Highbush Blueberry Council partnered with Shopkick to drive brand awareness and incremental in-store sales
Campaign Goals
Highbush Blueberry Council was looking for an innovative way to build awareness and consideration of its product offerings amongst shoppers at home, drive excitement and product engagement in-store, and ultimately influence purchase conversion at grocers across the nation.
Shopkick Solution
To increase pre-shop awareness, Shopkick utilized branded in-app lookbook and recipe content, keeping the product top-of-mind and inspiring shoppers to add blueberries to their shopping lists.
Once in-store, shoppers were offered kick rewards for finding the featured blueberry brand in the produce section, and scanning the product’s barcode.
During the last step of the consumer shopping journey, Shopkick incentivized purchase by offering heightened kick rewards for buying the blueberries and submitting a receipt. Shopkick’s unique rewards model drove conversion and valuable incremental sales when it mattered most — while shoppers were in-store with the product in-hand.
Results
- 13.9 million impressions delivered
- 54% of shoppers who scanned converted to purchase
- 56% of purchases were unplanned prior to store trip
- 4:1 campaign return on investment
4:1
ROI
54%
Scan to purchase rate
56%
Of purchases were unplanned