We’re excited to share that Shopkick’s TikTok campaign with Moburst, an award-winning mobile success agency, took the win for “Most Effective Video Campaign” at this year’s Mobile Marketing Magazine Awards!
The Mobile Marketing Magazine Awards celebrate the accomplishments of digital marketing teams across the world that are making an impact through the power of mobile.
During the pandemic, Moburst and Shopkick worked together to accelerate Shopkick’s mission to make everyday shopping fun, rewarding, and meaningful. When the launch of our first TikTok awareness campaign didn’t resonate the way we’d hoped, the team quickly pivoted to create more authentic and informative content, rather than traditional ads that mobile users often scroll past. This new strategy was a major success and helped us share just how fun and easy Shopkicking can be with consumers across the country!
Thank you and congrats to our partners at Moburst – we look forward to exploring new opportunities together and creating awesome content for Shopkickers everywhere!