy, beverages, and alcoholic beverages by confirming that our users respond strongly to in-app promotions at these destinations. The campaign provided a pathway to capture consumer insights in convenience stores to better understand shopping behavior.

Shopkick Solution

Shopkick leveraged engaging in-app content to build awareness of reward-earning opportunities at convenience stores. These “kick” earning opportunities drove foot traffic to convenience stores and engagement with product categories through scanning items. Shopkick increased sales in the snacks and candy, beverage, and alcoholic beverage categories by offering kicks for submitting receipts, encouraging users to purchase products without the use of coupons or discounts.

Results

Shopkick gathered valuable consumer insights for convenience store shoppers during the purchase journey. By offering increased kick rewards, Shopkick drove foot traffic, product engagement, and revenue well above prior performance at convenience stores. Barcode scans in the tested product categories increased from 380 scans per month to 3,000 scans per day during the course of the campaign. Beverages saw a 180% increase in purchase conversion vs. the Shopkick average, where users typically shop at big box stores like Target and Walmart. Therefore, convenience stores represent a highly successful market to drive incremental purchases and revenue though in-app promotions. Finally, 73% of users indicated that kicks would influence future purchase intent for product categories at convenience stores, showing increased customer loyalty through reward incentives.

180%

Increase in beverage conversion vs. Shopkick average

3,000

Scans per day

73%

Of users indicate kicks influence future purchase intent

Details

Goals

Test product performance in convenience stores

Drive awareness of kicks through in-app content

Increase product engagement and purchase conversion in store

Drive sales for brands that see high conversion rates

Retailer Distribution

7-11 Piggly Wiggly Wawa Speedway Quik Stop

Products Used

Promo Unit Scan Purchase validation

Leading quick-service restaurant chain

Posted on March 30, 2018 by shopkickmain

Driving visits and sales to QSR without coupons or discounts

Campaign Goals

To further take advantage of their usual spike during the holiday season, a leading quick-service restaurant (QSR) chain partnered with Shopkick to increase foot traffic to and sales in 600 enclosed mall locations nationwide between Thanksgiving and New Year. Drawn by the fact that Shopkick users spend 215% more at QSRs than the average shopper* (Visa Decision Sciences), this QSR chain saw the Shopkick platform as a means of driving measurable impact without sacrificing their bottom line as traditional promotions like coupons or discounts do.

Shopkick Solution

Shopkick engaged users with a combination of relevant content and usable rewards at various touchpoints throughout their in-app experience to drive to store. First, users were exposed to informative, visually appealing content around the product offering – enticing users to stop by the nearest location on their next mall trip. Next, Shopkick deployed proximity-based messaging via pre-installed beacon hardware to pull users to the storefront for the opportunity to earn Kicks just for Walking-in and Purchasing. Lastly, to close the loop, Shopkick awarded users for their in-store actions – between 20-50 Kicks for Walking-in and 10-20 Kicks for every $1 Spent.

Results

Shopkick drove significant visits and sales to this leading QSR’s mall locations. These small, but real-time Kick incentives resulted in a 70% increase in AOV and 1.8:1 ROI in 4-week flight. Due to this success, the initial pilot is now expanding to include additional locations.

1.8:1

ROI

70%

Increase in AOV

61%

Beacon PNS open rate

Details

Goals

Drive visits

Drive sales

Preserve margin

Intercept shoppers

Retailer Distribution

Mall locations

Products Used

Lookbook Promo Unit Beacons Walk-in Receipts

Leading yogurt brand

Posted on December 22, 2017 by shopkickmain

Recapturing share with a disruptive new product launch

Campaign Goals

A leading dairy company was launching a differentiating new product in the hyper-competitive yogurt category. They were looking to disrupt the market, regain share and capture consumer’s attention in the crowded yogurt aisle.

Shopkick Solution

Shopkick first created custom lookbook content to educate users on the unique benefits of the new product, differentiating it from the other products currently available in the market.

After consumers were made aware of the product and understood its unique benefits, Shopkick incentivized them to visit the product at Walmart by rewarding them for scanning the product, thus capturing their attention in a crowded dairy aisle. Users were further rewarded for purchasing the product and submitting their receipt.

Results

Shopkick’s solution educated users about the new product and then led them to the crowded dairy aisle, incentivizing them to scan and buy any of the 5 flavors. This gave the brand critical insights on consumer flavor preference. Driving consumers to the product in-store resulted in incremental, unplanned sales and new customer acquisition.