To help local businesses grow.

"Citi is excited to be part of the team offering this innovative opportunity to local businesses – one that is already embraced by many major national brands, such as Target, Macy's and Crate & Barrel. This is an exciting retail program that small businesses can use to help them connect with their customers and community."

To deliver a new and innovative mobile app to shoppers.

"The mobile device is changing the way consumers are interacting with retailers. shopkick is creating a personalized experience that users can enjoy when shopping at local merchants in a new and exciting way."

Because Citi likes shopkick.

"One of Citi's four core principles is ingenuity. Citi is working to deliver simple, innovative solutions to its clients and shopkick is the leading mobile shopping app, helping both consumers and businesses. Citi is happy to help make this opportunity possible for shopkick, consumers and small businesses."