A leading footwear retailer partnered with Shopkick to drive incremental foot traffic and obtain new customers
Campaign Goals
A leading footwear retailer was looking for an innovative way to drive incremental store traffic, increase product engagement and awareness along the full-funnel purchase journey, obtain new customers, and achieve an efficient ROI.
Shopkick Solution
Shopkick kept the retailer top of mind with shoppers at-home through contextually relevant branded lookbook content, high-impact promo units, and videos in the Discover Tab.
The retailer utilized Shopkick’s location-based messaging and push notifications to reach shoppers on-the-go, drive shopping intent, and encourage store visits.
Shopkick drove incremental foot traffic, sales, and customer acquisition by awarding kicks for visiting, scanning products, and making in-store purchases. Shopkick’s proprietary data shows what goes on in-store, in real-time, helping retailers identify who their customers are and fill gaps in the customer shopping journey.
Results
- 314K store trips driven
- 14-25% of trips were from new customers
- 1.13M in-store product scans
- 10.3:1 ROI
Shopkick’s unique solution helped the leading footwear retailer drive incremental foot traffic and expand their presence among new customers. By influencing purchase behaviors with rewards rather than coupons, discounts, or cash-back incentives, Shopkick allowed the retailer to maintain profit margins, and drove an efficient ROI of 10.3:1.
10.3:1
ROI
314k
store trips driven
1.13M
in-store product scans