Mobile shopping drives sales and a new native audience to eBay
Campaign Goals
eBay was looking to increase exposure to mobile users, given that about 61% of eBay’s transactions are touched by mobile in some way. eBay was therefore eager to reach Shopkick’s loyalty program and valuable audience, as eBay does not have its own loyalty program but being a part of other loyalty programs is a large part of its sales model. eBay’s partnered with Shopkick to reach a new audience and drive sales on mobile.Shopkick Solution
Shopkick first built intent to shop by curating products and showcasing top offers to drive awareness of product assortment and special promotions.
Shopkick then drove site traffic, app installs, and purchases by motivating with kick rewards.
Results
eBay saw positive results across all key metrics including new user acquisition, frequency of purchase, and overall sales volume.6%
App install rate
62%
New audience (had not purchased in past 12 months)
18%
Repeat purchase rate